Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 10: How To Get Blogging Ideas. Part 2: The Kennedy. In Media Res.

Blogging 60

Blogging Enterprise System Media 60

Sword and the Script

APRIL 20, 2021

A blog with B2B sales attribution. Years ago, I championed a blog for this exact organization. I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand. By the end of its third year, that blog was: earning 20,000 visitors a month. And that blog just deteriorated.

B2B 106

B2B Leadership Marketing Blogging 106

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. This type of creative, highly effective activity makes a splash. There are some PR tactics that can help. Have a distinct voice. Is it humorous?

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Branded content like bylined articles and blog posts offer multiple benefits. That Forrester Wave can influence purchase of enterprise software for years. Look at Lego Ideas , a creative online group for enthusiasts that allows them to submit ideas for new Lego designs.

Storytelling 233

Storytelling Education Software LinkedIn 233

Barokas

DECEMBER 3, 2019

We embraced the creative process and took it as an opportunity to really dissect how we are different from every other communications agency out there. Clients have endless choice when it comes to marketing, communications, content, PR and creative partners.

Case Study 78

Case Study Enterprise System Fashion 78

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. But these guys clearly got it down, and consistently produce compelling segments (one example – they actually duplicated the deck and garb of Star Trek’s Starship Enterprise in this one about Why Enterprise SEO is so Challenging ).

Video 153

Video B2B Film Marketing 153

Contently - Strategy

FEBRUARY 22, 2023

Enterprise software provider SAP live streams conversations with its high-profile customers each month in a series called “Better Together: Customer Conversations.” Adobe, for instance, live streams classes for illustration, photography, and graphic design taught by influencers in the creative space.

Video 132

Video Strategy Marketing Instagram 132

Sword and the Script

SEPTEMBER 24, 2019

The company provides custom software development and helps companies of all sizes form SaaS startups to enterprise innovation. How is that line of work different your work in enterprise software sales? . CF: When I was at Vocus selling enterprise software I started having real success once I took a value-based sales approach.

Agency 64

Agency Software Enterprise Marketing 64

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Looking to buy enterprise software? This is why earned media – the stories and interviews produced by PR – will always be relevant.

Brand 185

Brand Branding Marketing Wireless 185

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. In short, we’ve developed unparalleled knowledge about AI and its potential for enterprises. Some jobs will be lost, and new ones, some we can’t even fathom, will be created.

Agency 84

Agency Enterprise Technology Analytics 84

PRSay

JUNE 13, 2019

Dalvey’s firm manages a $100 million venture fund that focuses primarily on high-tech and life-sciences companies specializing in data storage, virtual reality and augmented reality, enterprise security, regenerative medicine and a variety of other fast-growing industries. Visit his blog at stephendupont.co.

Enterprise 139

Enterprise Pitching Company Employee 139

Communications Conversations

OCTOBER 31, 2019

followers and the other is the CEO of a much smaller, more nimble enterprise and has 378,000+ followers. The other half were either a branded graphic of some sort or a link image to a blog post or other GM online entity. Regardless of how they develop this “impromptu creative”, it works. 61 comments.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Barokas

AUGUST 1, 2019

While many consumer brands have developed robust strategies that fight to keep readers’ fleeting attention spans—one study said the average person will spend only 37 seconds reading an article—about half of B2B and enterprise marketers struggle with content output.

B2B 60

B2B Survey Case Study Enterprise 60

Prohibition

JANUARY 30, 2019

As he describes: “You may be writing press stories and articles, or creating content for blogs and social media. Is working in PR a creative job? Creative thinking and the ability to generate innovative campaign ideas and content is a highly valued skill in the PR industry.

Pitching 54

Pitching Media Film Enterprise 54

The Hoffman Agency

MARCH 21, 2018

Running out of office space is a good problem to have since it reflects a growing enterprise. In the case of our Beijing office located in the prestigious China World Building, our creative space planning finally ran out of options after we had to put a desk in our lobby area. Humor definitely has a place in our culture.

Real Estate 53

Real Estate Enterprise Energy Mobile 53

Sword and the Script

JANUARY 8, 2019

In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal. 1) Soft interviews on your company blog. This relations part of public relations.

B2B 78

B2B Media eBook Interviews 78

Prohibition

JANUARY 30, 2019

As he describes: “You may be writing press stories and articles, or creating content for blogs and social media. Is working in PR a creative job? Creative thinking and the ability to generate innovative campaign ideas and content is a highly valued skill in the PR industry.

Pitching 48

Pitching Media Film Enterprise 48

PR 20/20

JANUARY 29, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. We excel at the creative side of the process, like the creation of compelling content and telling stories that resonate with customers. The Marketing AI Institute was created and is powered by PR 20/20. A lot of people suck at content strategy.

