wiredPRworks

MAY 18, 2022

Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006.

Small Business 52

Small Business Social Media Radio Media 52

Waxing UnLyrical

SEPTEMBER 17, 2023

Heavens bless them, they jumped into action before 8 am ET that morning, and we spent the next several hours on group text/phone calls trying to retrieve the page, cancel credit cards, etc. We were able to do the latter, but as of this writing, neither of the business pages have been retrieved (we’re still trying). Let me know!

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Social Media Facebook Media Internal 59

wiredPRworks

JULY 1, 2022

Write a Catchy Headline that Grabs Attention for LinkedIn Profile Makeover Success Sparks. Even with decades of distance in graduation years, a common alma mater opens the door to a shared experience in LinkedIn alumni groups. Upload a Flattering LinkedIn Profile Photo that Matches Your Image. Promote Events and Invite Guests.

LinkedIn 52

LinkedIn Customer Service Travel Engineering 52

Deirdre Breakenridge

OCTOBER 20, 2015

I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. What courses does/did your school’s PR major offer? Agreed wholeheartedly!

Education 150

Education Training Course Social Media 150

Waxing UnLyrical

AUGUST 2, 2018

That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Gather feedback from your sales and customer service teams. Think ebooks, white papers and even blog posts. Ask for feedback, ideas and insights.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Critical Mention

JULY 20, 2018

Below are some common mistakes PR pros make when writing copy and our solutions: Not getting to the point. Even if you’re using words like “rainbows” and “unicorns” if you write “it’s important to never pet a unicorn,” you can push your audience away with subtle negativity.

Writing 63

Writing Content Marketing Tools Customer Service 63

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. They had to be younger than 30. And, they had to work in Minnesota.

Social Media 128

Social Media Agriculture Marketing Media 128

Critical Mention

JUNE 29, 2018

Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number. What made matters even worse is that a white supremacist group posted its support for it.

Crisis 68

Crisis Customer Service Video Financial 68

Sword and the Script

JULY 2, 2019

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

PR 20/20

AUGUST 22, 2017

Why do we need a blog? For instance: Legal fears the company blog will violate copyright laws. Sales is unsure of handing over its customer database for email marketing campaigns. This group, sometimes called digital citizens or hybrid marketers , is comfortable with online transparency. What is the ROI of social?

Marketing 87

Marketing Resources Technology Internal 87

PR Conversations

NOVEMBER 5, 2014

I didn’t stick around for the inevitable sessions on “Crystal healing and better customer service” or “Revolutionise your internal communications with telephones.” I came across writing that was properly researched, tested and presented. ” We need to shed some light on employee communications.

Employee 103

Employee Communications Internal International 103

MaccaPR

OCTOBER 14, 2015

As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you. 5) Reach a different type of audience than your company blog. Tips for LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

wiredPRworks

FEBRUARY 11, 2016

Why customer experience is more important than customer services. How blogging fits into a content marketing strategy. Writing tips to help you make the most of the only thing people really read. How to target and interact with people, groups, and companies on LinkedIn. Print and Digital Advertising.

Training 45

Training LinkedIn Marketing Pinterest 45

Prohibition

JANUARY 14, 2022

For this reason, it’s important to have a diverse group of staff members involved in the development of your PR Crisis Plan. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. What is Consumer Sentiment? What is the current perception of your brand among consumers?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So Chances are you need data in specific buckets – i.e. corporate, product, customer service etc.

Measurement 52

Measurement How To System Comparison 52

Waxing UnLyrical

AUGUST 25, 2010

I’ve been including it in my e-signature for a while now, and have incorporated it into my website as well as this blog (you’ve probably noticed the Tungle widget on this blog, even if you haven’t used it). When people use it instead of email to schedule meetings, it really saves time. So don’t do that.

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Tools Google Twitter Facebook 100

Waxing UnLyrical

MARCH 11, 2015

And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world. The image below is a screenshot of Facebook Analytics from my blog’s Facebook Page: You can see that some posts are more popular than others, some were clicked-through more than others, but it’s all empty calories.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

AUGUST 5, 2015

There may even be peer groups that are more prone to use Snapchat than others. Do customer service on Snapchat? He writes that you can use the private snaps feature (snaps sent to a limited audience rather than to your entire network) to A/B test a campaign. If we adopt them, we are not measuring anything tangible.

Measurement 40

Measurement How To Marketing Engineering 40

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. Public service news may be exacerbating social inequality rather than closing this gap. She always improves my work.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. To that end, this year’s roundup is uh-mazing.

Marketing 192

Marketing Content Marketing Data Social Media 192

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. By the way, for anyone that doesn’t know what technical writing is, don’t worry. It comes down to every customer service interaction. Ben: Oh, wow. Chris: We have to be aware of everything, quite frankly.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

MARCH 13, 2017

Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. Social media has always been recognized as a strong customer service facilitator. It is seen that these results have a very high click-through rate.

SEO 229

SEO Social Media Tools Google 229

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees. Probably not.

Training 40

Training Employee Customer Service Crisis 40

Beyond PR

MARCH 30, 2018

In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A The Associated Press is already using AI to write earnings stories.

Publicity 85

Publicity Training Technology Data 85

PR 20/20

OCTOBER 5, 2017

At the latest Cleveland HubSpot User Group (HUG) event , PR 20/20 founder and CEO Paul Roetzer ( @paulroetzer ) led a panel of inbound marketing champions who discussed their role as organizational change agents. Jorge emphasized that blogging progress takes time. But, consistently creating quality content month after month is hard.

Marketing 45

Marketing Engineering Resources Consumer 45

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. .

Travel 79

Travel Case Study Creativity Advertising 79

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy. 17) Mitch Joel.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

OCTOBER 16, 2018

Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. A member of a regional tech organization or a lobbying group?

Web 40

Web Pitching Local Report 40

Stuart Bruce

OCTOBER 30, 2014

The debate was chaired by Lord Black, a director of the Telegraph Media Group. The instant reaction from customers was at odds with the expert opinion from journalists and pressure groups. When Tom Foremski quit the Financial Times he was the first big mainstream media journalist to start making a living from a blog.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

MaccaPR

FEBRUARY 10, 2015

Swift has a tremendous marketing staff supporting her – not just the promotional team at her Big Machine Label Group, but also the guidance of Nashville-based publicist Tree Paine, SVP of Publicity for Warner Brothers Nashville. Is Taylor really composing every tweet, writing every post and personally popping each image online?

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

DECEMBER 11, 2018

With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) It will be replaced by people-based marketing that is purely opted-in by every target-group customer, and not disguised or forced opt-ins.”. – Pavan R. 17) Opt-in marketing surpasses interruption marketing.

Social Media 93

Social Media Marketing Media Creativity 93