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Lesson on storytelling for B2B marketing: Star Wars and Harry Potter are the same story

Sword and the Script

If you want to be effective at storytelling, there’s a successful structure and format that human beings across cultures have independently discovered – and it’s older than Yoda I loved Star Wars as a kid. While I dutifully watched (suffered through) all of the Harry Potter movies – that story doesn’t even come close to Star Wars in my book.

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Storytelling, Community and Purpose: Finding Balance Within the Tech Industry

The Hoffman Agency

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I was unsure of what I wanted out of my future but knew it had to involve three key components: storytelling, a strong community and a sense of purpose. The Beginning.

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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

They’re craving connection, transparency, and value beyond just booking a flight and finding a bed. To win their hearts and bookings, brands need to shift gears. Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. Support the communities that make the magic happen.

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A Journey of Pro-Aging and Reinvention with Diane Britt-Smith

PR for Anyone

Among her favorites are narratives focused on polio eradication and HIV/AIDS mitigation, where she witnessed the resilience of communities facing significant challenges. A Natural Storyteller At the core of Diane’s personal and professional pursuits lies a common thread—storytelling.

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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. I ran digital for The Onion and “The Daily Show.”

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More on PR2020: social media activism, internal comms resurgence, storytelling and professionalism

Stephen Waddington

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. This is the story told by Robert McKeen and Thomas Gerace in their book Storynomics.

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Here’s What You’ll Find Inside the Updated AP Stylebook

PRSay

Migration, Deaf and inclusive storytelling are among terms and concepts covered in the 56th edition of “The Associated Press Stylebook and Briefing on Media Law.”. The 600-page book — in a spiral-bound format — also aggregates usage additions and changes made earlier in 2022 and posted on the AP website.