Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. Supporting tactics could include targeted stories in key trade publications, influencer blog posts, conference sponsorships, customer education or awards events, and more. Test it with research.

Strategy 265

Strategy How To Resources Employee 265

Doctor Spin

FEBRUARY 15, 2024

Communications (with an ‑s) refers to the means used to transmit information. Refers to transmitting information and understanding from one entity to another. Refers to the systems, technologies, and methods for transmitting messages over distances. Please support my PR blog by sharing it with other communication professionals.

Communications 52

Communications eBook System Corporate 52

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption).

Enterprise 177

Enterprise Big Data Technology Analysis 177

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption).

Enterprise 156

Enterprise Big Data Technology Analysis 156

Communications Conversations

DECEMBER 8, 2014

In van den Beld’s defense, he’s referring to the opening up of the LinkedIn publishing platform and its effect on brands. It does give individuals the opportunity to post–which is big for those without blogs. P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Most Useful Offline Reference Source: The Heart of Yoga, by T.K.V. 2 Kathi Kruse. which is what all fiction books do, right?

Marketing 251

Marketing Resources Content Marketing Leadership 251

NewsWhip

AUGUST 12, 2021

In advance of his launch on July 11, Branson wrote blog posts for Virgin’s website and regularly posted to his own Facebook page. He does a lot of storytelling through his blog posts, including personal anecdotes of his childhood dreams and thoughtful photos of him and his space crew. First stop: Blue Origin.

Facebook 97

Facebook Travel Instagram Viral 97

The Hoffman Agency

NOVEMBER 20, 2020

Immediately knew, because (I’m convinced) it’s my heart song — and yes, that is a reference to the animated movie, Happy Feet. I love storytelling — shocker! The post HA Jamz Brings Out the Fangirls appeared first on "What's HAppening" Blog. No question. It is THE song for me. My go to, in every season.

Film 69

Film Energy YouTube Storytelling 69

5W PR

OCTOBER 3, 2018

Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. The post Get real: VR vs AR vs Mixed Reality in 2019 appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Virtual Reality (VR).

Technology 88

Technology Storytelling Consumer Brand 88

The Resolution Blog

OCTOBER 4, 2019

When you spend ages on the PR side saying we don’t need your money , it’s hard going back to say that you actually do ,” says Jerrid , referring to traditional PRs who prided themselves on gaining coverage with little budget. It’s one of the only practices that, for hundreds of years, has been solely about storytelling?—?and

Advertising 120

Advertising Advertising Measurement Storytelling 120

Cision

APRIL 7, 2015

Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. Which sites and influencers refer traffic to my site?

B2C 120

B2C Content Marketing B2B Mobile 120

Contently - Strategy

NOVEMBER 29, 2023

According to WordPress, users create 70 million blog posts per month through its platform. Topic pillars, often referred to as content pillars or pillar content, are fundamental themes or topics you build your content strategy around. Helping your brand stand out requires not just creativity but also strategic alignment.

How To 52

How To SEO Content Marketing Engineering 52

Ishmael's Corner

APRIL 21, 2015

What’s more, Google’s decision to communicate the dialing down of activities in China on its corporate blog gave street cred to owned media. To this point, there’s a journalistic-like quality to the Intel deliverable with the same storytelling techniques.

Company 60

Company Media Storytelling Interviews 60

Beyond PR

JUNE 9, 2016

As evident in his posts on the Building Shareholder Confidence blog , Bradley often uses humor to make the dry content more approachable. “I A selection of images from the Building Shareholder Confidence blog. Pop culture references need to be obvious and audience age-appropriate. I try to be engaging.”.

Creativity 40

Creativity B2B Guidelines Energy 40

Deirdre Breakenridge

MARCH 2, 2015

Storytelling is a powerful tool to share and exchange ideas. In that case, reach out to blogs and ask for product reviews. Give them a reference giveaway. A Guest Post By Natasha Clark, Founder of Lioness Magazine. One of the things I have always cherished about writing is the ability to convey a story or thought.

Enterprise 150

Enterprise Community Education Radio 150

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> Before getting started, we referred back to the Growth-Driven Design Methodology. And Why You Should Now. Website Rethink: Our 5-Step Approach.

Web 60

Web Internal International Storytelling 60

The Hoffman Agency

SEPTEMBER 1, 2020

Whether it was semiconductors or digital advertising, I was tasked with drafting social media captions, media pitches, blog posts, coverage reports and more for clients in these fields. By incorporating the occasional emoji into a media pitch, along with puns and pop culture references in social media captions, I humanized my content.

Pitching 36

Pitching Internal International Meeting 36

The Hoffman Agency

AUGUST 26, 2019

What improv teaches us about storytelling and teamwork. The magic of storytelling & reincorporation. That way you keep the audience engaged as they will recognise the reference. The same strategy works for storytelling in blogs or articles of any kind. In fact, quite a lot.

