Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. Great content lies at the heart of everything communications does, including employee and leadership communications and PR.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

MAY 12, 2022

That’s why over a decade ago, Onclusive invented, trademarked, and launched PR Attribution to help PR pros connect earned and owned media content to behavioral outcomes –website visits and website actions that result in more customers, sales, and brand loyalists.

Consumer 195

Consumer Publicity Media Analysis 195

Deirdre Breakenridge

MARCH 12, 2019

You can download the Infographic here on my blog, which details a FEEL-First Test with questions to answer before you communicate. Please share this Infographic with any modern communicators or business professionals you know who are trying to reach younger audiences. Do you really know who you’re trying to reach and engage?

Infographics 246

Infographics Ethics Video Social Media 246

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Owned media is the top area of emphasis. It’s hard to predict.”

Survey 132

Survey Communications Measurement Internal 132

Cision

MAY 17, 2017

When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content. If you have a decent amount of blog content, the answer is probably yes. In fact, the more blog content you have on a single subject, the less work you’ll have to do to create something completely new.

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

Social media is gasoline, ” according to writer Jay Baer, and most in public relations would agree. And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. . “ Content is fire. Create a content promotion plan.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. to rock your social media and content marketing. Want to get on the show?

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

B2B 118

B2B Study Survey Software 118

Sword and the Script

MAY 21, 2019

In my previous experiences, I had not been exposed to women in positions of leadership. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. BH: In the world of B2B, paid social media is the only social media left.

B2B 82

B2B Social Media Company Marketing 82

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 81

Leadership Reputation Measurement Video 81

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Most popular social media channels in Japan LINE is used 92.5%

Marketing 106

Marketing Newspapers Print Local 106

Onclusive

MARCH 4, 2021

If you’re using ten different metrics, this may cause confusion because your audience (your team and your leadership) may not know which metrics they should pay attention to. This will show that you’re not just measuring media coverage, you’re truly demonstrating the business value of that coverage.

Measurement 195

Measurement Data Reputation Storytelling 195

Cision

JUNE 1, 2017

For each of the four media types, there are different metrics to track. Paid Media. Social media marketing ad conversions, using data from Facebook, Twitter, and LInkedIn, and Google AdWords. See if those news outlets and blogs are sending visitors to your site, and if so, what they are doing once they arrive.

Measurement 200

Measurement Analytics Google Data 200

Deirdre Breakenridge

MAY 24, 2016

Are you trying to educate listeners and use your podcast as a thought leadership platform? From your networking and speaking events to your website and social media communities, get excited and “talk up” your show. We use Libsyn to gauge at any given time the shows that create the most interest by the number of downloads.

Energy 190

Energy Mobile Community Measurement 190

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Don’t just jump right into social media without having a consistent plan in mind for how you will use it.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Cision

NOVEMBER 15, 2016

Here are three others: Executive thought leadership; Influencer marketing; and. Executive Thought Leadership. Thought leadership” is one of those terms that makes marketers roll their eyes. But, when done well and when the executive has something intelligent to say that isn’t the same as everyone else, thought leadership works.

Trends 120

Trends Leadership Small Business Analytics 120

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Maximize media placements with a few simple steps. Socialize all coverage. . The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. These and nearly every other media placement can live on with some simple tweaks.

Interviews 136

Interviews Pitching Infographics Print 136

Beyond PR

APRIL 19, 2016

Most social media marketers share the same thoughts as they open up their mobile phone or computer each morning: Who am I going to reach today? However, your social media strategy must run deeper than that. When you think about social media for your brand, it’s not enough to consider what you put on your social channels.

Social Media 40

Social Media Marketing Media Nonprofit 40

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Keeping up with the news, including industry news, current events, social causes, social media trends and anything related to the work you want to do, is essential for PR job searching and as a regular practice. Download our free Path to PR Agency Leadership tip sheet.

Agency 89

Agency Energy Crisis Management Industry 89

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He works out loud on his blog exploring the impact of connectivity and social technologies on organisations and society.

Tools 69

Tools Insurance Insurance Handbook 69

OnePitch

SEPTEMBER 8, 2022

We’ve always had a deep bench of media relations experts across practice areas but this leadership position was created as a way to ensure we were investing in consumer media relations specifically as that practice area continues to experience incredible growth. Want more blogs like this?

Pitching 98

Pitching Consumer How To Education 98

Cision

JUNE 25, 2015

Share on social media. If you do nothing else to leverage new press, do ensure you amplify the news on social media. Blog about the coverage. Explain more in a blog post and post to your site. Report back to leadership. Instead, play an active role in getting the most out of the coverage.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JUNE 11, 2019

This is useful for email marketing and also retargeting and custom audience campaigns for paid social media. If you aim for this approach, make sure your download is actually worth it. Some organizations want to prevent competitors from downloading information. Comments are still open on this blog. What about you?

B2B 122

B2B Mobile Content Marketing SEO 122

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Media does not want outside input.”

Media Relations 113

Media Relations Media Survey Pitching 113

Sword and the Script

MAY 4, 2021

Meltwater acquires social media influencer platform. It gave the product high marks for analytics, which can be used to parse social data to find social media influencers a brand may wish to engage. Customers will be able to see an estimate of how many downloads a given podcast receives across all podcast apps.

Tools 101

Tools Survey Pitching Analytics 101

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. Related Articles: Forbes Leadership Council Cultivating Media Relationships: It’s a Process.

Media Relations 52

Media Relations Media Sports Report 52

Beyond PR

NOVEMBER 9, 2016

Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? Ask these five questions to help plan effective thought leadership content for your product launch.

Product Launch 85

Product Launch How To Leadership Analytics 85

Sword and the Script

MAY 26, 2020

The complete survey is freely available for download as a PDF on SlideShare. The top five communications tactics based on a weighted average are: data & analytics; storytelling; content marketing , blogging, and brand journalism; business social responsibility; and thought leadership. Social media platforms.

Survey 121

Survey Measurement Public Affairs Storytelling 121

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Tips for making communications “social media friendly” Biggest mistakes spokespeople make in crisis – and how you can avoid them.

Training 113

Training Crisis Media Training Crisis Management 113

Scott Public Relations

FEBRUARY 1, 2019

By helping the leadership convey the overall direction and mission of the company, they can bring employees together to pursue common goals and demonstrate to them the value that their work brings for the organization overall. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 49

Insurance Insurance Healthcare Communications 49

MaccaPR

MAY 3, 2019

But, the success of podcasts such as “Serial” (downloaded more than 340 million times), “This American Life” (2.5 The podcast is eminently shareable on social media channels. What’s more, new statistics reveal that podcast listeners are more likely to follow your company or brand on social media than non-podcast devotees.

Company 113

Company Interviews Print Pitching 113

Doctor Spin

DECEMBER 15, 2023

In digital PR, where flashy social media platforms and sophisticated external communication tools often steal the spotlight, the humble intranet remains an essential organisational platform. This is the upward flow of information from lower-level employees to the management and leadership teams. Horizontal.

System 52

System Employee Meeting Internal 52

Scott Public Relations

MARCH 4, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Presspage

AUGUST 15, 2017

thought leadership. brought forth vast social media and multimedia tools, including video sharing capabilities. Social Media Social media’s rise following 2005 has been meteoric and now it enjoys a comfortable spot at top of PR strategies worldwide, with no signs of any change. contributors.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Social media tools offer AI to write social media posts. million in November of 2021. What does it do?

Software 78

Software Case Study Technology Tools 78

Scott Public Relations

SEPTEMBER 3, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 52

Insurance Insurance Healthcare Government 52