PRSay

SEPTEMBER 16, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. In the plan, the Department of Veterans Affairs (VA) opted to implement a system where VA facilities operate as two separate “zones” (Standard and COVID-19) for inpatient care.

Ethics 202

Ethics Public Affairs Crisis Management Training 202

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. Free yourself from your media snobbery, and you will be rewarded.

Marketing 195

Marketing How To Measurement Advertising 195

Sword and the Script

JANUARY 9, 2024

A blogger from some tech company’s blog will always be included. Further, some vendors, like HubSpot, actually run their blogs like a news site. A new Gartner report suggests a better corporate intranet can help engage and retain employees. Employee engagement. Staffbase has started a podcast dedicated to internal comms.

Brand 152

Brand Branding Reddit Pitching 152

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. It’s a red flag.

Corporate 156

Corporate Reputation Policies Employee 156

ImPRessions - Crenshaw Communications

MARCH 6, 2017

This comes after Susan Fowler, who spent an eventful year as an Uber engineer, wrote a blog post detailing a culture of relentless sexual harassment, gender bias, and cutthroat competition at the company. And Uber’s not alone in grappling with the impact of information supplied by its own employees. Look at the White House.

Reputation 159

Reputation How To Employee Financial 159

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas. Part 2: The Kennedy. In Media Res.

Blogging 60

Blogging Enterprise System Media 60

Sword and the Script

OCTOBER 25, 2022

I have colleagues who also layer on Trello and other content management systems as well. considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. More internal comms. Higher demand for internal coms due to max telework schedules.”.

Communications 123

Communications Crisis Internal International 123

PR in High Definition

OCTOBER 28, 2021

The company blamed an internal technical issue , that on top of affecting the functioning of Facebook’s platforms, resulted in issues with internal employees’ work passes and email. One thing almost nobody missed was that Facebook, WhatsApp and Instagram experienced an outage that lasted almost six hours.

System 62

System Social Media Policies Google 62

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. Those ideas can really move the needle.

Leadership 145

Leadership Content Marketing Healthcare Google 145

The Hoffman Agency

OCTOBER 4, 2022

By Sarah Rodden, Intern. I think the saying, “time flies when you’re having fun,” truly encapsulates my time interning for The Hoffman Agency. I can’t believe how quickly the past three months have flown by and that I’m already sitting down to write my final blog. My favorite part of this experience has been the people.

Internal 36

Internal International Policies Resources 36

Landis PR

DECEMBER 12, 2022

Note: This is a reposted blog by our Public Relations Global Network Party, Mark Paterson – Currie. For the original blog, please visit here. The press will look beyond initiatives and internal communications. Photo courtesy of Pexels. The move will set them up as individuals or companies for success.

Financial 52

Financial Government Storytelling System 52

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 101

Interviews Publicity Technology Social Media 101

Katie Paine's Measurement Blog

MAY 25, 2023

After about six hours of discussion, we all agreed that their goals were to “Increase trust and engagement among employees and volunteers.” You need the PR equivalent of a customer relationship management (CRM) system that can keep track of all your media contacts, what you’ve pitched them on, and whether they’ve run any stories.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Did you know?

Company 152

Company Tools Technology Software 152

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. Takeaway: If you want to see a good example of data in PR, take a look at Kastle Systems. What do they find credible?

Journalism 130

Journalism Media Relations Report Media 130

PR for Anyone

SEPTEMBER 16, 2022

Employee Ownership Month. International Walk To School Month. There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE to see how easy it is to land in the media IF you follow a process that I have already created for you. The system works! Emotional Intelligence Awareness Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Sword and the Script

MAY 3, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% An animated GIF shows this is a manual process – where a PR can associate articles in the coverage dashboard to pitches sent through the system. That was true then – and it’s true today.

Software 100

Software Study Pitching Analysis 100

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Email specialist.

Marketing 52

Marketing Technology Internal International 52

Melissa Agnes

DECEMBER 3, 2014

In my last blog submission , I gave an overview of Canada’s Anti-Spam Legislation (CASL) and briefly explained why it is important for organizations and businesses to develop and implement effective CASL compliance policies. Create systems to ensure unsubscribe requests are implemented within 10 days of receipt. By Maanit Zemel.

Policies 205

Policies Privacy Crisis System 205

Mindful Marketing

JUNE 27, 2020

It will take hard, long-term work and commitment in order to combat deep-seated and systemic racism. Enlist internal champions: While your goal may be for everyone in your organization to embrace the idea of racial reconciliation, not all will be equipped or enthusiastic about this plan.

Real Estate 111

Real Estate Community Employee Education 111

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Take advantage of the LinkedIn blogging platform – called long-form posts. So what’s a PR pro to do?

