Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. Users and decision-makers aren’t generally surfing TikTok or watching Kylie’s Instagram to see what the next big thing will be. So what do you do, if you are in enterprise tech or some gorpy B2B space? Here’s how pros deal with it. The general idea is the same.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Prohibition

OCTOBER 12, 2023

In our recent blog post, we look at what user generated content was and the benefits of it, which you can find here: Revolutionise your Online Presence with User-Generated Content In this blog, we’ll be diving a bit deeper into UGC, shining a spotlight on how you can maximise it for your brand.

How To 62

How To Guidelines Social Media B2C 62

Prohibition

NOVEMBER 7, 2023

Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Meta Ads Manager is also the most effective place to be boosting your Facebook and Instagram posts. It’s never easy!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Flack's Revenge

OCTOBER 27, 2021

How to Surf the Tech Trends without Going Under. Users and decision-makers aren’t generally surfing TikTok or watching Kylie’s Instagram to see what the next big thing will be. So what do you do, if you are in enterprise tech or some gorpy B2B space? Here’s how pros deal with it.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Prohibition

JANUARY 23, 2023

Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel.

Video 62

Video Social Media Instagram Media 62

Prohibition

OCTOBER 13, 2023

Here’s some recent PR that has caught ours, and the UK media’s, attention… Shrek’s Swamp AirBnb in the Scottish Highlands WHAT ARE YOU DOING IN MY SWAMP? If Welsh meets Hollywood, good food and Ryan Reynolds isn’t enough to make you love this, then maybe the promotional instagram followers. Brilliant work!

B2B 62

B2B B2C Instagram Construction 62

Prohibition

APRIL 13, 2023

So why let all that hard work go to waste? By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television. Once complete, you can upload the audio to your favourite podcast hosting platform.

Video 62

Video Infographics Social Media Instagram 62

Buzzstream

JANUARY 5, 2024

You can find anything on the internet, right? Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. You need an account with Hunter for this to work. It sure seems that way. You get 50 attempts for free.

How To 83

How To LinkedIn Tools Google 83

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. How effectively can I target new customers/prospects on the platform? I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social.

Social Media 233

Social Media How To Insurance Insurance 233

Sword and the Script

DECEMBER 3, 2019

To date, I’ve written seven posts for the PR Tech Sum series – so a little more than half a year. In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. 1) The most interesting PR tech announcements from 2019. And here we go…. million; and.

Data 87

Data Enterprise Survey Instagram 87

Shift Communications

MAY 10, 2022

In our new blog series, we talk what’s working (and not) across key social channels. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. Its user base is no match for Facebook or Instagram. What’s working — influencer partnerships: Creators are king on TikTok.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Prohibition

JULY 21, 2023

We’ve got to say it – we’re firmly team Barbie here at Prohibition PR! Really, how could we not be with all of the weird and wonderful marketing campaigns that have come out of the film’s promotion? This month, fans can request to book Ken’s room in the life-sized Barbie-couture-filled DreamHouse for two individual one-night stays.

Wireless 62

Wireless Retail B2C Instagram 62

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. On one hand, it gets dinged for a lack of measurement. That’s the theme for this week’s Unscripted Marketing Links [UML].

Study 138

Study Media Relations Media Measurement 138

Bianchi Biz Blog

FEBRUARY 4, 2021

You’ve seen the articles and blog posts for start-ups that have titles such as: “ Three PR Hacks To Boost Your Startup’s Exposure ” or “ 4 Public Relations Shortcuts to Get More Media Coverage.”. But before we get to that, let’s talk about business, the auto industry and PR to set the stage. Trust is Key to Winning Business.

Automotive 91

Automotive Mobile Agency Technology 91

Cision

JULY 12, 2016

Start building a social PR framework. At her recent webinar, “ Unleashing The Power of Social PR ,” Shonali Burke shared tips on how to build and motivate your community by using social media effectively. We see more feedback on Instagram posts, and nearly nothing on Twitter. Q: Can you expand on corollary?

B2C 120

B2C B2B Strategy Instagram 120

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. I think it suggests a general lack of R&D among the traditional technology providers in PR. What does that mean?

