Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Onclusive

MARCH 31, 2021

Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media. No brand is immune.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Onclusive

MARCH 2, 2021

Culture also includes the organization’s vision, systems, symbols, language, assumptions, environment, and location. We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario. to be continued in Part 2).

Data 312

Data Communications Data-Driven PR Analytics 312

Onclusive

SEPTEMBER 27, 2017

Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy. Notifications from monitoring and measurement tools can help you with 24/7 coverage. After a crisis and once you have established takeaways, adjust your protocols and measurements for the future.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Sword and the Script

JANUARY 9, 2024

A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. PR measurement evangelist Mark Weiner passed in December. Propel tallied up data from pitches sent through their system and revealed some interesting findings. In remembrance.

Brand 151

Brand Branding Reddit Pitching 151

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 210

Communications Measurement Tools Enterprise 210

Onclusive

JANUARY 6, 2020

Second, install control systems, also known as media monitoring systems, that keep you informed about the media environment and what messages are working. The goal of these systems is to convert the messy world of media, mindshare and ideas into metrics and measures that executives understand.

Advertising 195

Advertising Advertising Marketing How To 195

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Measure performance daily. In PR , a content calendar is a key part of any public relations plan.

How To 259

How To Social Media Product Launch Construction 259

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either. Where does it end?

Survey 140

Survey Measurement System Education 140

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations measured?

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

OCTOBER 25, 2022

I have colleagues who also layer on Trello and other content management systems as well. considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. More internal comms. Higher demand for internal coms due to max telework schedules.”.

Communications 124

Communications Crisis Internal International 124

PR 20/20

JANUARY 23, 2023

GA4 is a free analytics platform that allows users to measure both website and app metrics. Unlike Universal Analytics (the generation of Google Analytics prior to the launch of GA4), GA4 can measure both website and app performance in one place. GA4 users can still create filters for internal traffic at the property level.

Analytics 67

Analytics Google Mobile Data 67

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. Think of your monitoring and measurement tools as your early warning system.

Crisis 191

Crisis Data Software Privacy 191

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Data security at the user level Internal vulnerabilities can also be exploited by hackers, cybercriminals can misuse privileges to access the core files of an application.

Software 135

Software Enterprise Data Internal 135

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

Deirdre Breakenridge

SEPTEMBER 3, 2014

When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. I discovered.

Communications 383

Communications Tools Google Resources 383

PR in High Definition

OCTOBER 28, 2021

The company blamed an internal technical issue , that on top of affecting the functioning of Facebook’s platforms, resulted in issues with internal employees’ work passes and email. Facebook introduced new measures which attempt to push teens away from harmful content. That’s all for our October roundup.

System 62

System Social Media Policies Google 62

Cision

JULY 8, 2015

To help financial institutions tap into consumers’ input and reactions about EMV technology, Cision aggregated tens of thousands of English-language social media posts from key forums, blogs and social networks between November 2014 and May 2015. catches up with international card payment security measures, many U.S. As the U.S.

Retail 120

Retail Travel Mobile Technology 120

Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) With four great guests on hand, we began to chat about measuring content. Has to be purposeful.

Measurement 40

Measurement Journalism Video Community 40

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. However, that doesn’t mean it’s impossible.

Communications 78

Communications Measurement Tools Enterprise 78

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Measure your results.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. This includes blogs, discussions and other formats. It also allows you to search back in time for “years” where other monitoring systems place limits on how far back in time you can search.

Software 117

Software Tools Publicity System 117

Sword and the Script

APRIL 7, 2020

In pursuing the vendor news and blogs, I noted a lot of them have made Coronavirus or COVID-19 related announcements (the keyword choice is interesting since the virus causes the illness ). PRgloo is offering to build a free microsite for members of the National Health Service (in the UK) or emergency series, the company said a blog post.

Technology 120

Technology System Tools Government 120

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Data security at the user level Internal vulnerabilities can also be exploited by hackers, cybercriminals can misuse privileges to access the core files of an application.

Software 78

Software Enterprise Data Internal 78

PR 20/20

NOVEMBER 29, 2022

Every marketing plan should start with an honest internal marketing assessment. Internal brand surveys. If your expectations exceed your internal capabilities and capacity, then this also is the ideal time to evaluate outsourcing options. High performers differentiate by doing, not planning. Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52

Presspage

MARCH 10, 2021

At that point, Miami International airport (third busiest in the US for international passengers) was preoccupied providing travelers, affected families, employees, and partners with information about disrupted operations, including multiple canceled flights. This video is not from Miami International Airport.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Presspage

MARCH 10, 2021

At that point, Miami International airport (third busiest in the US for international passengers) was preoccupied providing travelers, affected families, employees, and partners with information about disrupted operations, including multiple canceled flights. This video is not from Miami International Airport.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52

Practical Law Construction

NOVEMBER 2, 2022

This blog takes a closer look at the Report. Professionals are beginning to embrace digital technologies to complete sustainability-related analysis for their projects to assess energy needs and costs but not to reduce embodied carbon or measure impact on biodiversity. Key Findings. Decarbonisation toolkit.

Report 52

Report Construction Energy Real Estate 52

Mindful Marketing

JUNE 27, 2020

Just as these injustices were not casually implemented, measures to undo them also must be comprehensive. It will take hard, long-term work and commitment in order to combat deep-seated and systemic racism. ” ​ Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix and Mindful Meter.

Real Estate 111

Real Estate Community Employee Education 111

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict.

Google 119

Google Data Government Social Media 119

Critical Mention

OCTOBER 21, 2018

Google’s algorithm-driven ranking system uses search terms as contextual signals to show results. Include a mix of internal, external links and social sharing buttons at the bottom of the blog. Click through rate is the best way to measure how your content is resonating with your audience more than any other measurement.

SEO 74

SEO Strategy Engineering Local 74

Bianchi Biz Blog

MARCH 18, 2021

This post originally appeared on the Public Relations Global Network (PRGN) blog. One of the reasons why first-time reporters build walls of text with fluffy words is because the data for measuring progress is difficult to obtain. It requires robust systems and reliable sources. It’s a mistake to think it will be easy to get.

Report 80

Report Company Data System 80

Presspage

MAY 19, 2020

You can use a voting/points system to prioritize a list of improvements and think about it as continuous improvement. You wouldn’t measure the success of a webinar the same way you would for a breakfast session. Related: The Essentials of PR measurement. Get the right tools. Tools are there to make our jobs easier.

Measurement 78

Measurement Tools Policies Software 78

Presspage

MAY 19, 2020

You can use a voting/points system to prioritize a list of improvements and think about it as continuous improvement. You wouldn’t measure the success of a webinar the same way you would for a breakfast session. Related: The Essentials of PR measurement. Get the right tools. Tools are there to make our jobs easier.

Measurement 78

Measurement Tools Policies Software 78

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Take advantage of the LinkedIn blogging platform – called long-form posts. How can you measure success of the long-form posts?

Corporate 100

Corporate Leadership Brand Branding 100

Buzzstream

MARCH 13, 2024

In contrast, traditional PR has broader metrics to measure public perception and sentiment. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage. Internal Datasets. So, with so many potential benefits, how is success measured?

Digital PR 71

Digital PR Construction Case Study SEO 71