The Proactive Report

DECEMBER 2, 2022

Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. It’s part of our DNA – even kids will pick up a crayon and draw on the walls if they’re left alone long enough. Original Imagery. Design trends.

Trends 147

Trends Instagram Creativity Small Business 147

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline.

Blogging 282

Blogging Case Study Social Media Instagram 282

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. in order to access HARO queries.

Reddit 174

Reddit Software B2B Technology 174

Buzzstream

APRIL 4, 2024

There are a few specific ways to search, starting with your title. But don’t worry; the steps below will also capture domain and brand mentions. Search for the Post Title If you have a post, start with a search of the post title + the brand name. Journalists don’t respond; they post. Some forget to link.

Digital PR 62

Digital PR How To Media Google 62

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. How do today’s PR teams keep up? How do today’s PR teams keep up? Start with one or two easy channels and see how it impacts your overall results.

Conference 59

Conference Consumer Social Media Google 59

Buzzstream

DECEMBER 1, 2023

Building relevant links can help you rank better for key terms, increase traffic, and build brand awareness. Building relevant links can help you rank better for key terms, increase traffic, and build brand awareness. Here are some real-life examples from SaaS brands. test test What is link building for SaaS?

Examples 133

Examples Software Pitching Tools 133

Sword and the Script

JANUARY 9, 2024

You wind up seeing the products you used to love get watered down, stripped and mashed into other software in weird ways. Schedule a demo during lunch and invite the whole team to attend so you can double up as professional development. HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all.

Brand 147

Brand Branding Reddit Pitching 147

Remote PR Jobs

JANUARY 31, 2022

They know a simple mention or a quote from a popular blog or publication can help companies get a lot of attention from customers and other media. They know a simple mention or a quote from a popular blog or publication can help companies get a lot of attention from customers and other media. Reporters and editors aren’t fools.

Insurance 130

Insurance Insurance Pitching LinkedIn 130

Solo PR Pro

DECEMBER 5, 2023

For example, clients may have a great content plan and strategy but struggle with writers who can nail their brand voice. This can be through starting a niche blog, course, podcast, or YouTube channel where you discuss industry trends, offer communication tips, or interview other professionals.

YouTube 99

YouTube Course Financial Education 99

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. She’s started a new YouTube show called “ PR Explored ” that will be broadcast live. Studies show the average email marketing campaign has a 20% open rate and 2% CTR.

Report 105

Report Publicity Marketing Pitching 105

NewsWhip

OCTOBER 13, 2022

Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Canadian brands know this. If you want to appeal to Canadians, connecting your brand to the game has always been a safe bet. . For context, Tim Hortons’ brand DNA is hockey so their departure made headline news. Until a few days ago. .

Brand 148

Brand Branding Sports Crisis 148

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? Second, by putting your brand out there, whether as a business or a personal brand, it opens up tremendous opportunities.

Brand 256

Brand Branding Social Media Employee 256

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Proactive Report

OCTOBER 21, 2020

You can create websites, blogs, and social media accounts. Start with your own blog and social media profiles. A new blog or social profile will take time to attract the attention and trust of your audience. You can take bits out of a blog post and make them into Facebook and Instagram posts. With great content.

Leadership 162

Leadership Pitching Social Media YouTube 162

Onclusive

JANUARY 14, 2021

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! Communications is a highly strategic function that supports the growth of your entire organization by nurturing and enhancing how your brand is perceived internally and externally.

Communications 195

Communications Corporate Measurement Reputation 195

Buzzstream

DECEMBER 5, 2023

The spammy approach is not a true option– even though it can work – not only because it’s rapidly becoming less effective, but because you’ll heavily damage your brand. Table of Contents Why is Promoting My Products/Services/Content Important? Unfortunately, that’s just not true.

Infographics 62

Infographics Pitching Writing Blogging 62

Buzzstream

FEBRUARY 1, 2024

You then “warm” the prospect up over time until that prospect becomes a sale. With Google’s new email requirements to reduce spam starting Feb 2024, cold outreach may take a critical blow if you aren’t personalizing. With email outreach, you get out what you put in. Like in link building, quality beats quantity with email outreach.

Pitching 87

Pitching Infographics Survey Resources 87

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. Data backs it up. Tik Tok Let’s start with the obvious choice here.

Video 148

Video Brand Branding Instagram 148

Deirdre Breakenridge

APRIL 5, 2019

With book titles focused on the best ways to engage including, Decency Starts at the Top , by CEO and Chairman, Larry Weber of Racepoint Global and articles focusing on “ Workplace Compassion: A Trend Driven by the Changing Workforce ” your authenticity, integrity and empathy become front and center at every touchpoint.

