PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. What can you pitch? PR FOR ANYONE.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

SEPTEMBER 1, 2022

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. So listen to what’s happening online and use that to pitch your stories. PR FOR ANYONE. Anyone can get publicity!

Pitching 130

Pitching Video YouTube Viral 130

Sword and the Script

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. An industry-focused blog, your own research reports, and contributing articles to trade publications are proven ways to do it. If you’ve done thought leadership well, you’ve set your sales team up for success.

B2B 105

B2B Study Company Leadership 105

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Pick one of these and start pitching the media today! There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. .: It’s almost October.

Pitching 130

Pitching Financial Small Business YouTube 130

Sword and the Script

JANUARY 2, 2024

Blogs were raging. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. In 2023, the 14 th year of publishing, I published 50 blog posts. Social media was blossoming.

Blogging 115

Blogging Software B2B Survey 115

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

OnePitch

AUGUST 3, 2022

Kicking us off for August on Pitches That Placed (PtP) is a case study that landed a placement in Modern Retail. Not only did the placement feature images and logos, but it also took extensive data from the official case study. Do you have a pitch that landed your client exceptional coverage that you want to highlight?

Retail 52

Retail Pitching How To Case Study 52

OnePitch

JANUARY 11, 2023

On this week’s Pitches That Placed, we’re highlighting a pitch that landed an exclusive in TechCrunch for a brand new report on early-to-late-stage startups. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Want more tips for pitching TechCrunch? Want more blogs like this?

Pitching 52

Pitching Report How To Analysis 52

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The findings or data from a white paper can also be pitched out to the media. That’s why podcasts should be on every media pitch list. The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews. Customer case studies sell benefits.

Case Study 390

Case Study B2B Study Interviews 390

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 108

Report Publicity Marketing Pitching 108

Ethical Voices

MARCH 9, 2023

Amiga: Ethics of AI Pitching – Thinking about the ethical use of generative AI in public relations and marketing has been consuming every spare minute of my day. Well today, Propel introduced Amiga, an AI tool to draft press releases and customize pitches. Check them out below! It will be looking at this further.

Ethics 77

Ethics Pitching Public Affairs Government 77

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

Pitching 138

Pitching Report Writing Energy 138

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Sometimes I write a complete blog post on a report – and other times it’s just a blub. PR Tech Sum No.

B2B 108

B2B Survey Pitching Software 108

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 90

Pitching Report Software Survey 90

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 195

Training Media Training Reputation Crisis Communications 195

Buzzstream

OCTOBER 29, 2019

As such, within this study we elected to take a data-driven approach, focusing on five verticals: Tech, Travel, Health, Entertainment, and Personal Finance. How to tailor your pitches. Whether there is really a “best” day to pitch. Get The Study Now. The vernacular journalists are using. The publications to prioritize.

Data 69

Data Blogging Travel Study 69

Buzzstream

JULY 7, 2021

As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. As you are vetting the sites that you want to reach out to, consider whether it makes sense to pitch your new page. Strategy #6 Pitching as a Resource. The Strategy.

Case Study 113

Case Study Study Strategy Leadership 113

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. It generates confidence, builds momentum, and drives enthusiasm on all sides.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. In advance of this meeting, study the landscape, key competitors, the plan or proposal (if it exists), and key assets for the client. It generates confidence, builds momentum, and drives enthusiasm on all sides.

How To 203

How To Case Study Meeting Pitching 203

Sword and the Script

JANUARY 9, 2024

For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. Content picks Pitch results.

Brand 151

Brand Branding Reddit Pitching 151

ImPRessions - Crenshaw Communications

JULY 14, 2021

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Generate case study content. Most winning award entries require a client case study that includes quantifiable success metrics. Success breeds success.

B2B 334

B2B Company Case Study Conference 334

Deirdre Breakenridge

JUNE 8, 2016

Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. What’s your social media elevator pitch? A follow up blog post by PR 2.0

Social Media 150

Social Media Pitching How To Media 150

Bianchi Biz Blog

FEBRUARY 29, 2024

In this blog – the first of two parts – we’ll share these findings and what implications they have for PR practitioners as we strive to secure earned media hits for our clients. Whereas national media outlets tend to have a larger bandwidth to take on pitched topics.” Instead, they’ll focus on crime and breaking news.”

Report 103

Report Automotive Media Local 103

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

And there are certain B2B tech sectors, like cybersecurity, where reactive media pitching is often a large and important program component. ” Reactive media pitching should not be the centerpiece of a good PR program; however, it can help capitalize on opportunities that generate tangible results and positive buzz.

Trends 293

Trends Pitching Agency B2B 293

PR for Anyone

OCTOBER 14, 2021

Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Tell people in your newsletter, tell people on, you know, you can do a blog post about it. And there are studies that show that people with media logos actually can charge more money.

Tools 130

Tools How To Publicity Interviews 130

Sword and the Script

MAY 16, 2020

These three studies polled 3,000 journalists and their answers all center on relevance. I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. 2) Volume of PR pitches received. 3) Best medium for PR pitches.

Survey 171

Survey Media Relations Pitching Media 171

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Media Monitoring & Analysis. Executive Thought Leadership. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR for Anyone

NOVEMBER 3, 2021

This is what you use to attract and pitch the media. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). 2) Niche what you do and pitch around that. People upsizing?

Real Estate 130

Real Estate Publicity Television Local 130

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

So, even if you assume fully half of the professional PR population isn’t engaged in active media pitching, it’s a large number and an unhealthy ratio. An interesting study seems to confirm that high-value content like op-ed pieces in reputable publications are indeed persuasive. Thought leadership content is persuasive.

SEO 227

SEO Agency Reputation Policies 227

Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. Always link to the professional page of the person you’re pitching (or your own personal page if you’re pitching yourself).

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Buzzstream

FEBRUARY 2, 2024

If you set out to build relevant links , for instance, there should be a clear connection between your pitch and your target. For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. Call out specific stats the journalist should know if you pitch a survey or data piece.

Pitching 62

Pitching Mobile Examples Study 62

Burrelles Fresh Ideas

MARCH 5, 2024

However, media pitching and media relations to secure earned media still dominate the industry. Product reviews on platforms like YouTube, social media platforms, or blogs. Too Much Competition: Respondents highlighted that there’s too much competition from other stories, making it challenging for their pitches to stand out.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

NOVEMBER 11, 2017

Of course, it does, and there’s been a number of studies that show this over the years. One of the earliest I recall is a PRWeb study of press releases in 2010 that found multimedia, including images and video, improved time on page by almost 30 seconds. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success.

Study 65

Study Marketing B2B Apparel 65

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. Elevator Pitch or Twitter Pitch?

Pitching 88

Pitching Twitter Social Media Agency 88

Stephen Waddington

JANUARY 9, 2022

Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting and measurement. Please check out the sessions we’ve planned and if you’re interested submit a pitch for a speaking slot.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Barokas

NOVEMBER 8, 2017

Step 3: Pitch, pitch and pitch some more. The post CanPay Case Study: Making the Most of a Speaking Situation appeared first on Barokas Public Relations. Once we had a healthy list of names, we hit the appropriate channels—email, phone and occasionally, social media. Not bad for a 24-hour trip!

Case Study 74

Case Study Study Conference Banking 74