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PR success metrics for the C-suite

Onclusive

In our final article in the June blog series on Measuring Up To Marketing: How PR Fits Into The Mix, we’re discussing PR metrics that resonate with the key business decision-makers. How can PR teams demonstrate to the CMO and CEO that PR is a business growth driver? It’s modern PR measurement.

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Metrics that matter to optimize your content strategy

Onclusive

Welcome back to our blog series about earned media strategy and measurement! Using qualitative metrics such as social amplification, sentiment and target media placements can also help you uncover powerful and often unexpected insights about the publications, authors, stories and messages that move the needle for your brand.

Strategy 397
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How Public Relations Can Build Trust in the Age of Cybersecurity

5W PR

Crafting trust in the cyber security age isn’t a one-and-done PR trick. Remember, practice makes perfect, and a well-rehearsed plan is the best defense against any surprise. Their expertise can shape the company’s messaging and solidify public confidence in its security efforts.

Publicity 146
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5 Surefire Ways To Generate Quality Content For PR

ImPRessions - Crenshaw Communications

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Earned media offers credibility even though we give up perfect control over the message. Earned results aren’t usually enough for a robust PR program. Thought leadership events keep on giving.

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Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. PR strategy.

Agency 188
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A Luxury Sandwich Bag and Marketing with Drones: It’s a Campaign Round Up

Prohibition

This campaign is the perfect balance of promoting something new while drawing on the success of a previous project. It’s the perfect campaign – tapping into a national conversation and something that most people can identify with, creative use of its own product, and a fun piece of creative for a visual element.

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PR Pros’ Holiday Toolkit: 5 Press Release Examples from Amazon to Starbucks (+ more)

Newsfile

By Melissa Strle Dive into the world of holiday PR with our essential toolkit, showcasing top press release examples from Amazon to Starbucks. Top 5 Press Release Examples (+insights) Discover how five leading brands effectively communicate their messages through innovative and impactful press releases. billion in U.S. Get gifting!

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