Stephen Waddington

DECEMBER 2, 2020

Some of the greatest insights I’ve found have come from speaking to academic experts, reading unrelated books or - shock horror - talking to the target audience. The greatest campaigns have come from blending that thinking with data to shape and deploy creative. It’s similar to the Government Communication Service (GCS) framework.

Survey 155

Survey Google Data Measurement 155

Shift Communications

NOVEMBER 7, 2014

Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “ Measure What Matters Most “, drives home the point of improving outcomes by focusing on the customer journey. Better Measurement. Who will benefit most?

Google 107

Google Measurement Data-Driven PR Marketing 107

Karen Freberg

NOVEMBER 28, 2017

Just recently, I was able to read the new book by Jorn Lyseggen , who is the founder of Meltwater. The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. I couldn’t wait to write this review of the book!

Data 42

Data Media Case Study Social Media 42

Burrelles Fresh Ideas

MAY 30, 2023

More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics. Utilize consultants or creators who have experience in how to address potentially triggering language or concepts respectfully. To connect with Katie, you can follow her on Twitter.

How To 40

How To Ethics Education Creativity 40

Stuart Bruce

MAY 20, 2016

Despite this appearing to defy logic and common sense it exists for a good reason to prevent ‘creative’ accounting. If accounting is to give value it should learn to measure and report them appropriately. In plain English this means unless there is an original cost – buying it – there can’t be a new higher or lower value for the asset.

Reputation 94

Reputation Measurement Brand Branding 94

wiredPRworks

FEBRUARY 12, 2018

Inviting you to register for a webinar that teaches how professional speakers can perfect PR to book more gigs and grow their consulting business. How Can Professional Speakers Perfect PR to Book More Gigs? Case Study: How to Take Over Event News. About the presenter: Barbara Rozgonyi , Creative Visionary.

Case Study 40

Case Study Conference Reputation Small Business 40

Stern + Associates

APRIL 13, 2023

Decision-makers around the world are consulting with top scientists, academics, entrepreneurs and other recognized thought leaders to gain valuable insights that support a durable strategy to weather any storm, no matter how the climate shifts.

Policies 94

Policies Energy Government Crisis 94

PRSay

JULY 6, 2020

For many years, offices with open floor plans helped generate creativity for PR professionals. But we can be just as creative during virtual meetings as we are when together in the same room. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill.

Employee 187

Employee Skype Meeting Nonprofit 187

wiredPRworks

MAY 23, 2022

Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results. Book a 15 Minute Comp Consult www.TuneIntoTomorrow.com. OVER TO YOU. What’s missing?

LinkedIn 52

LinkedIn How To B2B Social Media 52

Stern + Associates

JULY 10, 2023

While much of this research has centered on flow’s extraordinary impact on motivation, creativity and productivity, his recent work takes this further, exploring lifelong learning and what can be accomplished by harnessing flow at any age. As you enter your 50s, there are profound shifts in how the brain processes information.

Training 48

Training Creativity Groups Strategy 48

Cision

APRIL 14, 2017

This past January, Marian Salzman, CEO of Havas PR North America, published her latest book, Agile PR. The book gives insight into how to craft expert messages for a hyper-connected, always- on world. How did you get your start in PR/Communications? Also, never forget how to apologize, course correct and revise.

Reputation 177

Reputation Measurement Exercises Pitching 177

Burrelles Fresh Ideas

OCTOBER 24, 2023

But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data. You also must know how to listen to the voice of the customer, where to find it, and how to build actionable PR strategies from it.

Strategy 97

Strategy Ethics Social Media Data 97

Deirdre Breakenridge

MAY 1, 2017

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. The Socialfly team is full of creative minds that are quick with memes, hashtags, and captions.

Video 283

Video Facebook Social Media Creativity 283

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. Wondering how a document with less than 500 words can promise so much? Get your PR PRIMER now.

Writing 49

Writing How To Engineering Education 49

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” How to make more sales, be more productive, cut costs and increase the ROI. Share some ideas on how to keep the network alive, especially for small businesses.

Small Business 213

Small Business Fashion Groups Local 213

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Book a Social Selling Secrets Masterclass Discovery Call. Measure: Interpreting Facebook results.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

The Hoyt Organization

APRIL 11, 2024

Hashtags and social campaigns : Engages communities through creative social media initiatives like challenges and contests. Conversion tactics : Strategies such as discount codes and shoppable posts to drive sales and measure campaign effectiveness, benefiting both brands and influencers. Book a demo today.

