ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

5W PR

AUGUST 14, 2023

Anyone can do PR PR is often perceived as a field that anyone can excel in without formal training or expertise. PR is only necessary for large corporations or celebrities Some people believe that PR is only necessary for large corporations or high-profile individuals.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Contently - Strategy

JANUARY 26, 2023

An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. Depending on who you pick, be prepared to train your thought leaders.

Leadership 145

Leadership Content Marketing Healthcare Google 145

ReimaginePR

DECEMBER 8, 2014

Instead, she relies on the advice of Chip, her Yale-trained lawyer boyfriend. Here’s the kicker: Only 15 per cent of corporate boards are made up of women even though companies where women are on the board tend to perform better. Blog Brand Storytelling' This is the school responsible for turning out our business leaders.

Storytelling 323

Storytelling Training Resources Brand 323

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. When I was asked to speak outside of the U.S.,

Interviews 105

Interviews Ethics Government Internal 105

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other. I was a solo corporate comm. Many times, this backfires.

Publicity 174

Publicity Leadership Corporate Agency 174

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000.

Survey 96

Survey Industry Leadership Study 96

Deirdre Breakenridge

OCTOBER 20, 2015

How can I improve my teaching to better train my students? I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered. Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications.

Education 150

Education Training Course Social Media 150

Doctor Spin

MARCH 20, 2023

Now that AI is on everyone’s radar, I’m not writing much about it. However, today I do have a brief insight to share: If your organisation has a habit of producing mediocre corporate content , utilising AI tools to help you produce mediocre content isn’t much for your public relations.

Corporate 52

Corporate eBook Tools Data 52

Sword and the Script

AUGUST 25, 2020

Articles and blog posts the team wrote for the company newsletter would go stale before being approved for distribution. PR professionals will joke that it takes a few hours to write a press release and three weeks to get one approved. >>> If you enjoyed this post, you might also like: How Long Should a Blog Post?

Marketing 87

Marketing Guidelines Social Media Conference 87

Stuart Bruce

MAY 22, 2017

I get dozens of pitches a week from people wanting me to write something on my blog and I ignore 99%. The best thing about the pitches is they provide me with lots of great examples to use in training courses… of how not to do it. All things that I write about.

Google 79

Google Crisis Pitching Training 79

Mindful Marketing

JULY 16, 2022

fined EY $100 million , “the largest ever imposed by the Securities and Exchange Commission against a firm in the auditing business” and “twice the sum that KPMG, another big auditing firm, paid in 2019 to resolve an investigation into similar allegations of cheating by auditors on internal training exams.”

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Presspage

JUNE 6, 2017

Now more than ever, organizations must break with their long-established traditions of corporate communication, and work towards a new, more integrated operating model that puts people at the center of activity. The Edelman Trust Barometer shows that trust in the four key institutions - business, government, NGOs, and media - is in crisis.

Employee 118

Employee Corporate Tools Government 118

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. I will never again trust a review this individual writes. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

PRSay

SEPTEMBER 18, 2019

Please join the discussion via #PRethics, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. How these individuals are trained and what criteria they use to define hate speech is unclear. This year’s theme is “Ethics Every Day.” Ohio to Hess v. Email: timobrien@timobrienpr.com.

Ethics 139

Ethics YouTube Government Guidelines 139

Waxing UnLyrical

JANUARY 28, 2017

I try really hard not to get political in my blog posts, emails, and other public facing/professional communications. Because what we write, type, send, say, record, photograph, literally has the power to spark conversation, action, and change. Helping you to unleash it is what my upcoming mini-training is all about.

Training 85

Training Banking Community LinkedIn 85

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts. I also manage the corporate-level team, which is about to have members on four continents.

Social Media 102

Social Media Media Corporate Resources 102

Communications Conversations

NOVEMBER 12, 2014

Brands no longer need mainstream media to tell their story–they can tell it themselves through a blog (or brand journalism site)! Sites like Unbottled started just like every other blog or news site–with 0 visitors. One is written by a team of freelancers who may or may not be trained journalists. But you what?

Journalism 140

Journalism Company Brand Branding 140

Waxing UnLyrical

OCTOBER 14, 2010

Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Steve Crescenzo observes this problem in corporate communications. Corporations constantly churn out copy for communication channels and PR campaigns. He’d love to grab a gab on Twitter.

Blogging 71

Blogging Twitter Creativity Facebook 71

Sword and the Script

JANUARY 29, 2019

This isn’t uncommon in the corporate world. At the time of this writing, the rate is currently 3.8%. It’s worth putting a little paid spend to boost links to announcements, invitations and blog posts with targeted social media advertisements. 3) Training events or skills showcase.

