Sword and the Script

SEPTEMBER 19, 2017

The size of the firm didn’t seem to matter either. 1) What are the top challenges facing law firm marketers today? By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. Further, an encyclopedic blog will mean that your attorneys rank high in online searches.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Shift Communications

MAY 15, 2015

Recently, my colleague Cathy Summers penned a blog post on when it might be appropriate to fire a client. Agencies, too, prefer not to be fired, or have their contract terminated. Anticipate what the client wants before they want it. You would want the same transparency if it was you. And that’s a shame.

Product Launch 60

Product Launch Agency Leadership Resources 60

Sword and the Script

APRIL 10, 2018

A sure-fire way to stir up debate – or plea for attention – in public relations is to call the press release dead. That all came crashing down in 2012 and you should read this piece , by Danny Sullivan , the former editor-in-chief of Search Engine Land, if you want to understand why. click image to enlarge). Give our services a try.

Engineering 71

Engineering Content Marketing Analysis B2B 71

Solo PR Pro

DECEMBER 10, 2019

This is a guest post from Solo PR Pro Premium Member, Karen Couf-Cohen. This post first appeared on The Association for Women In Communications blog. The poorly handled firing of a clergy member split a faith-based organization in half, with one suing the other. The post Get Your Empathy On appeared first on Solo PR Pro.

Crisis 57

Crisis Leadership Case Study Nonprofit 57

Cision

APRIL 28, 2016

If you don’t know what message your audience wants to hear, they’re going to ignore your content too. Ray Hennessey, chief innovation officer at JConnelly, says to create good content you need to first understand what your audience needs and wants. They want a trusting relationship. Rapid Fire Round.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Mora Communications

JANUARY 3, 2018

An effective PR public relations campaign is a gradual building process. Take some time reflect this January and consider your campaign(s). Cost-wise PR is the most effective and powerful form of marketing. But, it is not a fire sale and success does not happen overnight. You want to offer them more than a talking head.

How To 40

How To Newspapers Print Interviews 40

Doctor Spin

MAY 30, 2023

As PR professionals , we’ve all heard the expression many times before. Barnum: “There’s No Such Thing as Bad Publicity” Subscribe and get a free ebook on how to get better PR ideas ! People want to be loved; failing that admired; failing that feared; failing that hated and despised. They want to evoke some sort of sentiment.

Publicity 52

Publicity eBook Ethics Resources 52

Ethical Voices

AUGUST 1, 2022

Joining me in this week’s episode is Ken Kerrigan , a Vice President at Infinite Global , an international communications firm specializing in public relations, branding, and content. We saw the story you wrote this morning and we’re curious if you worked with a public relations firm because we might be looking for one.”

Ethics 71

Ethics Agency Journalism Corporate 71

PR in High Definition

DECEMBER 20, 2016

We see a lot of blog posts around this time of year looking at how to plan PR campaigns and set objectives. I wanted to spend a little time on the latter, because badly set objectives are one sure-fire way to make sure 2017 continually beats you with a (metaphorical) stick. Who do you want to reach? One Direction.

Media Relations 48

Media Relations Leadership Resources Content Marketing 48

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail.

Instagram 98

Instagram Crisis Local Privacy 98

PR 20/20

OCTOBER 13, 2021

The PR 20/20 team loves INBOUND. And thanks to a high-energy, rapid-fire session from Jay Schwedelson , I can share some actionable tips about how to get people to actually open those marketing emails. This list is accurate today , the day I’m publishing this blog post, but it will change in the coming months. A key takeaway?

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

The PR 20/20 team loves INBOUND. And thanks to a high-energy, rapid-fire session from Jay Schwedelson , I can share some actionable tips about how to get people to actually open those marketing emails. This list is accurate today , the day I’m publishing this blog post, but it will change in the coming months. A key takeaway?

B2C 52

B2C Comparison B2B Data 52

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Breakfast Club

MAY 12, 2014

In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “ consuming tequila has some serious health benefits.” ” A PR pitch falls into a gray area since it’s not an ad or on the bottle. PR firms sometimes put things out and then come back to the client,” Austin told me. “PR

Chemicals 50

Chemicals Pitching Study Journalism 50

Flatiron Communications

JULY 5, 2022

Of course, this media-obsessed PR person took note of the scores of top tier journalists moderating, reporting, and/or speaking on stage. As impressed as the number of fourth estate influencers, they pale in comparison to the volume of venerable VC firms looking for potential portfolio companies. This is our audience.”.

Conference 36

Conference Journalism Web Comparison 36

PR Conversations

MARCH 8, 2016

Late last year I received an email from Dr. Beverley Wood in Victoria, Australia about Mabel Gertrude Flanley in respect of reference to Mabel in a comment I’d made on a blog post in May 2014. The firm specializing in “The Woman’s Angle”, serves corporations in widely divergent fields. New York City.

Publicity 40

Publicity How To Newspapers Radio 40

David PR Group

MAY 27, 2015

After learning that a fellow employee was fired for lying on his application, Geffen sorted every piece of mail coming into William Morris. This might seem obvious, but don’t post anything you don’t want others to see. The last thing you would want is a drunken night from years ago costing you a chance to land your first job.

Google 40

Google Reputation Privacy Fashion 40

Bad Pitch Blog

NOVEMBER 8, 2009

Bloggers send more than a few emails asking to be removed from a media list, we also send emails to PR people to tell them why a pitch doesn’t work for their blog – and perhaps what might work in the future. You are also obviously someone we would not want to work with. Chinese water torture via email?

