ImPRessions - Crenshaw Communications

APRIL 18, 2017

Want your public relations to rule? Then be prepared to break some rules. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals. Let’s see how rule-breaking applies to PR relationships.

Skype 136

Skype Conference Agency Product Launch 136

Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Being an expert is based on what you know. A thought leader must create new knowledge. What does thought leadership entail? What does it take to become a thought leader?

Leadership 52

Leadership Strategy Wikipedia eBook 52

Buzzstream

FEBRUARY 1, 2024

If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results. There’s no effort to personalize or build a relationship. With Google’s new email requirements to reduce spam starting Feb 2024, cold outreach may take a critical blow if you aren’t personalizing.

Pitching 87

Pitching Infographics Survey Resources 87

Landis PR

FEBRUARY 28, 2022

In general, business owners know what to include: who you are, what you sell and why you do it (a lot of companies have trouble with the latter). Here are three ways good web content can help your PR: . Your company’s Newsroom and Blog are great pages to let customers and journalists know exactly what is going on at your company.

Web 59

Web SEO Case Study Writing 59

Deirdre Breakenridge

MAY 25, 2018

A Guest Post By Abby Bacardi, American University Student, PR Expanded Blog Post Winner. Of the thousands of messages that you see every day, how do you ensure that your message in interesting and fresh? You must know the mold to be able to break the mold. Visit a Bookstore. Rekindle Your Inner Child!

Creativity 171

Creativity Technology Social Media Travel 171

PRSay

SEPTEMBER 18, 2019

This year’s theme is “Ethics Every Day.” Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. Tam , a case involving a band wanting to trademark a name that was likely disparaging toward “persons of Asian descent.”

Ethics 120

Ethics YouTube Government Guidelines 120

Landis PR

NOVEMBER 27, 2023

Note: This is a reposted blog by Kristen Dunleavy from Muck Rack. For the original blog, please visit here. She said oftentimes this results in honest conversations about how the Latino culture is not a monolith, which for some clients is a new word. Denise added that one way to do so is by using Spanglish.

Industry 59

Industry Radio Community Consumer 59

Shift Communications

AUGUST 20, 2018

So how do we as marketers, thought leaders, social media experts, and other business professionals differentiate our emails from the other millions that hit inboxes every day? The oddest subject lines I’ve seen are laden with jokes, puns, and silly personal calls to action. It comes down to first impressions and substance.

Writing 68

Writing Reputation Blogging Twitter 68

Deirdre Breakenridge

DECEMBER 11, 2015

Rather than share my New Year’s resolutions or point out the latest trends in PR for 2016, I’ve decided to share my thoughts about some important lessons this past year. After all, if you can capitalize on what you have learned, then you will move forward and have a much better New Year! Here are the 7 lessons: 1.

Creativity 150

Creativity Trends Agency Technology 150

ReimaginePR

MARCH 8, 2016

We have a new post from Samantha Quinn who’s knocked our socks off with her great attitude, smarts, and willingness to jump in and problem solve on any and everything. Other writers want to know how we broke into the PR biz. . We love getting these emails. Over to you, Sam! Make sure you have a greeting and a closing.

Writing 120

Writing Privacy Blogging Consumer 120

Cision

SEPTEMBER 17, 2015

On Tuesday, HARO (Help A Reporter Out) hosted a Q&A panel at the Cision headquarters in Chicago that featured three Chicago Tribune reporters who discussed how they work with PR professionals day to day as well as offered advice for getting a pitch noticed. Helpful PR tips from @chicagotribune veterans. Thanks, @Cision !

Pitching 120

Pitching Report Insurance Insurance 120

wiredPRworks

MAY 18, 2022

that’s the question Barry Moltz answers in his new book, “ChangeMasters: How to Actually Make the Changes Your Already Know You Need to Make.” How could such a busy person find time to meet so many people? Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing.

Small Business 52

Small Business Social Media Radio Media 52

Critical Mention

AUGUST 29, 2019

At the same time, managing PR can be tricky, even for established brands. Create a PR Calendar. Yes, PR can involve many unexpected circumstances that are almost impossible to foresee. Doing so will make room for those last-minute PR scenarios you’ll encounter in the future. Know your Audience. Organization is key.

Company 81

Company Brand Branding B2C 81

Polaris

DECEMBER 14, 2014

If you know someone with similar taste, Redeployment is a good pick. You don’t have to be an independent consultant or entrepreneur to enjoy Ferriss’ views on the new economy, the digital world, personal and work productivity and the outsourcing market. Best business book: The 4-Hour Workweek by Tim Ferriss.

Marketing 251

Marketing Resources Content Marketing Leadership 251

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Although, as a rule, it’s smart to avoid jargon, bylined articles offer a bit of an exception. Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms.

B2B 136

B2B Guidelines Writing Pitching 136

Barokas

JUNE 13, 2018

And just as any sibling pair would do, I ran to my mom every time my sister said something mean to me (although, it was usually more often the other way around – sorry, sis!) The answer is simple: reacting to every less than flattering statement about ourselves is a waste of time. seeking for her to side with me. – Aubrey.

Energy 84

Energy Course Employee Company 84

Stuart Bruce

OCTOBER 30, 2014

And I’ll conclude by identifying the new skills and attributes of the modern PR professional. Well in more than 25 years of practising professional public relations I’ve never once been in control and I’ve never met an honest PR person who was. So why are some PR people still afraid? The truth is. There’s the door.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

The Stalwart Blog

APRIL 26, 2020

Part of our goal is to bring you great content and guest speakers every day so that you can get some great ideas about how to guide your business through this alternative universe that we’re all living through. If you’ve been watching any of the local media, you know that PR crises can take place. Dave Oates: Sure.