Resources 78

Resources Creativity Publicity Local 78

Stephen Waddington

SEPTEMBER 13, 2019

Both candidates have focused on three broad themes: leadership in practice, training/education and CIPR membership. The candidates have exchanged views via CommsCamp , PRMoment , PRWeek , blogs and Twitter as follows. It’s an issue that CIPR Past President Sarah Waddington and 2020 President Jenni Field picked up in a blog post.

Transportation 60

Transportation Groups Training Twitter 60

PR News

JULY 24, 2017

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog.

How To 107

How To Writing Blogging Crisis Management 107

Communications Conversations

OCTOBER 14, 2014

And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. They may not understand how to write for an online audience.

Agency 133

Agency Resources Employee Internal 133

Barokas

FEBRUARY 5, 2019

This means that the time- and energy-intensive task of strategizing, writing, editing, distributing and tracking content, and the success of those projects, sits on the shoulders of teams that are likely spread too thin. There’s no hidden or corporate meaning behind the word ‘story.’ Nobody is better at this than journalists.

How To 60

How To Marketing Resources Journalism 60

PRSay

AUGUST 8, 2018

It’d be an entire roadmap of content, blog topics and email promos. Agencies, corporate communicators and larger teams typically use these. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts. Different kinds of content.

Pitching 135

Pitching Interviews Video Report 135

PR Conversations

NOVEMBER 5, 2014

In fact, they are practised by some major corporations—selling everything from enterprise software for collaboration to video conferencing, from strategy consulting to office furniture. Years ago, I was lucky to work with Sue Dewhurst to create the Black Belt training programme for internal communicators for Melcrum.

Employee 103

Employee Communications Internal International 103

PRSay

JULY 27, 2016

During PRSA New Professionals Week, we will provide national programming such as a Twitter chat, webinar and blog series. Invite a PRSA member to host a training for new professionals at your agency or corporation. Write letters welcoming your new professionals to the company and thanking them for their work.

How To 60

How To Local Training Resources 60

Solo PR Pro

MAY 8, 2018

Corporate communications. Writing and editing. We have changed too, expanding from a blog to a popular twitter chat to an international membership organization. Whatever type of solo you are, you don't have to do it alone; this blog and community is here to offer support and resources. Community relations. Event planning.

Public Affairs 40

Public Affairs Internal International Community 40

PR Job Coach

SEPTEMBER 10, 2013

On the candidate side, the internship was a way to get practical, real world experience in the field that would supplement academic training. Assuming you excel in the job, will the employer agree to put it in writing ahead of time? Later the internship evolved to a way by organizations to solve interim staffing issues.

Pinterest 120

Pinterest Case Study Internal International 120

Waxing UnLyrical

MAY 2, 2016

You can get a taste of that if you sign up for my new, FREE online training on May 13: The Social PR Makeover. Why: “Social media can be a blessing for businesses that use it well and a curse for those that don’t,” writes Ancita Satija as she explains how businesses should use social analytics to “make smarter and better decisions.”.

Training 40

Training Banking Pitching Writing 40

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Understand and support our sales channels through training, education and the creation of marketing collateral, presentations and case studies. Exceptional writing skills. Skills/Attributes. Creative and design abilities.

Marketing 46

Marketing Case Study Software Analytics 46

Ishmael's Corner

JANUARY 27, 2015

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. Might Fortune write content for Johnson & Johnson to be published on The Huffington Post?

Industry 60

Industry Storytelling Journalism Corporate 60

PR 20/20

APRIL 1, 2021

Editors Note: This article was originally published on Marketing AI Institute's blog. Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. It is a lack of education and training , as reported by 70 percent of respondents. Raised a $1M seed round in fall 2020. and Exceed.

Education 52

Education Marketing Conference Agriculture 52

MaccaPR

AUGUST 18, 2020

Has anything changed with how PR pros and corporate communicators should approach TV and radio producers during this COVID-19 pandemic and economic meltdown? With the majority of interviews being done virtually, it’s important that your spokesperson is trained to deal with any potential quirks that might result from remote interviews.

Interviews 71

Interviews Skype Radio Pitching 71

Waxing UnLyrical

MARCH 28, 2016

Why: “In today’s age of automation, there’s simply no reason you should spend precious seconds every morning brewing coffee when you could be catching an extra five minutes of ZZZs,” writes Stephanie Walden as she takes a look at “tools that can put your life on cruise control.” Want More Earned Media?

Strategy 40

Strategy Banking Fashion SEO 40