Blogging Interviews Measurement Webinar 
Sword and the Script
NOVEMBER 22, 2022
About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. Webinar attendees.”.
Presspage
JUNE 23, 2021
From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Metrics: New contacts added (measured monthly).
Sword and the Script
OCTOBER 25, 2016
The registration form for gated content , such as quite papers or webinars , are great examples. 5 Categories of PR Metrics Pros Should Measure. Any time marketing or PR interviews a customer for content. Does your agency know how to measure results? And don’t miss a post: subscribe to this blog by email here.
Sword and the Script
APRIL 12, 2022
In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.
Contently - Strategy
APRIL 28, 2022
Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. Various touchpoints contribute to a deal or sale, such as blog posts, webinars, and events.
Sword and the Script
JUNE 15, 2021
They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. Social media is shallow and lacks depth and while analytics are useful and important – successful writers obsess over analytics – it doesn’t provide the context that an interview does.
Flack's Revenge
MARCH 8, 2018
That all changed last week, when I checked out a webinar hosted by their head of blogging and communications, Gabriele Boland, and Benedict Nicholson, editorial direcor (by the way, the Newswhip blog is a great resource, Gabriele and her team do a fantastic job – it regularly shares interesting trends and data about media, content and social).
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