Corporate 100

Corporate Leadership Brand Branding 100

Cision

JULY 10, 2017

Also, comments on industry-related blogs can also provide ideas for your content. 37 Signals’ blog has long been airing its dirty laundry and mistakes to its blog readership, to great success. Maybe you haven’t broken up your weekly blog content into different subject areas, but you get that idea from another site.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Scott Public Relations

FEBRUARY 1, 2019

By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Working with leaders to hone their skills and talking points is a good way to go.

Insurance 49

Insurance Insurance Healthcare Communications 49

Presspage

MARCH 10, 2021

At that point, Miami International airport (third busiest in the US for international passengers) was preoccupied providing travelers, affected families, employees, and partners with information about disrupted operations, including multiple canceled flights. This video is not from Miami International Airport.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

Presspage

MARCH 10, 2021

At that point, Miami International airport (third busiest in the US for international passengers) was preoccupied providing travelers, affected families, employees, and partners with information about disrupted operations, including multiple canceled flights. This video is not from Miami International Airport.

Crisis Communications 78

Crisis Communications Examples Crisis Communications 78

The Proactive Report

OCTOBER 12, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain. Guest post by Chris Abraham, Digital Strategist at Gerris Corp.

SEO 100

SEO Google Pinterest LinkedIn 100

Communications Conversations

MAY 25, 2016

I didn’t work my way up from intern to VP at Weber. In fact, the system actually rewards those who work SLOWER and more INEFFICIENTLY. Let’s say Joe needs to write a blog post for a client. Sue, on the other hand, is a middle-of-the-road employee. That’s a broken system, ladies and gentleman.

Agency 87

Agency System Ethics Writing 87

Sword and the Script

JULY 23, 2019

That’s according to Drew Hawkins a marketing manager for North Highland, a consulting firm with about 2,000 employees , according to LinkedIn. How do we best serve our internal clients (consultants and business development) in a way that is sustainable but also maximizes impact. DH: Do what works for you and your company.

Marketing 66

Marketing System Groups Analytics 66

Sword and the Script

APRIL 30, 2019

Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo. Learn more: press release , blog post. 2) SocialChorus adds new employee comms products. Learn more: press release , blog post.

Industry 88

Industry Media Technology Employee 88

Journalistics

JUNE 18, 2012

There has to be a better way, and I think that way is a news blog. What would happen if you stopped writing press releases and instead started a blog dedicated to your company news? If you build an audience around your news blog, you create an earned media channel for instantly sharing your news with the most interested audiences.

Blogging 52

Blogging Writing Engineering Video 52

Presspage

AUGUST 10, 2018

Creating positive change in healthcare public relations within health systems and hospitals can be just as difficult. There is an opportunity for Healthcare communicators to leverage this vacuum and leverage internal expertise to provide reasoned, practical healthcare advice for individuals searching for it. Leverage your Employees.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Waxing UnLyrical

AUGUST 9, 2018

Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. A piece of “intelligent” content can be created once and served up in many places automatically e.g., blog article served up on an Apple Watch or Google Home. Now that’s intelligence.

Writing 72

Writing eBook Case Study System 72

The Stalwart Blog

NOVEMBER 18, 2019

Metaverse Law focuses exclusively on data privacy and cybersecurity, so I help businesses with their compliance obligations under these new privacy and cybersecurity rules, bring in third parties to assess the security systems and help them deal within an instant. Dave Oates: Type of organizations that would be in need of your service.

Data 60

Data Privacy System Crisis Communications 60

Melissa Agnes

SEPTEMBER 16, 2014

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. Whether you have employees, coaches, student-athletes, or anyone that represents your brand, it’s a good idea to give them some basic training on how to use social media responsibly. By Chris Syme.

Social Media 239

Social Media Crisis Training Media 239

Mindful Marketing

JULY 16, 2022

reported that between 2017 and 2021, hundreds of EY employees acted unfairly either by using an ill-gotten answer key for an ethics component of the CPA exam or by cheating on ethics tests required for continuing education. ” ​ Subscribe to Mindful Matters blog. The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Melissa Agnes

DECEMBER 3, 2014

In my last blog submission , I gave an overview of Canada’s Anti-Spam Legislation (CASL) and briefly explained why it is important for organizations and businesses to develop and implement effective CASL compliance policies. Create systems to ensure unsubscribe requests are implemented within 10 days of receipt. By Maanit Zemel.

Policies 100

Policies Privacy Crisis Management Crisis 100

Bianchi Biz Blog

MARCH 18, 2021

This post originally appeared on the Public Relations Global Network (PRGN) blog. It requires robust systems and reliable sources. It’s wrong to think that the company’s information technology system will “spit out” the necessary data when the time comes. Usually, these systems are designed without ESG in mind.

Report 80

Report Company Data System 80