Pitching 60

Pitching Agency Customer Service Software 60

Bad Pitch Blog

FEBRUARY 28, 2010

I''ve been remiss and spent the majority of February thinking about the business of PR, wondering about pitches bad and good (*mostly bad*) and haven''t written a darn thing in this box. And at the end I''m fairly sure he''ll fire you. And finally I said: Lists are not PR. Lists are not PR. Lists are not PR.

Pitching 48

Pitching Interviews Blogging Groups 48

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

“ Content is fire. The trick is how to create content that is “fire” and will fire up audiences about your brand. Best Practices For PR Content. As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Set content marketing goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Communications Conversations

OCTOBER 18, 2016

You know, the people holding the PR world together! (OK, Older workers have already “made it” and don’t need (and in many cases, don’t want) the spotlight. And before you fire off 30 questions, no, this is not a scientific process. In all seriousness, I kinda get why all these lists overlook us Xers.

Agency 60

Agency Groups Public Affairs B2B 60

PR Fuel

AUGUST 7, 2018

Want to get journalists inquiries and responses with your press release? Because an outline will tell you where to begin, where to go, and where you want to end up. What is the main point you want to get across? Now, figure out the most important thing you want to say about the topic you identified in #1. The result?

Writing 40

Writing How To Report Comparison 40

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. Reasons for Hiring or Firing an Outside Agency. 5) planning and strategy (37%).

Survey 98

Survey Media Relations Corporate Communications 98

Bad Pitch Blog

NOVEMBER 29, 2009

After years in your PR dream job you may now be among the unemployed, checking out job boards, receiving alerts from Indeed, scanning craigslist. When you were in your last job in PR, did you sit back and kick your heels up to wait for reporters to call you? They just want a job. Did you send the same pitch to everyone?

Interviews 43

Interviews Crisis Management Facebook Media Training 43

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR.

Software 176

Software SEO Company Tools 176

MaccaPR

JANUARY 4, 2018

Does your PR agency love you? Does your PR agency explode with joy when they come by your office, as they lavish you with their best ideas, assign their strongest talent to your account, surprise you with above-and-beyond ideas, and relentlessly share strategies that will push your brand and your business forward? To be honest, yes.

Agency 0

Agency Advertising Advertising Leadership 0

Communications Conversations

OCTOBER 14, 2021

After graduating from Winona State, I really had no idea what I wanted to do. And as a proofreader for a small agency (I wanted to stick a pencil in my eye). At the end of my 20s I really wasn’t all that much closer to knowing what I wanted to do with my life than I was when I was 22! I was blogging early.

Social Media 60

Social Media Media Agency Corporate 60

PR 20/20

JUNE 7, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Google CEO Sundar Pichai called AI " more profound than electricity or fire." We wanted to start a conversation in the industry about this. Will AI replace your job?

Marketing 41

Marketing System Technology Google 41

ZudePR

JUNE 6, 2016

Do you want to do something about it? Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. Learn new habits? What You'll Get from Reading This Post.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

You own a business and want to increase sales. Your blog is just not working and you’re wondering why. We both own PR companies, with a twist. So I jotted down a list of PR/digital/SEO/content marketing influencers. And they all blog. But need reassurance that it’ll pay off. Still reading?

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

APRIL 17, 2018

Our paths first crossed years ago when his firm provided web design and graphics services to a tech startup — my then employer — selling service management software to enterprise IT operations. He’s still with that firm – and reuniting of sorts – but it seems larger and has much bigger ambitions today than it did then.

Marketing 62

Marketing Technology Data System 62

Rock the Status Quo

FEBRUARY 3, 2015

Please say hello to Dorothy Crenshaw – the first one brave enough to take up our new PR Pro Challenge ! Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a mid-sized New York PR agency over 13 years. What is your biggest PR Win?

Agency 100

Agency Advertising Advertising Twitter 100

Communications Conversations

FEBRUARY 10, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. All sorts of companies from accounting firms to retail orgs to fast food chains like Chipotle can benefit from a strong employer brand. And, it’s not just Home Depot. Your CULTURE?

Social Media 60

Social Media Brand Branding Media 60

David PR Group

APRIL 3, 2015

Hate blogs and hate websites can pop up overnight, and if written by clever authors, can quickly rise to the top of search results. An impetuous response to the negative search result may add credibility to untrue allegations and fuel the fire of a renegade blogger. DavidPRBlog David PR Group hate blogs John P.

Corporate 40

Corporate Reputation Google Groups 40

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. One component doesn’t work without the rest and when they’re all firing together: storytelling magic. They wanted—needed—to stand out amidst the other, bigger hospitals. Guest Post by Mike Connell.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. I often jot down a basic subject line (sometimes, even ‘subject line here’) because BuzzStream requires you to save your template with one and no one wants to lose a draft pitch. It’s as simple as that. As a magazine journalist, I received up to 300 emails per day.

Pitching 164

Pitching Writing Digital PR How To 164

PR Fuel

OCTOBER 16, 2018

In this modern world where change seems to be ever-accelerating, it is very easy to be distracted by some new PR technique or fad. Below is some timeless PR advice that meets that standard: Everything I Know about PR, I Learned in Kindergarten. At its root, PR works because of connections and relationships.

Web 40

Web Pitching Local Report 40