Software 120

Software Technology Advertising Advertising 120

Prohibition

APRIL 18, 2023

It is no secret in the world of social media marketing that video content can help your brand standout. An effective video content strategy can both tell the story of your business in a clear, concise way, as well as engage users through striking visuals. In fact, almost all of their social posts on Instagram are video.

Video 62

Video Sports Brand Branding 62

Cision

NOVEMBER 28, 2017

According to this handy chart (page 32), the Small Business Administration considers those in the PR industry to be a small business if they earn an annual revenue of $15M or less. Grassroots and word-of-mouth campaigns work best for gaining the trust and increasing the confidence a consumer has in a brand. It’s highly trackable.

Small Business 245

Small Business Media SMB Pitching 245

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ImPRessions - Crenshaw Communications

MAY 15, 2017

Millions of college students graduate this year, and if my inbox is any indication, many would like to work in public relations. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience. We want to see who blogs or has contributed pieces to on-campus pubs.

Skype 147

Skype Agency Meeting Software 147

Sword and the Script

DECEMBER 24, 2019

It’s something of a readout on the year in PR and marketing. Here’s a reverse-chronological look at how 2019 shaped up. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? 2) The average content marketing budget is $185,000.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

MARCH 3, 2020

The top news in PR tech this month includes: Artificial Intelligence updates for PR, Microsoft integrations for internal comms; podcast monitoring grows. This is your monthly summary of all the news out of the PR technology community. The PR Tech Sum typically runs on the first Tuesday of every month.

Pitching 78

Pitching Instagram Survey Data 78

Communications Conversations

AUGUST 4, 2017

If you’re reading this blog, chances are you work in the PR or digital marketing industries. And, if you work in those industries, chances are you are responsible for content development for you company or clients. “How to write engaging B2B headlines: Analysis of 10 million articles shared on LinkedIn.”

How To 79

How To B2B LinkedIn Writing 79

PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach. But… where to begin?

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Beyond PR

APRIL 11, 2018

As the journalists and fashion bloggers arrived to see the pop-up store launching at the hotel that day, their rooms weren’t just ready — they were Instagram-ready. While she doesn’t get into the specifics of the client she was working with, she uses it as an example of how social media is changing PR.

Instagram 74

Instagram Pitching Media Tourism 74

Cision

APRIL 30, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. How do you stand out with content? With so much competition for people’s attention, that won’t always work. That combined with its ability to drive conversions has made it a go-to medium for B2B and B2C public relations pros.

Telecommunications 120

Telecommunications Content Marketing B2C Video 120

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. >>> Looking for a B2B tech PR with expertise and execution? Give our services a try.

Company 98

Company Survey Pitching Report 98

Sword and the Script

OCTOBER 15, 2019

About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily of about 300 communications pros ( hat tip Arik Hanson ). Smart spending in this way can have outsized benefits. But do you know where you can stand out? It’s ever more challenging to stand out.

B2B 77

B2B Facebook Advertising Advertising 77

Cision

AUGUST 19, 2015

Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be successful with the medium? With a blog post, you can get away with some fluff words here and there. The audience is likely to forgive a blurry photo on Instagram. Being straightforward always works. Write a script.

Video 120

Video Education Mobile B2B 120

Critical Mention

AUGUST 19, 2018

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. by David Meerman Scott. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Sword and the Script

MARCH 5, 2019

For B2B organizations, it’s like combining bits of analyst relations , public relations and marketing rolled into one. In reviewing the study through lenses of B2B marketing and PR that I wear, I was left with these takeaways, that I offer for your consideration. By department, the numbers work out like this: Marketing: 35%.

Survey 60

Survey Trends Marketing B2B 60

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations defined?

Interviews 98

Interviews Publicity Technology Social Media 98

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

PR 20/20

SEPTEMBER 17, 2019

What work activity is more meaningful than that? The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Social Media Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

5W PR

JULY 10, 2017

Genuine and authentic influencers are becoming one of the chief brand development tools a company can use. Quality content is vital to marketing and branding, and having influencers such as bloggers creating content about your brand means you can share links to that content to your existing audience. Build Brand Awareness and Trust.

Company 88

Company Small Business Television Radio 88

Rock the Status Quo

JANUARY 13, 2015

Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business. Or if they are, it’s transparent promotion that only serves to demonstrate their complete lack of understanding of how social media actually works.

Social Media 100

Social Media Media Facebook B2B 100