PRSay

FEBRUARY 23, 2024

Gen Z is the youngest generation in the workplace, and they will deliver measurable business-building value that will usher in innovation and transformation as long as older generations empower them as ZEOs. Photo credit: quinica.com ] The post How to Win the Job and Thrive in a Multigenerational Workplace first appeared on PRsay.

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How To Employee Nonprofit Technology 178

Wadds Inc.

MAY 21, 2023

The book is still available as a re-print for around £10. It’s an excellent book that remains a standout text about the contribution of public relations to management. The book opens with an executive summary, a charter if you like, that sets out the developing role of public relations in management.

Communications 52

Communications Case Study Print Study 52

Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. Chuck literally wrote the book on Digital Marketing Analytics , along with his co-author, Ken Burbary back in April of 2013. How do you decide what to prioritize?

Analytics 231

Analytics Marketing How To Community 231

Katie Paine's Measurement Blog

MARCH 21, 2016

Please note: This piece originally appeared as a free article in the late March 2016 edition of The Measurement Advisor newsletter. The post How To Create Your Own Measurement Coding Book appeared first on Paine Publishing. If you cook, you’ve followed a recipe or two.

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Measurement How To Examples 40

5W PR

SEPTEMBER 20, 2023

Measuring impact and adaptation Measuring the impact of culture-driven travel PR strategies is essential for refining future campaigns. PR professionals can analyze engagement metrics , social media reach, website traffic, and booking rates to gauge the effectiveness of their efforts.

Travel 78

Travel Strategy How To Local 78

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Sell it in.

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Measurement Pharmaceuticals Nonprofit Leadership 145

Cision

MAY 23, 2016

Data is essential to successful public relations now and in the future, but 53 percent of professionals still find measurement to be their biggest skills gap. If you don’t have accurate data or know how to analyze it, you’ll fail to grasp which campaigns have the most impact on your audience. Push your business forward!

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Measurement Data Survey Software 168

Inbound PR

MARCH 22, 2024

In that context, Iliyana Stareva’s "Inbound PR" is an excellent guide on how to create content that helps generate inbound inquiries and provides data with which to measure the impact of strategic communications. I first read this book a few years ago, and still consider it one of the most useful.

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Study Measurement Data Blogging 105

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Kevin helps individuals and groups gain clarity about what to communicate and how to disseminate those messages to reach their goals. How do you avoid being misquoted?

Communications 150

Communications How To Case Study Community 150

Cision

MAY 26, 2015

Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. Executives want an explanation of how those numbers are turning into actual revenue for the company. Want to learn how to get the most buzz for your buck? Determine How to Measure Your Metrics.

Measurement 120

Measurement Internal International Analytics 120

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Books and literature.

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Social Media How To Insurance Insurance 233

Onclusive

JANUARY 6, 2020

One of my key takeaways from Mathew Dixon’s book The Challenger Sale was that the best salespeople show up with credible, new information for their prospects. The goal of these systems is to convert the messy world of media, mindshare and ideas into metrics and measures that executives understand.

Advertising 195

Advertising Advertising Marketing How To 195

Stephen Waddington

NOVEMBER 20, 2018

AMEC has launched a free tool to enable public relations practitioners to benchmark and improve their measurement approach. The AMEC Measurement Maturity Mapper, or M3 for short, is a new tool that benchmarks an organisation’s approach to measurement and makes recommendations for areas of improvement.

Measurement 62

Measurement Tools eBook Education 62

PR 20/20

AUGUST 6, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. Marketing is everywhere, whether you realize it or not.

Marketing 40

Marketing How To Customer Service Groups 40

Cision

JANUARY 9, 2017

After all, there is a certain prestige to being published by an established publishing house, and many people perceive self-publishing as lower echelon of the measure of quality, publicity, and distribution of as lower quality. But this post isn’t about helping you write your book. The Book Patch.

Print 120

Print How To Local Customer Service 120

Cision

MAY 6, 2015

After all, there are plenty of books and posts and miscellaneous expositions claiming the same. Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. Want to implement a PR measurement program today?

Engineering 120

Engineering How To Measurement Analytics 120

The Resolution Blog

MAY 17, 2017

How can PR agencies compete? With better measurement. And ROI measurements of success are exactly how digital agencies are reporting. Very few have time to trawl through big books of copied and paste articles. Today’s PR landscape is busy and complicated yet full of opportunity. The CEO is busy.

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How To Measurement Financial Report 120

Contently - Strategy

NOVEMBER 29, 2023

How to Identify Your Core Topics Identifying the right topic pillars is crucial as they will guide your content strategy. Building a Content Framework Around Your Topic Pillars A content framework is a structured plan or blueprint that guides your content creation, distribution, and measurement.

How To 52

How To SEO Content Marketing Engineering 52

Stern + Associates

MAY 3, 2023

A serial AI entrepreneur who is also the Emeritus Professor of Psychology and Neural Science at NYU, Marcus’ latest interview with The New York Times , “ How Do We Ensure an A.I. is a must-read for business leaders and policymakers interested in experimenting with AI tools in a measured way. Future That Allows for Human Thriving? ”

Technology 83

Technology Nonprofit Measurement Tools 83

Maxim Behar

JANUARY 28, 2024

I wrote the book "The Global PR Revolution" in 2019, which was first published in America and then in Bulgaria. First, instant communication with anyone in the world and, second, which is also very important, this communication can be measured. Everything is measurable, and for the first time, this is happening in media worldwide.