Social Media 63

Social Media Video Viral Brand 63

Stephen Waddington

JANUARY 17, 2019

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Changes are made either automatically or manually to refine targeting or ad creative. Its simplicity is compelling. Test and learn.

Media 103

Media How To Advertising Advertising 103

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. Wondering how a document with less than 500 words can promise so much? Get your PR PRIMER now.

Writing 40

Writing How To Engineering Education 40

The Resolution Blog

NOVEMBER 17, 2015

In the last few weeks I have seen new creativity, structures, strategies and tactics - PR teams are trying new things and the best part? We have all sat in industry conferences listening to various speakers tell us what is wrong with the industry, how other areas of marketing eat our lunch and how even our name doesn’t make sense.

eBook 120

eBook Print Conference Measurement 120

Karen Freberg

JANUARY 14, 2021

However, these are being more valued and accounted for in tenure and promotion cases – all tied to either creative services and activities, service, or evidence of your reputation in the field. When I started teaching social media, I would cover broad areas like strategy, research, planning, and creativity. Think about it.

Social Media 88

Social Media Media Resources Creativity 88

Contently - Strategy

JULY 22, 2021

. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 96

Travel Hotels Storytelling Content Marketing 96

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! Watch our video to find out how to make your PR coverage more visible on Google. 72Point’s Jess Macdonald shares tips on how to gain more news coverage using surveys in a new way. Or you could read the book that inspired our journey. We love [link]. Very cool.

eBook 120

eBook Google Tools Analytics 120

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc., are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

ZudePR

JANUARY 26, 2016

What’s the best book about your job? So I’ve enjoyed reading the book spoken of in hushed tones by UK graphic designers. A searingly honest account of how to succeed in this artistic profession. How to be a graphic designer without losing your soul. This is the book waiting to be written about the PR industry.

How To 65

How To Meeting Creativity Agency 65

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. The company even did a blog post about how important feedback was to them by detailing their inspiration for past episodes, indicating that much of it came from listeners, coworkers, businesses and PR firms. Be Creative. Make it Easy to Connect. Podcasting is personal.

Community 206

Community Nonprofit Conference Social Media 206

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. Could just one metric measure PR?

Tools 136

Tools Publicity SEO Measurement 136

Onclusive

JANUARY 31, 2018

Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR. They have a DNA, which you can read more about in my book. “To So how do you do positioning? Cunningham is the author of ‘Get to Aha!

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Reputation Antistress by Sergii Bidenko

JULY 10, 2023

But he is effective in his work if we measure it by the results of his clients' desires. Donovan knows how to build professional relationships so that professionals perceive his call for help as a priority. Communicate effectively Ray Donovan is a pro at what he says and how he says it. For me, the best brief is a short brief.

Crisis Management 52

Crisis Management Crisis Film Reputation 52

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Twitter Tourism 60

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. In fact, many of the things described in my book, The World PR Revolution, which first came out in the United States a year ago, are already coming true. Crisis PR has become commonplace.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Waxing UnLyrical

JUNE 5, 2018

Here’s some of what was talked about: On how to overcome PR tech fears: A3b. We still had Bacon’s Books :-/ so I remember embracing tech with open arms. On basic tech skills PR pros need to be competitive: A4: Learn how to do pre-release and post-release research. – Measurement & analytics.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Cision

JANUARY 6, 2017

This past year, they celebrated their 30th anniversary with the release of their first book, Brand Buzz. Congratulations on publishing your first book: Brand Buzz: 3 Breakthrough Secrets for Building a Winning Brand! Can you talk us through your career a bit — how did you determine these 3 secrets as the most important to share?

Retail 225

Retail Consumer Brand Branding 225

Deirdre Breakenridge

OCTOBER 16, 2014

There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories. I wrote the book about the eight new practices, but they too have EXPANDED. Each practice is expanding. It’s not someone else’s job anymore.

Big Data 250

Big Data Data Education Internal 250

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Applying creatively.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Hypetap and TrendKite (recently acquired by Cision) are measuring influence on a more contextual basis, analyzing individual content pieces. Will people (e.g.

Analytics 65

Analytics Data Pinterest System 65

Maxim Behar

JANUARY 11, 2024

Many years ago, I wrote a little book that first came out on Facebook called "111 Rules." Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. At the same time, know how to deal with fake news. But not to learn from the mistakes.

Leadership 59

Leadership Social Media Creativity Ethics 59