MaccaPR

AUGUST 10, 2020

We’re seeing shifts to more webinars of course, but also more video streaming, podcasting, virtual and digital events, and live or prerecorded broadcasts via social channels. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. I applaud all that.

B2B 71

B2B Interviews Crisis Trade Shows 71

5W PR

FEBRUARY 19, 2024

Companies can create informative content in the form of blog posts, webinars, and social media discussions in an effort to share valuable knowledge from credible experts. Feature testimonials, video interviews, or user-generated content to showcase real experiences.

Consumer 78

Consumer Industry Brand Branding 78

Karen Freberg

DECEMBER 13, 2017

Whether it is for conference presentations or webinars, or even meeting over a cup of coffee. I had the chance to do a webinar on social media, particularly focusing on future trends to note in 2018 and how educators can become their own micro-influencer. I love talking about social media in all formats and situations.

Education 40

Education Social Media Trends Media 40

Flack's Revenge

MARCH 8, 2018

That all changed last week, when I checked out a webinar hosted by their head of blogging and communications, Gabriele Boland, and Benedict Nicholson, editorial direcor (by the way, the Newswhip blog is a great resource, Gabriele and her team do a fantastic job – it regularly shares interesting trends and data about media, content and social).

Data 159

Data Media Software Viral 159

PRSay

SEPTEMBER 1, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. . In support of this view, Meng et al. Pursue the APR. Pursue the APR.

Ethics 145

Ethics Public Affairs Journalism Leadership 145

Sword and the Script

JUNE 15, 2021

They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. Social media is shallow and lacks depth and while analytics are useful and important – successful writers obsess over analytics – it doesn’t provide the context that an interview does.

Survey 117

Survey B2B Marketing Interviews 117

PRSay

SEPTEMBER 25, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month. Through a media contact, we scheduled an exclusive interview opportunity for the car manufacturer’s chairman. This year’s theme is “Doing the Right Thing.”

Ethics 158

Ethics Banking Pitching Analysis 158

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews.

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

FEBRUARY 7, 2017

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Answer: 1,000 words.

B2B 60

B2B Blogging Data Survey 60

Rock the Status Quo

NOVEMBER 12, 2014

Are there trade publications, e-zines and blogs related to those industries with short publication cycles for their online platforms? Pitch some fast blog post ideas related to their audience and their needs. Land them a speaking gig, webinar or podcast opportunity. Google is your BFF for this. Do they have marketing collateral?

Real Estate 195

Real Estate Pitching B2C Fashion 195

Melissa Agnes

AUGUST 1, 2014

So here you have it, this week’s #crisisroundup: From The Crisis Intelligence Blog. Free Webinar: Crisis Management in the 21st Century – Are You Ready? Treat Every Meeting Like a First Interview. There are two parts to this excellent blog post by Deirdre Breakenridge. Managing Crises with Visual Content.

Crisis Management 214

Crisis Management Crisis Crisis Communications Privacy 214

Cision

SEPTEMBER 1, 2015

Join his free webinar on Sept. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Oftentimes, they encounter such objections during media interviews, panel discussions and contentious client meetings. They forget to sell the positives.

Media Training 120

Media Training Media Training Small Business 120

Cision

JULY 29, 2015

Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , recently sat down with us to answer a few questions on how to build a podcasting strategy and give us a glimpse at what she’ll cover at her Cision webinar. Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)?

Interviews 120

Interviews Comparison Video Exercises 120

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 138

Instagram Technology Resources Employee 138

5W PR

DECEMBER 24, 2020

Top among these channels are webinars, highly engaging social media, and well-publicized interviews on online publications. Whether it’s a new blog post, a revamped service page, or an “About Us” page, a brand’s next steps should be to build their credibility and influence, leading to high-quality links to a brand’s webpages.

Digital PR 88

Digital PR Brand Branding Engineering 88

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Communication is no easy job to handle.

Communications 210

Communications Measurement Tools Enterprise 210

PR Fuel

JULY 16, 2017

You know them best and could determine whether they might be more interested in a how-to guide, a podcast, or a webinar. Webinars —Webinars are great for breaking down a complex subject and exploring it in depth. Webinars —Webinars are great for breaking down a complex subject and exploring it in depth.

eBook 66

eBook Video YouTube SEO 66

Sword and the Script

OCTOBER 22, 2019

Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. In essence, you provide the copy and they send to their subscribers.

