Stern + Associates

FEBRUARY 1, 2024

One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.

Technology 112

Technology Policies Government Community 112

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. A blogger from some tech company’s blog will always be included. Employee engagement.

Brand 151

Brand Branding Reddit Pitching 151

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. It’s a red flag.

Corporate 272

Corporate Reputation Policies Employee 272

Sword and the Script

MAY 2, 2023

This allows PR pros to publish media mentions identified by Muck Rack’s monitoring system to a company Slack channel automatically. Prowly published a list of 10 Must-Read PR Blogs To Follow In 2023. The list includes this blog – thanks, folks! PR tech mentions Muck Rack announced an integration with Slack.

Pitching 126

Pitching Study Technology Report 126

The Hoffman Agency

NOVEMBER 2, 2021

By Claire English, Intern. After three months as an intern at The Hoffman Agency, my answer has changed quite a bit. As an intern at Hoffman, you’re provided with hands-on experience and client-facing work. One of my greatest learning moments surfaced when I developed an organizational system tailored for me to succeed.

Internal 36

Internal International Agency Crisis Communications 36

PRSay

SEPTEMBER 16, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. In the plan, the Department of Veterans Affairs (VA) opted to implement a system where VA facilities operate as two separate “zones” (Standard and COVID-19) for inpatient care.

Ethics 202

Ethics Public Affairs Crisis Management Training 202

Onclusive

SEPTEMBER 27, 2017

In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet. Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is technology being used in public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas. Part 2: The Kennedy. In Media Res.

Blogging 60

Blogging Enterprise System Media 60

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. There are several reasons why one business would acquire another. Did you know?

Company 151

Company Tools Technology Software 151

Sword and the Script

OCTOBER 25, 2022

I have colleagues who also layer on Trello and other content management systems as well. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. considering international relations, have caused Communications professionals to be evermore careful with comms content. “A

Communications 124

Communications Crisis Internal International 124

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. It means that systems are failing.

Corporate 156

Corporate Reputation Policies Employee 156

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company uses AI to power its media monitoring technology. Both Falcon.io

Technology 120

Technology System Tools Government 120

Deirdre Breakenridge

SEPTEMBER 3, 2014

When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. I discovered.

Communications 383

Communications Tools Google Resources 383

Cision

JULY 8, 2015

In an effort to curb large-scale data breaches and incidences of credit card fraud, card issuers in the United States continue to roll out new EMV (Europay, MasterCard and Visa) chip-card technology. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S.

Retail 120

Retail Travel Mobile Technology 120

Onclusive

MAY 31, 2018

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. Utilizing data and AI technologies to assess the situation can provide insights into how to respond and allow CEOs to make data-driven decisions.

Crisis 191

Crisis Data Software Privacy 191

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size. Communication is no easy job to handle.

Communications 210

Communications Measurement Tools Enterprise 210

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 117

Software Tools Publicity System 117

Sword and the Script

JULY 14, 2020

If you don’t have a system for measurement , create one that captures effort, engagement and outcomes. If you have such a system already, continuously seek to improve it. Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. So, what can you do?

Survey 140

Survey Measurement System Education 140

PR 20/20

NOVEMBER 29, 2022

The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Every marketing plan should start with an honest internal marketing assessment. Internal brand surveys. Evaluate (Steps 1 – 2).

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

MAY 3, 2022

That’s the first story in this month’s roundup of PR technology news. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Have an interesting announcement from a PR technology vendor? However, there are a few research firms that try.

Software 101

Software Study Pitching Analysis 101

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

ImPRessions - Crenshaw Communications

MARCH 6, 2017

This comes after Susan Fowler, who spent an eventful year as an Uber engineer, wrote a blog post detailing a culture of relentless sexual harassment, gender bias, and cutthroat competition at the company. Institutionalized whistleblowing is typically about a serious and systemic problem. Look at the White House.

Reputation 159

Reputation How To Employee Financial 159

Barokas

JANUARY 19, 2018

I’m excited to announce we’ve partnered with SEEVA , a kickass father-daughter duo developing visibility systems for vehicle mobility. We’ll be managing their social media, internal communications, media relations and content development programming as they scale their dually-headquartered team in both Seattle and Detroit.

Automotive 109

Automotive Mobile Transportation Enterprise 109

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. They’ll demand more uniformity in return on investment criteria across all departments.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). Learn more: press release , blog post.

Industry 87

Industry Media Technology Employee 87

PR in High Definition

OCTOBER 28, 2021

The company blamed an internal technical issue , that on top of affecting the functioning of Facebook’s platforms, resulted in issues with internal employees’ work passes and email. One thing almost nobody missed was that Facebook, WhatsApp and Instagram experienced an outage that lasted almost six hours.

System 62

System Social Media Policies Google 62

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. The idea is to let communicators know ahead of time those items the system thinks will get a lot of attention. Let’s just hope 2020 ends on December 31 st. Try our services.

Software 178

Software SEO Company Tools 178

Scott Public Relations

MARCH 4, 2020

Converting existing energy systems to meet better environmental standards will in many cases increase their efficiency and stability, reducing the risks of blackouts in medical facilities caring for patients. But as we fight to save the environment and ourselves, we will be able to improve health outcomes and the healthcare system as well.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Katie Paine's Measurement Blog

MAY 25, 2023

You need the PR equivalent of a customer relationship management (CRM) system that can keep track of all your media contacts, what you’ve pitched them on, and whether they’ve run any stories. A high quality alert system will cost at least $1000 a month. Typically that should include blogs, podcasts, video, digital, print, and social.

Measurement 52

Measurement Communications Survey System 52

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Those ideas can really move the needle.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Scott Public Relations

MARCH 4, 2020

Income inequality is a terrible companion for a healthcare system based on a fee-for-service model. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Scott Public Relations

FEBRUARY 1, 2019

Communicators can shape internal messaging to give employees a better understanding of their purpose and make their message resonate from the top down. As technology advances, and society moves forward with it, effective communicators don’t rest on their laurels with the system they have.

Insurance 49

Insurance Insurance Healthcare Communications 49

Contently - Strategy

FEBRUARY 16, 2023

GPT-3 is now the underlying language model for dozens of technology tools. Google continuously updates its algorithms to rank blog posts and web pages. Internal subject matter experts at your organization can also be strong sources of insight into your audience and what they want to know. Display expertise.

SEO 134

SEO Strategy Google Engineering 134

Scott Public Relations

APRIL 2, 2020

Non-voters are more likely to lack faith in the election system and feel their vote doesn’t matter. They are less likely to trust the validity of the election system or to believe it represents the will of the people. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 71

Insurance Insurance Healthcare Technology 71

Sword and the Script

JULY 23, 2019

He did not have experience with Pardot, but with a little bit of training, help from his firms Salesforce administrator, and that willingness to try something new, the firm implemented the new system on their own. DH: North Highland is a global consultancy that delivers expertise in customer experience, business transformation and technology.

Marketing 66

Marketing System Groups Analytics 66