Tools 51

Tools Strategy SEO Enterprise 51

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

The Hoffman Agency

OCTOBER 25, 2019

Today, he’s an AE at Edelman and specializes in Enterprise Technology, the Cannabis Industry and Startups. Today, Marissa continues creative agency work as a Jr. Juliet Fox, associate creative director. The post Bay Area PR Agency Panel appeared first on "What's HAppening" Blog. Ashley Nakano, director.

Agency 28

Agency LinkedIn B2B B2C 28

Sword and the Script

OCTOBER 3, 2017

How Long Should a Blog Post Be? [A For example, applying that concept in context of this blog, Sword and the Script , the 5-why sequence is as follows: a) I want to blog about B2B marketing and PR. And if you are spending money on content marketing, the business will look for a justification at some point in time.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. The Marketing AI Institute was created and is powered by PR 20/20. trillion in 2019, ramping up to $3.9 Who Should Attend?

Conference 59

Conference Marketing Analytics Case Study 59

Sword and the Script

MARCH 19, 2019

Headquartered in Raleigh, NC, the company is a global, financial reporting and enterprise performance management solution provider. In the past, it was more about using creative approaches to break through the clutter to reach someone in a broad audience. Today she’s the senior vice president of marketing for insightsoftware.

Marketing 70

Marketing Measurement Analysis Data 70

Barokas

SEPTEMBER 12, 2018

It has personally been one of the most rewarding transformations to watch as Karli quickly mastered PR and became a trusted counselor to her clients at hundreds of enterprise and consumer companies. As President, I strive to build an inspiring culture across both our office that fosters creativity and incredibly meaningful work.

Agency 138

Agency Hotels Healthcare Enterprise 138

Shift Communications

AUGUST 23, 2016

We work with them to look at the typical customer journey for a client’s industry, and develop creative strategies to ensure our clients are getting in front of their customers and potential customers with the right message on the right platform. Objectives. If you don’t know where you’re going, you’ll never know when you’ve arrived.

Company 60

Company Analysis Healthcare Product Launch 60

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. The Marketing AI Institute was created and is powered by PR 20/20. trillion in 2019, ramping up to $3.9 Who Should Attend?

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

JUNE 14, 2016

“The business enterprise has two – and only two – basic functions: marketing and innovation. Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. Perhaps a few hundred attendees (MQLs), a couple of blog posts and some social media activity on Twitter.

Marketing 60

Marketing Conference Software B2B 60

PR 20/20

SEPTEMBER 14, 2018

She called us out for operating like efficient, fine-tuned machines losing the creative ability to think beyond. Permission to imagine, permission to explore and lean into our creative and our curiosity, and permission to act. Some of our best clients are inbound marketing champions within an enterprise. So how do we get there?

Enterprise 46

Enterprise Agency Creativity Print 46

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 52

Financial Conference Agency Resources 52

Shift Communications

APRIL 26, 2016

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is especially true when first starting out.

B2B 60

B2B Enterprise Resources Retail 60

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Want more blogs like this?

Strategy 52

Strategy Interviews Pitching Energy 52

Sword and the Script

MAY 21, 2019

When you think enterprise sales, it’s probably not Disney that comes to mind. Next, I helped two knitting industry icons reinvent how people buy knitting supplies by taking their highly successful blog and creating a blend of content with commerce: MasonDixonKnitting.com. During those two experiences, I saw the power of paid social.

B2B 81

B2B Social Media Company Marketing 81

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. Or has it moved from Twitter to Facebook, or from Twitter to someone’s blog, or whatever it might be? Ben: Belinda Smith from McDonald’s asks, “How is reputation risk incorporated into enterprise risk management?” Planning for failure | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Beyond PR

SEPTEMBER 8, 2016

This comes on the heels of CMI’s recent conversations with global enterprise marketers. Something I’ve been reflecting on a lot lately in taking over both Cision and PR Newswire’s blogs is the need for content marketers to stop and do a gut check — and a persona check, analytics check, etc. Take a second to slow down.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Cision

JUNE 8, 2015

They may not be using the same platforms that you focus on, opting to use lesser used social platforms or blogs to make their point. This is particularly evident at scale, but is true for enterprises of any size. ” Image: F Delventhal ( Creative Commons ). You must not “keep up with the Joneses?”

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. These four September days are for you—the product manager, the creative marketer, the start-up founder. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Flatiron Communications

JULY 5, 2022

The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” Here’s a link to The AP’s blog post on the session. My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials!

Conference 36

Conference Journalism Web Comparison 36