The Hoffman Agency

NOVEMBER 2, 2021

By Claire English, Intern. After three months as an intern at The Hoffman Agency, my answer has changed quite a bit. As an intern at Hoffman, you’re provided with hands-on experience and client-facing work. One of my greatest learning moments surfaced when I developed an organizational system tailored for me to succeed.

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Internal International Agency Crisis Communications 36

Onclusive

APRIL 27, 2020

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Typically, monthly reports serve internal communications measurement and analytics purposes, while quarterly and annual reports are presented to or shared with executives and board members.

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Data-Driven PR Measurement Data Report 286

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. Free yourself from your media snobbery, and you will be rewarded.

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Marketing How To Measurement Advertising 195

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. What are their international and global capabilities?

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Measurement How To Analysis Data 195

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. It means that systems are failing. It’s an “indictment of an entire system of accountability.” It’s a red flag.

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Corporate Reputation Policies Employee 272

PRSay

JUNE 18, 2020

For centuries, systemic and structural racism in the United States constrained and prevented opportunities for Black Americans and other communities of color to live long, healthier and prosperous lives. This alignment will strengthen your communications and boost credibility with your external and internal audiences.

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How To System Internal International 166

PRSay

SEPTEMBER 16, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. In the plan, the Department of Veterans Affairs (VA) opted to implement a system where VA facilities operate as two separate “zones” (Standard and COVID-19) for inpatient care.

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Ethics Public Affairs Crisis Management Training 203

Sword and the Script

JANUARY 9, 2024

A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. Propel tallied up data from pitches sent through their system and revealed some interesting findings. Staffbase has started a podcast dedicated to internal comms. Sober AI edits.

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Brand Branding Reddit Pitching 149

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas. Part 2: The Kennedy. In Media Res.

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Onclusive

JANUARY 6, 2020

Second, install control systems, also known as media monitoring systems, that keep you informed about the media environment and what messages are working. The goal of these systems is to convert the messy world of media, mindshare and ideas into metrics and measures that executives understand.

Advertising 195

Advertising Advertising Marketing How To 195

Buzzstream

OCTOBER 21, 2021

Being in the forefront of all conversations with clients, I quickly realized that simply writing down notes, searching for conversations buried in emails and chasing people for deliverables would be risky if I didn’t have a more structured system. Research if a system has been implemented before. So talk benefits, not features.

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Software How To SEO System 152

Onclusive

SEPTEMBER 27, 2017

Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy. Check out how Boingo CEO Dave Hagan quickly addressed an email campaign error on the Boingo blog with an apology, diffusing the situation before it became a crisis. Create a Hub.

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Crisis Communications Crisis Communications Employee 325

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Planning and time management are very important in PR, so any system to help stay on track and on schedule is useful.

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How To Social Media Product Launch Construction 259

Sword and the Script

MAY 2, 2023

This allows PR pros to publish media mentions identified by Muck Rack’s monitoring system to a company Slack channel automatically. Prowly published a list of 10 Must-Read PR Blogs To Follow In 2023. The list includes this blog – thanks, folks! PR tech mentions Muck Rack announced an integration with Slack.

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Pitching Study Technology Report 124

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. It means that systems are failing. It’s an “indictment of an entire system of accountability.” But the most far-reaching recent example is that of Susan Fowler.

Corporate 156

Corporate Reputation Policies Employee 156

5W PR

OCTOBER 11, 2023

Lastly, Host Defense’s Mycobotanicals Immune Powder combines mushrooms and herbs like astragalus, goji, schizandra, and acerola cherry to boost the immune system. Fun and innovative food for the youngest Globowl showcased organic purees with international flavors at the Natural Products Expo East.

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Trends Consumer Retail System 78

Presspage

JULY 25, 2023

Presspage's new CRM is a comprehensive contact relationship management system that streamlines the management, targeting, and engagement of your press and investor relations. Utilize our fine-grained filtering system to refine your audience selection, avoiding a scattergun approach and increasing your chances of success.

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Media System Analytics Privacy 78

Communications Conversations

OCTOBER 7, 2014

They ran their systems on Lotus Notes. For those of you born after 1985, Lotus Notes is an operating system that runs all sorts of programs internally for big organizations, including email. And it’s systems like Lotus Notes that are killing employees. It’s actually surprisingly easy to use, and simple.

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Employee Corporate Communications System 157

Sword and the Script

OCTOBER 25, 2022

I have colleagues who also layer on Trello and other content management systems as well. considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. More internal comms. Higher demand for internal coms due to max telework schedules.”.