Creativity 44

Creativity Storytelling Fashion Training 44

ReimaginePR

SEPTEMBER 19, 2016

By defining a brand voice and sticking to it, no matter whether you’re on your blog, your social media channels, your offline engagements, etc., You’ll be able to easily identify them because they’re the brands that refer to themselves in third person and use overly formal language to communicate with their audience.

Brand 120

Brand Branding Exercises Social Media 120

MaccaPR

NOVEMBER 19, 2014

The brand’s exceptional storytelling is honest, inspiring and downright sobering. Secondly, the Always spot doesn’t just state the issue in its storytelling, it proposes an outcome, a movement for consumers to rally behind and make their own. But why does Always’ campaign work? were facing, but globally. The answer?

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Cision

APRIL 6, 2015

Podcasts are another means to deliver content, so the same process for planning and developing a blog post or paid content would be appropriate for a podcast. text (blog post / article). People can save time and read the content (or can reference back to parts of it without having to skim the audio). descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. You can cherry-pick studies from different sources, combine and cross-reference to yield an original piece of secondary research – and a story. The post Where Do You Find Data For PR Storytelling?

Storytelling 149

Storytelling Data Survey Financial 149

ReimaginePR

AUGUST 1, 2015

We have learned that inauthentic stories come from inauthentic storytellers. It stays with us and becomes a frame of reference and a part of our truths. And no, authenticity can’t be faked, though some try. Some get away with it for a little bit. But inauthenticity and a lack of humility tend to go together.

Storytelling 120

Storytelling Company Brand Branding 120

The Hoffman Agency

JUNE 4, 2019

A way to get around this is to alert them about informative thought leadership on the company’s blog. This allows the journalist to refer to the company as a resource of information when they need it. There are many layers of storytelling, but it is so much more than just writing content.

Media 34

Media Content Marketing Company Agency 34

Doctor Spin

MAY 30, 2023

Barnum likely referred to another psychological aspect of bad publicity (which isn’t often discussed in public relations or elsewhere). This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. This, of course, goes for attacks via publicity as well. However, P.T.

Publicity 52

Publicity eBook Ethics Resources 52

ReimaginePR

MARCH 8, 2016

Sam suggested writing a blog on the basics of Sending and Formatting Emails, and we thought this was a great idea because we get a lot of awesome emails from students and young emerging PR stars in the making asking if we’re hiring. Also that way that person can add in at any time!

Writing 120

Writing Privacy Blogging Consumer 120

ReimaginePR

MAY 30, 2015

And I receive them from organizations hoping for coverage in our blog. On a printed page or digital copy on a jump drive, it’s often better to have it at the top so journalists can refer back to it quickly. Build the rest as you can and be fearless in your storytelling and rigorous in your truthfulness.

Media 120

Media Television Video Print 120

Beyond PR

SEPTEMBER 8, 2016

Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. With today’s audiences expecting more from your brand storytelling, it’s essential you deliver. Take a second to slow down.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

The Hoffman Agency

SEPTEMBER 2, 2020

Reference work it’s done, or clients you’d love to work with. The post Making a Cover Letter Count appeared first on "What's HAppening" Blog. Adding a ‘what’s next for me’ displays an understanding of a career and how you want to develop.

Handbook 36

Handbook B2B Agency Energy 36

Waxing UnLyrical

DECEMBER 24, 2010

Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Oh, one other thing: my blog = my sandbox. Here are three.

Publicity 86

Publicity Creativity Measurement Twitter 86

Doctor Spin

DECEMBER 20, 2023

Source: Medical Reference Services Quarterly 5 Philbrick, J., & Cleveland, A. Medical Reference Services Quarterly, 34, 181 – … Continue reading Interesting, but where do you go from here? Think about it for a second: In this blog post, I’ve given you an overview of what’s been said elsewhere on this topic. link] 4 Evans, L.

Brand 52

Brand Branding eBook Resources 52

Ishmael's Corner

AUGUST 26, 2014

His frustration boiled over in the post he penned earlier this year, “ The Decay and Fall of Guest Blogging for SEO ” which begins: “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Yet, that’s not what he meant, and Google’s own approach to guest blogging bears this out.

Blogging 121

Blogging Analysis SEO Enterprise 121

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. Eric promptly visited Craig Pearce’s blog to register and download a copy of Public Relations 2011. But this blog post is all about my “organizational narrative” story, hence the reason I used my own photograph! Do you see the problem?

Construction 40

Construction Internal International SEO 40

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Cision

APRIL 23, 2015

” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. Content marketing’s top four tactics include social media, e-newsletters, articles on owned websites and blogs.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Sword and the Script

MARCH 3, 2020

For reference, here’s a list of PR technology companies I’m watching. the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. The company “never had any relationship with Jumpshot” and “there is no impact to Onclusive attribution metrics,” the company wrote in a blog post.

Pitching 78

Pitching Instagram Survey Data 78