Radio 59

Radio Ethics How To Writing 59

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie. Are they being risk-averse enough? Are their staff demonstrating solid productivity?

Community 91

Community How To Marketing Data 91

Karen Freberg

NOVEMBER 28, 2017

Just recently, I was able to read the new book by Jorn Lyseggen , who is the founder of Meltwater. The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. I couldn’t wait to write this review of the book!

Data 42

Data Media Case Study Social Media 42

Cision

MARCH 7, 2016

Content is key to any marketing strategy, but how you distribute your content has become just as important as the creation process. With the hub-and-spoke model, enterprise businesses can better visualize how to effectively distribute content and messaging to their different audiences. Measure Results. email newsletters).

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How To Enterprise Social Media Customer Service 120

Cision

OCTOBER 24, 2015

In the recently published “LiSTEN: 5 Social Audiences Brands Can’t Afford to Ignore” e-book , social media strategist Jeff Bullas emphasizes how you now have competitors “stealing your lunch from the other side of the world.” . Get the free “LiSTEN” e-book today! Now, your brand must think on a global scale.

Social Media 120

Social Media Real Estate Media How To 120

Shift Communications

NOVEMBER 7, 2014

Google’s new guide, “ Measure What Matters Most “, drives home the point of improving outcomes by focusing on the customer journey. Let’s dive into some of the sections and why we think you’ll find this book a useful read, as well as who will get the most benefit from each section. Better Measurement.

Google 107

Google Measurement Data-Driven PR Marketing 107

wiredPRworks

JUNE 5, 2018

Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. What's your biggest question about how to infuse your digital marketing and PR with storytelling? How to measure success in digital marketing campaigns. How to stay ahead of the curve.

Marketing 45

Marketing Insurance Insurance B2C 45

Stuart Bruce

MAY 20, 2016

It shows the continuing importance of intangible assets as a percentage of market value and how existing accounting rules have proved inadequate to report effectively on intangible assets and thus bridge the gap between market value and book value (which represents undisclosed intangibles). trillion to the UK economy.

Reputation 94

Reputation Measurement Brand Branding 94

Onclusive

DECEMBER 6, 2019

Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. PR Week Measurement Conference – UK. Dates: Feb 25 – 26, 2020. Location: Miami, FL.

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Conference Marketing Case Study Measurement 329

Victorious PR

JULY 25, 2022

How to Use Your PR Coverage to Scale Your Startup. While PR can’t provide a direct ROI because it is too organic to measure, we can share some client testimonials that illustrate what we’ve been able to do to help our clients grow their businesses. No matter what sort of business you just started, you need clients. Want to see more?

Real Estate 52

Real Estate How To B2C Banking 52

Waxing UnLyrical

DECEMBER 18, 2012

What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives).

Nonprofit 83

Nonprofit Measurement Case Study Study 83

Cision

SEPTEMBER 12, 2016

In his book Contagious, Why Things Catch On, Wharton marketing professor Jonah Berger discusses the reasons that we share content. But how do you gauge the benefit or lack thereof of hashtagging? Measurement. So perhaps the question shouldn’t always be where to use hashtags, but should you use hashtags at all.

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How To LinkedIn Instagram Twitter 120

wiredPRworks

FEBRUARY 12, 2018

Inviting you to register for a webinar that teaches how professional speakers can perfect PR to book more gigs and grow their consulting business. How Can Professional Speakers Perfect PR to Book More Gigs? Case Study: How to Take Over Event News. The post How Can Professional Speakers Perfect PR to Book More Gigs?

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Case Study Conference Reputation Small Business 40

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today.

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Measurement Advertising Advertising eBook 100

PR for Anyone

JANUARY 28, 2024

Erica suggests that most companies will adopt some form of a hybrid model, acknowledging the benefits of flexibility while highlighting the need to measure performance effectively. Erica introduces an acronym from her book, “The Retention Revolution,” framing flexibility for leaders: A for autonomy. ACEing Flexibility So, what is ACE?

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Employee Policies Creativity Company 130

Burrelles Fresh Ideas

MAY 30, 2023

Related: Top 9 Tips for Accessible Communications Inclusive collaborations Making your PR campaigns genuinely accessible isn’t just about using measures that enable those living with challenges to adapt their consumption methods. When she isn’t writing, you can find her with her nose buried in a book or hiking with her dog, Charlie.

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How To Ethics Education Creativity 40

OnePitch

JUNE 16, 2022

Plus, it’s always a good thing in my book to provide the complete view of your client’s brand/product. What’s your best tip for measuring PR? My best tip for measuring PR is identifying key KPIs from the outset, and keeping a consistent tracking schedule (e.g. weekly or monthly). Want more blogs like this?

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Pitching Consumer How To Meeting 64

Stern + Associates

APRIL 13, 2023

Decision-makers around the world are consulting with top scientists, academics, entrepreneurs and other recognized thought leaders to gain valuable insights that support a durable strategy to weather any storm, no matter how the climate shifts.

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Policies Energy Government Crisis 94