Sword and the Script

JANUARY 17, 2023

To that end, I’ve also made some changes to the list. 2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Resources: newsroom , company blog , Bulldog Reporter , news search. Resources: newsroom , company blog , news search.

Technology 92

Technology Software Resources Pitching 92

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. . One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. Chase a breaking story.

How To 334

How To Media Healthcare Survey 334

5W PR

MAY 24, 2023

The public relations space has been and will always be one of the vital industries in the market today. We’ve been named one of the game-changing Public Relations Companies in New York ! It is hard to deny its impact and importance especially when making your brand more recognizable and relevant.

Industry 88

Industry Enterprise Fashion Financial 88

Deirdre Breakenridge

APRIL 10, 2017

A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc. Your firm’s name isn’t just something that goes on your business cards—it also becomes your digital calling card. Too often, new business owners make the mistake of committing to their brand name before researching available domain names.

Travel 281

Travel Technology Conference LinkedIn 281

Deirdre Breakenridge

NOVEMBER 6, 2017

There’s no one way to use social media: When I started blogging, there were maybe three to five bloggers I followed on a regular basis. At the time, it was my understanding that an amazing, curated, consistent Instagram theme was the key to drawing attention to your blog. My 500 followers draw minimal traffic to my blog.

Fashion 0

Fashion Blogging Brand Branding 0

Burrelles Fresh Ideas

MARCH 5, 2024

Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Sword and the Script

JANUARY 9, 2024

HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. HARO needs to change, right now it is useless. Meltwater earns ISO infosec rating.

Brand 147

Brand Branding Reddit Pitching 147

NewsWhip

FEBRUARY 13, 2023

Obviously the Super Bowl is an ad showcase like no other, with brands competing every year to have the standout spot and win the hearts of the media and public alike. As of the writing of this blog there have been 5,800 articles about Super Bowl ads specifically, and the Dunkin’ ad was responsible for 510 of those. engagements.

Film 147

Film Social Media Mobile Brand 147

5W PR

MARCH 7, 2023

Ideas include lipsticks with empowering names and skincare collections that celebrate natural beauty. They can affect change by promoting inclusivity, supporting women-owned businesses, and donating to women’s organizations. Such products should promote self-care and self-love, as well as inspire confidence and empowerment.

Internal 88

Internal International Brand Branding 88

Doctor Spin

JANUARY 5, 2024

As in most marketing-related things, these personas are mostly derived from demographic generalisations. In PR, it makes more sense to group personas based on pre-existing communication behaviours—related to specific issues. Watches documentaries related to environmental issues. Media Habits News Websites.

How To 52

How To eBook Corporate Groups 52

Buzzstream

FEBRUARY 1, 2024

Subject Line: New Survey Data for [Website Name] Hi [First Name], I read your recent [Research Page Title] on [Website Name], and since you regularly cover [Topic], I thought you might be interested in the [Topic/Title] report that was just released by [Your Site/Company]. Add 1-2 sentences explaining why this is significant.)

Pitching 87

Pitching Infographics Survey Resources 87

Cision

DECEMBER 18, 2017

If you’re scratching your head because you only know of magazines and other publications using editorial calendars, you’re not alone. Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. Welcome to the content calendar. You Can Leverage Holidays.

How To 0

How To Content Marketing Conference Analytics 0

Buzzstream

DECEMBER 5, 2023

Lots of blogs don’t review iPad apps, or they only review apps for kids, or aren’t a good fit for some other reason, so we won’t approach them. Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40. You can always change these options later.

Infographics 62

Infographics Pitching Writing Blogging 62

PRSay

JUNE 18, 2019

ET, presented by PRSA and Ragan, explaining how and why changes are made. How has social media and content moving online changed the idea of hard-and-fast style (with more people tweeting, texting, messaging, blogging, etc.)? Of course, many of those texting, tweeting, messaging, blogging, etc., Others aren’t so happy.

Guidelines 153

Guidelines Writing Social Media Newspapers 153

Solo PR Pro

MAY 17, 2022

She had always been interested in the labor movement and migrant worker issues — one of her favorite books in ninth grade was about Cesar Chavez — so she enrolled at Cornell University, where she earned a master’s degree in industrial and labor relations. I had these two really big name companies that were leverageable,” Daria explains.

Meeting 98

Meeting Agriculture Energy Travel 98

Sword and the Script

DECEMBER 5, 2023

Investor relations platform Q4 enters reported $257 million acquisition deal with Sumeru Equity Partners; PR tech startup Handraise hauls in $6.3 Q4 to be acquired by Sumeru Equity Partners Investor relations platform Q4 Inc. Both companies had plans that looked good to go on paper. And now onward with this month’s PR tech sum.

Software 130

Software Reddit Technology B2B 130

Stephen Waddington

MAY 3, 2022

Public relations practice operates along a spectrum of theoretical ideologies from defensive to organisational conscience. There is no universal theory of public relations. Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities.

