Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. For example, new books on PR, social media, strategic planning, influencers, etc., are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

wiredPRworks

APRIL 20, 2022

Have you ever read a book that completely changed your life? In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Storytelling success stories.

Marketing 118

Marketing Social Media Trends Instagram 118

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. Get recommended as an expert resource by asking those who value your insights to write a recommendation that promotes you [and them!].

LinkedIn 52

LinkedIn How To B2B Social Media 52

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. Leadership reputation can be increased substantially by sharing information with colleagues and community. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Karen Freberg

JANUARY 14, 2021

However, universities are realizing the industry – those in the community where the university is located and beyond – need professionals with these skills – and are looking for new talent to recruit and hire. storytelling, etc) to the dark side of social media (ex. Was this in place 10 years ago? Not consistently.

Social Media 88

Social Media Media Resources Creativity 88

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. We went to those online communities and announced our product and drummed up interest. Without actively engaging in the community we would have never had access to those channels.” Pump It Up.

Energy 120

Energy Viral Storytelling Community 120

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. Rather, you should be building a community around those themes with which they identify. It’s no secret digital has changed the way we communicate.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Karen Freberg

MARCH 31, 2022

Yes, I am going to write about “that class” about that “super iconic and special GOAT guest speaker.” ” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. Ryan is now a friend in my book.

Social Media 85

Social Media Industry Film Viral 85

Mark My Words

JANUARY 14, 2021

The final organisation is chef José Andrés’s World Central Kitchen, which is building four community relief centres in regions affected by hunger, starting in Dominica and Puerto Rico. ‘It’s a place where compassion matters, communities gather, and storytelling is the engine.

Technology 60

Technology Community Crisis Fashion 60

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. My guiltiest pleasure is…listening to movie scores while writing. Rapid Fire Round.

Policies 120

Policies Internal International Public Affairs 120

Waxing UnLyrical

NOVEMBER 10, 2014

How to write a compelling headline. Why: Lee Odden has literally written the book on optimization for our industry. 12 ways to improve your digital storytelling. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. 5 tips to liven up long stories.

Blogging 70

Blogging Knowledge Base Resources SEO 70

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. The power of ideas and proper communication is one that cannot and will not be underestimated.

SEO 120

SEO Creativity Mobile Journalism 120

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. In terms of adjuncts, Kirk Hazlett said it perfectly, “Adjuncts bring “freshness” of profession…’Here’s what I did TODAY’ versus ‘Here’s what the book says’.”

Education 150

Education Training Course Social Media 150

wiredPRworks

JULY 25, 2016

Our mentors come from a wide variety of backgrounds and are here to answer questions and share insight on specialized topics chosen by our community. We all have goals that we say are important to us — getting in shape, building a business, writing a book, and so on — but for most of us, the inertia of life holds us back.

Conference 40

Conference How To Creativity Energy 40

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. As I write this I’ve been reading the Psychologist (August edition) which is the British Psychological Society (BPS) monthly magazine.

Publicity 46

Publicity Storytelling Study Journalism 46

ReimaginePR

MAY 30, 2015

Sharing the work of real people who have created or accomplished something using your product is also an amazing opportunity to do some community building. Boy, I could write a book on what makes a great media release (now THERE’S an idea) but for now, here are a few things to keep in mind: 1. It should tell a story.

Media 120

Media Television Video Print 120

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. As I write this I’ve been reading the Psychologist (August edition) which is the British Psychological Society (BPS) monthly magazine.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. As I write this I’ve been reading the Psychologist (August edition) which is the British Psychological Society (BPS) monthly magazine.

Publicity 40

Publicity Storytelling Study Journalism 40

Waxing UnLyrical

OCTOBER 28, 2010

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ?

Conference 66

Conference Measurement Tourism Twitter 66

Masters in Communications

NOVEMBER 14, 2018

For example, people from the United States could read a book about a person in China and learn to identify with someone on the other side of the planet. RELATED : Master the Art of Storytelling. Listening to others is a very good way of developing empathy.

Groups 92

Groups Employee Study Training 92

Waxing UnLyrical

DECEMBER 24, 2010

Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Just imagine how many people were telling these stories, for them to have survived, in some shape or form, to the point where they were recorded in writing. Read Me On BNET Watch Me In Action Book Me!

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

DECEMBER 28, 2010

They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. It is really about using the channels so well, building such good relationships with one’s community, that they are energized to tell your story for you. Read Me On BNET Watch Me In Action Book Me!

Publicity 95

Publicity Facebook Twitter Measurement 95

ZudePR

DECEMBER 30, 2016

I’ve read some corking books this year. And this book came up. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Quite simply the best marketing book I’ve ever read (and I’ve read a few). ” More than 100 books.

Writing 84

Writing Google Meeting Airlines 84

Cision

JUNE 2, 2015

“A list is the community you have the opportunity and pleasure to serve.” Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” Want more multimedia storytelling insights? Interactive content collects a very different kind of data. Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. Is it isolated in one community or one space or one network? 18: The future of storytelling in healthcare communications.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Effective storytelling improves valuations.

B2B 118

B2B Marketing Survey Software 118

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 10, 2019

Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. “Content marketing will revolve more around individuals and storytelling components. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. Speech writing. I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. I also appreciate the sense of community. I just finished Wab Kinew’s The Reason You Walk and loved his book.

Energy 53

Energy Measurement Internal International 53

Cision

JUNE 1, 2017

and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. Read lots and lots and lots of blogs and books. Invest in professional development.

Sports 245

Sports Agency Industry Creativity 245

Stephen Waddington

MAY 31, 2018

In time artists are able to build a team of promoters, publishers and booking agencies. Storytelling, and a strong backstory helps engage music fans. Storytelling, and a strong backstory helps engage music fans. The Hype Machine blog network and Spotify are important media for reaching an audience, and building a community.

Local 60

Local Agency Corporate Internal 60

Journalistics

JULY 6, 2013

When David Meerman Scott was kind enough to let me review his first pass at Real-Time Marketing & PR a few years ago, I remember thinking how amazing some of the stories were in the book. Social media strategist – this is the person that best understands all your online communities – and has a firm grasp on the pulse of the community.

Marketing 52

Marketing Community Trends Case Study 52

Beyond PR

MARCH 15, 2016

Compelling Storyteller s : Your audience has a large and varied appetite for content. Because of this, your content team won’t survive on the back of one storyteller. This uptick in multimedia usage requires marketers to evolve their visual storytelling. The biggest key here is to remain agile.

Marketing 40

Marketing Storytelling Fashion Technology 40

Solo PR Pro

JANUARY 19, 2016

This is a guest post from Dan Farkas, a Solo PR Pro Premium member , who is an Instructor of Strategic Communication at the E.W. He is also the founder of Dan Farkas Interactive, which specializes in social storytelling through a variety of platforms. . You have the power to create better content and a better community.

Strategy 40

Strategy Brand Branding Journalism 40

Beyond PR

JUNE 1, 2017

and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. To stay focused, I break down yearly and quarterly goals into bite-sized, weekly to-do’s and write them down at the beginning of each week. Read lots and lots and lots of blogs and books. Invest in professional development.

Sports 81

Sports Agency Industry Creativity 81

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. As the saying goes, write what you know. Once the coronavirus hit, that all changed.

Healthcare 136

Healthcare Content Marketing Industry Trends 136