Infographics 266

Infographics Communications Leadership Social Media 266

Doctor Spin

JANUARY 13, 2023

Influencer-started businesses are rising—by popular demand. In 2020, I argued that influencer-started businesses would emerge as real threats to traditional businesses. PR Case Study: MrBeast Burgers Later in 2020, the famous Youtuber MrBeast (Jimmy Donaldson) opened up MrBeast Burgers , a virtual restaurant. Was I wrong?

Leadership 52

Leadership Wikipedia Film Case Study 52

5W PR

JUNE 30, 2023

In the competitive world of children’s snacks, brands are constantly seeking innovative strategies to capture the attention and preference of young consumers. Licensing, the process of obtaining permission to use popular characters or properties on products, has emerged as a powerful tool for kids’ snack brands.

Brand 78

Brand Branding Consumer Television 78

PRSay

JULY 6, 2020

Many companies are opting to carry on with the work-from-home policies they started during this past March and April. To help PR practitioners get back to work, here are some ways to make employees feel at ease: • Reconfigure open work spaces. But not everyone has those options. Wear cloth face covers. Scrub digital files, too.

Employee 187

Employee Skype Meeting Nonprofit 187

Bianchi Biz Blog

JUNE 29, 2023

January will be here before you know it, so it’s time to start planning for CES 2024. Save your spot: CES exhibit space fills up fast. Strategy planning: Next up, start working on key messaging and defining your key objectives for CES 2024. Taking place Jan.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Sword and the Script

OCTOBER 3, 2023

This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts.

Analysis 142

Analysis Tools Software SMB 142

ImPRessions - Crenshaw Communications

JUNE 11, 2020

But in our business the role of the press release is up for debate. Releases work with branded content. It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts. Yet a press release can still offer benefits. Here’s why.

SEO 221

SEO Data B2B Writing 221

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78

Brand Branding Viral Apparel 78

Buzzstream

DECEMBER 5, 2023

Are you trying to build your brand? What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Are you trying to build links for search engine visibility?

Resources 103

Resources Analysis Infographics Examples 103

PR Fuel

SEPTEMBER 23, 2021

You can generate brand awareness, build recognition, and expand your reach online. Not sure how to grow your brand authority and reach using a press release? Not sure how to grow your brand authority and reach using a press release? Here are nine essential tips that can help you get started. Know Your Audience.

Brand 99

Brand Branding How To SEO 99

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm. TMI does PR.

Interviews 284

Interviews Radio Small Business Pitching 284

Mindful Marketing

OCTOBER 4, 2023

His propensity to continually wear sunglasses, even during interviews caused Colorado State football coach Jay Norvell to comment , “When I talk to grown-ups, I take my hat and my glasses off. That saying is easy to embrace in principle, but it can become harder to accept when senators and sports legends suggest otherwise.

Policies 98

Policies Sports Interviews Case Study 98

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. That’s how you end up with unwieldy business website URLs no one can hope to remember.

Travel 281

Travel Technology Conference LinkedIn 281

5W PR

FEBRUARY 23, 2022

Plenty of companies have already started leveraging TikTok as a marketing platform, and have plans to continue investing in it in the next year. All they have to do is open up the hamburger menu on the top right-hand corner of the company’s profile page on the app. Best Sharing Times. Those periods include six to nine p.m.,

Company 88

Company Analytics Privacy Consumer 88

5W PR

SEPTEMBER 13, 2022

Research has also shown that humor can be used to improve the relationship that a company has with its target audience, as most customers tend to prefer doing business with brands that are funny with their marketing and social media communication efforts.

Trends 78

Trends Pinterest Product Launch Instagram 78

Cision

MAY 26, 2017

In fact, 70% of millennials claim they would spend more money with brands that support causes they care about. As a result, social responsibility has become a priority for many brands across the board. Cause marketing starts with proper affiliation. Blog about it. This concept is called cause marketing.

Blogging 150

Blogging Community Retail Consumer 150

5W PR

JUNE 2, 2022

However, there are several different ways that they can create content that will reach their marketing goals on LinkedIn, and one of the best ones is by starting a business newsletter on the platform. It doesn’t take a lot of time to set up a business newsletter on the platform, and companies can share content whenever they see fit.

LinkedIn 88

LinkedIn Strategy Company Writing 88

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. As a magazine journalist, I received up to 300 emails per day. If you thought the subject line was your starting point, think again!

Pitching 164

Pitching Writing Digital PR How To 164

Shift Communications

JUNE 28, 2022

If your organization doesn’t have the track record and actions to back up your statement, there’s a good chance it might backfire. Does the best path to action start in the public conversation? We all want to do the right thing and support the causes that are important to us. Let actions speak louder than words. “Be What are the risks?

Employee 124

Employee Local Community Policies 124