Communications 122

Communications Crisis Internal International 122

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 210

Communications Measurement Tools Enterprise 210

PR in High Definition

OCTOBER 28, 2021

The company blamed an internal technical issue , that on top of affecting the functioning of Facebook’s platforms, resulted in issues with internal employees’ work passes and email. One thing almost nobody missed was that Facebook, WhatsApp and Instagram experienced an outage that lasted almost six hours.

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System Social Media Policies Google 62

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

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Interviews Publicity Technology Social Media 99

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Did you know?

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Company Tools Technology Software 150

Katie Paine's Measurement Blog

MARCH 9, 2023

Unless you pay for a professional account which will differentiate between URLs, it will also tell you that a story in an obscure food blog a www. A good vendor will have systems in place to screen for duplicates, spam, and inappropriate content (wedding announcements, incorrect names or references, police blotters.

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Measurement How To System Comparison 52

Deirdre Breakenridge

FEBRUARY 13, 2015

Dana Lewis created and moderates #hcsm, the international healthcare & social media community on Twitter that meets Sunday nights at 8pm CT. For her day job, she leads a team of digital content strategists for Providence Health & Services, the third largest not-for-profit health system in the U.S.

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Healthcare Community Twitter Communications 150

Landis PR

DECEMBER 12, 2022

Note: This is a reposted blog by our Public Relations Global Network Party, Mark Paterson – Currie. For the original blog, please visit here. The press will look beyond initiatives and internal communications. Photo courtesy of Pexels. The move will set them up as individuals or companies for success.

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Financial Government Storytelling System 52

The Hoffman Agency

OCTOBER 4, 2022

By Sarah Rodden, Intern. I think the saying, “time flies when you’re having fun,” truly encapsulates my time interning for The Hoffman Agency. I can’t believe how quickly the past three months have flown by and that I’m already sitting down to write my final blog. My favorite part of this experience has been the people.

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Internal International Policies Resources 36

Buchanan PR

FEBRUARY 14, 2024

In this blog post, we will explore strategies for effective crisis communication in healthcare settings. It should outline how information is cascaded and approved through the organization, and through which channels internal and external communications will be deployed. Currently dealing with a reputational issue?

Healthcare 63

Healthcare Crisis Communications Crisis Communications 63

ImPRessions - Crenshaw Communications

MARCH 6, 2017

This comes after Susan Fowler, who spent an eventful year as an Uber engineer, wrote a blog post detailing a culture of relentless sexual harassment, gender bias, and cutthroat competition at the company. Institutionalized whistleblowing is typically about a serious and systemic problem. Look at the White House.

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Reputation How To Employee Financial 159

Sword and the Script

APRIL 7, 2020

In pursuing the vendor news and blogs, I noted a lot of them have made Coronavirus or COVID-19 related announcements (the keyword choice is interesting since the virus causes the illness ). PRgloo is offering to build a free microsite for members of the National Health Service (in the UK) or emergency series, the company said a blog post.

Technology 118

Technology System Tools Government 118

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. Takeaway: If you want to see a good example of data in PR, take a look at Kastle Systems. What do they find credible?

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Journalism Media Relations Report Media 127

Solo PR Pro

AUGUST 7, 2018

The post was originally published on International Association of Business Communicators (IABC). Because there is no unified system of time management, I thought I’d give you nine tips from my own experience. For example, I started my blog during a slow period in my business. Spoiler alert: It did not work. community building.

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System Case Study LinkedIn Community 143

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. The other unexpected surprise along the way was being asked to guest blog.

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Interviews Ethics Government Internal 105

wiredPRworks

APRIL 6, 2022

Gregorek AV Consulting, Ted Gregorek delivers a mastery of A/V system flow schematics design and interpretation to every sound experience. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. About Ted Gregorek. As the CEO of T.

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How To Engineering System Insurance 52

Stern + Associates

FEBRUARY 1, 2024

When we think about robotics, how do we give people in their own communities the choice to figure out what the values are of their robotic systems, what it should do, what it should not do? has one perspective versus Japan, versus Europe, versus Africa.

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Technology Policies Government Community 111

Marketwired

MARCH 8, 2016

This is post 4 of our 5-part #CreativePR blog series. Blogs, feeds, and podcasts are endless sources for triggering ideas, but at the end of the day, the concepts that we know will work for our clients and bring the results we want are often born in the brainstorm that takes place within our own team. Prep your team for success .

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Internal International Exercises Tools 100

Waxing UnLyrical

MARCH 8, 2012

I experienced it again last night when I participated in #TGChat (many thanks to Janet Fouts for bringing in my client Victoria Marzilli of Oxfam America to help spread the word about their International Women’s Day campaign ). In addition to being International Women’s Day, today is also the Hindu festival of Holi.

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