Publicity 112

Publicity Construction Corporate Study 112

5W PR

SEPTEMBER 18, 2018

Firms only need to include the name “blockchain” into their titles to ride the wave to promising corporate valuations. Content, then, can be produced in a variety of forms, not least in relation to clients’ visions and expectations of valuation and growth. Those investing in this ever-changing sector are along for the ride.

Education 166

Education Government Agency Technology 166

Newsfile

JUNE 28, 2023

In addition, conducting media monitoring will help position you as a leading public relations or marketing professional. Media monitoring is the process of tracking and analyzing a variety of media channels to discover mentions, coverage and any other discussions related to a certain topic or company. What Is Media Monitoring?

Media 52

Media Analytics Radio Google 52

Deirdre Breakenridge

JANUARY 8, 2018

When you merge SEO with strategic public relations, the combined results can pay off in a big way. Please name a few sources that could help them stay up to date. Does having a personal website/blog help PR pros better understand SEO? . What advice do you have for students and PR pros wanting to start their own blog?

SEO 150

SEO Twitter Engineering Community 150

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. “I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

NOVEMBER 3, 2020

The opportunity is another potential source for earning coverage – even as traditional media relations gets harder. The announcement says the product is “brand new” and names improved searches, filters, news-linked profiles and list building as among the key features. The growth presents both an opportunity and a challenge for PR.

Instagram 136

Instagram Technology Resources Employee 136

Prohibition

FEBRUARY 27, 2023

The tweet received almost 23k likes and retweets from big names such as Greg James – showing the power of social media in helping put small businesses on the grid! People took to social media to post about the brands billboard that added a ‘p’ to the name with the tagline ‘Changing our name to Vimpto… seeing as you all pronounce it that way’.

Brand 62

Brand Branding Viral Fashion 62

Mindful Marketing

JULY 21, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence After evading public pressure for decades, financial concerns have finally sacked the National Football League’s (NFL) Washington franchise, causing it to change a name that Merriam-Webster defines as “ offensive.”

Sports 89

Sports Groups Financial Examples 89

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. For those who want to learn from the experts, we’ve put together some of our favorite publicity stunts from throughout the last year or so. For those who want to learn from the experts, we’ve put together some of our favorite publicity stunts from throughout the last year or so.

Measurement 149

Measurement Education Social Media Film 149

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. If you’ve worked in the Twin Cities PR industry for any length of time, you’ve probably heard Holly’s name come up. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

APRIL 22, 2021

Misinformation campaigns, which use false and misleading information to harm a person, group or organization, damage relationships and erode public trust. A conservative blog then ran a story insinuating that Nooyi had criticized Trump supporters and suggested they “take their business elsewhere.” Stop funding fake news.

Financial 190

Financial Reddit Advertising Advertising 190

5W PR

DECEMBER 15, 2022

With so much information circulating these days, what is newsworthy can change in seconds. While it is important that they do not feel overwhelmed, it is also important that they do not forget the name of the organization. A successful product launch is important so that a product can reach its target market and build a customer base.

Product Launch 88

Product Launch Resources Report Strategy 88

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. But in the real world, budgets can be lean, or maybe they’re subject to change.

Infographics 149

Infographics Retail Resources Employee 149

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

If you work in public relations at all, the answer is yes. And with change come challenges. In some ways PR hasn’t changed that much. We still prize earned media stories that appear in brand-name media outlets. Next to content, nothing has changed PR more than the rise of the digital influencer.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. However, what has really changed when it comes to building a relationship? is a great way to be recognized, by more than just your name alone. This is certainly not the case today.

Pitching 150

Pitching Radio Newspapers Print 150

Deirdre Breakenridge

OCTOBER 30, 2017

This past June, I did a quick Google search for my name and the results were shocking. I wrote a blog post about how to perform a quick digital audit on yourself, you can find it here. For me, there was little to no reason for me to have a public-facing Pinterest account. Perform a digital audit. You’ll thank yourself later.

Brand 229

Brand Branding Pinterest Instagram 229

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. Did you know? Check out our services.]. Podcast monitoring.

Technology 167

Technology Publicity Software Pitching 167

Stephen Waddington

APRIL 29, 2020

She kindly agreed for me to post it on my blog. Do you ever ponder the names of futures past? We name these times in hindsight, choosing our words carefully to capture seismic societal shifts. When it comes to naming the era after COVID-19 will hindsight deliver a vocabulary of progress or shame? The Renaissance?

Leadership 96

Leadership Construction Resources Community 96

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. Although press releases themselves have greatly changed through the years, especially when companies realized the importance of digital marketing, they’re still incredibly useful and beneficial.

Engineering 128

Engineering Writing Social Media Tools 128

Buzzstream

FEBRUARY 9, 2024

A template would look something like this: Hi [First Name], I read your recent [Research Page Title] on [Website Name], and since you regularly cover [Topic], I thought you might be interested in the [Topic/Title] report that was just released by [Your Site/Company]. Link to media assets like graphs or charts and provide the data.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. For example, when a task gets harder in business, most leaders make a change or strive to do something different.

Media Relations 172

Media Relations Media Pitching Survey 172