Marketing 65

Marketing Survey Study B2B 65

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia.

Blogging 86

Blogging Writing Facebook Twitter 86

wiredPRworks

JANUARY 13, 2022

Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now. Thanks so much to Scott for this interview about how to crush sales quotas in 2022. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. What does it take to really crush sales quotas in 2022?

Strategy 52

Strategy Training Insurance Insurance 52

Sword and the Script

NOVEMBER 22, 2022

Webinar attendees.”. Maybe I could convince that client to allow me to interview customers from all the deals they closed over the last four years and find out. ” Years ago, when you registered for a webinar or downloaded a white paper the form used to ask one this question: How’d you hear about us? Membership gains.”. “I

Measurement 85

Measurement Survey Web Software 85

ImPRessions - Crenshaw Communications

APRIL 24, 2018

This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers. Business partners. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

Cision

SEPTEMBER 16, 2015

Want to coach your executives to better interviews? Click here for Brad Phillips’ free on-demand webinar! Press releases can be a great tool, combined with social media, email, blogging and other digital marketing endeavors, and can even be enhanced by those other tools. This is a good thing!

SEO 120

SEO Web Writing Tools 120

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. Various touchpoints contribute to a deal or sale, such as blog posts, webinars, and events.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

PRSay

FEBRUARY 5, 2018

Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees. When interviewing executives, listen for phrases, word and sentence lengths, and unusual terms they favor.

Communications 149

Communications Employee Leadership Writing 149

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Each teaching opportunity is also a chance to promote your skills on social media or perhaps a blog post or newsletter item. Stay educated.

Writing 149

Writing Education Pinterest Creativity 149

Cision

DECEMBER 3, 2015

At her upcoming Cision webinar, “ From A to Z: Blogging and Content for PR ,” she’ll go into more detail on the topic and share her top tips for building a content strategy that will boost your brand and drive results. I remember when I started blogging, I could write about anything and it would get attention. A: Earned media!

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

The Proactive Report

MAY 4, 2015

500 social media use in an SNCR webinar today. 500 and then random interviews with executive at companies on the list to get more in-depth data. She’s been studying this for five years now and she shared the 2014 stats for Inc. What kind of companies are on the Inc. Small Businesses Succeeding on Social Media.

Social Media 100

Social Media Company Media Study 100

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Blogging is a strange beast.

Blogging 90

Blogging Facebook Twitter Writing 90

Cision

NOVEMBER 11, 2015

Sign up for Ian Greenleigh’s webinar! When people think of PR and media coverage, they think of newspapers and magazines, but blogs are another fantastic place to introduce more people to your brand. That way, when you’re ready to pitch, they have an inkling of who you are. Don’t Overlook Bloggers. It ain’t gonna happen.

Pitching 120

Pitching Newspapers Writing Local 120

David PR Group

FEBRUARY 22, 2019

For many, it starts with publishing, but it can be almost any type of publishing: writing a blog, submitting articles to trade publications, producing short videos, etc. The tactics can feed off each other and lead to larger projects like webinars, media interviews or hosting a podcast.

Wikipedia 56

Wikipedia Leadership Interviews Reputation 56

Deirdre Breakenridge

MARCH 25, 2015

But, what really impresses me is when someone understands my mission for my blog or my podcast show; if they truly understand the pain points of my audience and what they’re interested in, then this really gets my attention. Then, I may see them subscribe to my blog and interact as a member of my community. Be flexible in your pitch.

Pitching 150

Pitching Radio Newspapers Print 150

Buzzstream

AUGUST 12, 2020

For example, if you were interested in guest posting on the BuzzStream blog but were having a hard time confirming you’ve found the right person, go to LinkedIn, type in BuzzStream, and click on the employees. To double confirm, check the blog itself to see if the person you found has any presence there. . Get your email opened. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Waxing UnLyrical

JANUARY 18, 2011

What this does is let you select a certain number of blogs from your blogroll, and only that number of blogs will be displayed. I love how, when you click on an image, it starts the slideshow right on your blog! Don’t forget I started out this post with my initial list of five ways for you to spice up your blogging.

Blogging 81

Blogging Facebook Twitter Measurement 81

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. Watch useful webinars. Or just reply to this message if you are a subscriber and receiving blog posts by email. When you receive a reporter’s inquiry, respond as soon as possible. Do your industry reading. Listen to industry podcasts. Attend conferences.

Journalism 127

Journalism Media Relations Report Media 127