Crisis 78

Crisis Local Facebook Social Media 78

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. For content generation and syndication.

Social Media 120

Social Media Twitter Media Nonprofit 120

Barokas

JANUARY 3, 2018

There were several pieces of advice based on Dani’s experiences that stood out to me as a writer and PR professional. Every book, story, and essay begins with a single word. Straining to know the whole story before you set out is a bit like imagining great-grandchildren on a first date.”. Break the Rules. Break the rules.

Creativity 60

Creativity Writing Skype Travel 60

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? Mark Cuban famously advised young companies not to bring on an external PR firm, reasoning that an entrepreneur is the best person to handle media contact. I’m a Cuban fan, but like many PR agency owners, I disagree on this score. Prepare before you pitch.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

ImPRessions - Crenshaw Communications

MAY 31, 2017

In addition to another viral video – this one of founder Travis Kalanick arguing with an Uber driver – the company was hit with ugly charges of sex discrimination in the workplace, detailed in a blog post by a female engineer who quit the company in frustration after only a year. Know your dealbreakers. Plan for a comeback.

Crisis 180

Crisis Airlines Brand Branding 180

Beyond PR

AUGUST 22, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” As the women of Game of Thrones continue to inspire us week after week, they can also give us guidance on everything from career moves to that creative spark we didn’t know our marketing campaign was missing.

Strategy 74

Strategy Trade Shows Case Study Course 74

ZudePR

JUNE 6, 2016

Have you installed every productivity app and extension known to man? Learn new habits? Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. My new deep work routine. People I know, admire; often both. Do you struggle to get stuff done? Achieve things.

Writing 114

Writing Social Media SEO Blogging 114

PR Fuel

NOVEMBER 24, 2020

While many people assume that you only need to think about public relations when something goes wrong, the best way to develop good PR for your business is to send out regular press releases and stay on top of your public image. How do you get on top of the PR game? Know What is Newsworthy. Know Your Target Audience.

Publicity 52

Publicity SEO Advertising Advertising 52

Shift Communications

SEPTEMBER 3, 2015

Blogs are like opinions — nowadays, it seems like everyone has one. So, say you have a blog, but you want to take it to the next level and turn it into something profitable. Before you can turn your blog into a business, you need an audience. Try to follow the X-factor rule – why is your blog, out of thousands, unique?

Blogging 60

Blogging Pinterest Mobile Creativity 60

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. More specifically, can we use machines to write blog posts at scale?”. Now, if you’re new to AI, even that basic definition is a bit abstract.

Marketing 53

Marketing Software eBook Technology 53

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

OCTOBER 26, 2017

These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community. feedmedearly: I started my blog in 2013, partially as a creative outlet, and partially as a way to get in front of food brands. Every day is different and exciting. sponsored. sponsored.

Interviews 88

Interviews Instagram Video Creativity 88

Shift Communications

JANUARY 9, 2015

Perhaps growing your brand’s social presence while avoiding a disaster that ruins the company’s reputation and lives on as a bullet point in blog posts about social media mistakes for years to come? Even though social media is far from ‘new’, there are still users and brands out there that are still trying to figure things out.

Social Media 60

Social Media Media Pinterest LinkedIn 60

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. By this, I mean a frequently updated blog. It’s true that the more you blog, the more clients you get. But surprise!

Marketing 62

Marketing SEO Pharmaceuticals Google 62

PR Fuel

SEPTEMBER 18, 2018

Most press releases suck, and they’re a waste of words and a waste of everyone’s time, from the person who wrote it to the reporters who get bombarded with it. Yes, I’m an advocate for the leaky faucet approach to PR, which is steadily dropping press releases over a long period of time with the hopes that one sticks. Spinning Bad News.

Writing 118

Writing Newspapers Report Data 118

Polaris

APRIL 28, 2015

You know the drill. Your corporate communications department or PR agency emails you the first draft of a press release and asks, “What do you think?”. Yet most of the time, it’s hard to know where to begin—especially if you don’t have a public relations background. The same goes for a news release. Step #6: Accuracy.

How To 100

How To Marketing Writing Training 100

Sword and the Script

AUGUST 21, 2018

That’s one of the side benefits of growing up in tech PR – you are exposed to many facets of business. The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. 1) By the looks of your background, you came up through the PR ranks and wound up as CMO.

Marketing 64

Marketing Data Interviews Agency 64

Cision

MARCH 1, 2016

With more and more people pitching reporters every day, your pitches may be falling under the radar. You need to adjust your tactics and learn “ The New Rules of Media Pitching.” Wait until something significant happens in the news cycle that relates to your topic. I’m a PR Director for a non-profit.

Pitching 120

Pitching Twitter Report Analytics 120

Bad Pitch Blog

JANUARY 28, 2011

For starters, the landscape is no longer dominated by a bunch of white wealthy guys smoking cigars, but by that 17-year-old with a blog about electronics read by 20,000--or the stay-at-home Dad who writes eNewsletters about techniques for other stay-at-homes. Anyone can affect, drive or create news now. That''s new. Filter,man.

Pitching 109

Pitching Viral Writing Blogging 109

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? Blog series? Do we know what they interact with best regarding content? should be part of every launch strategy. The three message rules of marketing still apply, but the monoculture is gone. What they read?

B2B 60

B2B Analytics Google B2C 60