Polaris

NOVEMBER 19, 2014

To make matters worse for some individuals, the thought of taking a media training session to prepare for interviews can be equally daunting. A media trainer who has experience as a journalist is able to use realistic scenarios to train a spokesperson and manage your expectations. Same goes for media training.

Media Training 137

Media Training Training How To Media 137

PRSay

NOVEMBER 12, 2019

We’ve been issuing press releases for well over a hundred years — since a train accident in 1906 , to be precise. Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. Content : No more boring, text-only content on the latest corporate announcements.

Writing 100

Writing How To Print Corporate 100

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft.

Interviews 296

Interviews How To Reddit Journalism 296

Wadds Inc.

JUNE 19, 2023

management paper for corporate communicators and public relations practitioners highlights the impact of AI and what you should be doing about it. It is based on training an algorithm to manipulate a data set called a large language model. We also provide bespoke training and support. A new Wadds Inc. management paper.

Publicity 105

Publicity Policies Training Engineering 105

PRSay

JULY 27, 2020

For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. Employees have never liked corporate-speak, of course. Here are some tips for doing just that: • Write for the reader. How to improve on corporate-speak. This may seem fundamental — but it’s where a lot of content goes wrong.

Employee 197

Employee Leadership System Corporate 197

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

PRSay

MARCH 25, 2019

Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff. There will be times, for legal and other reasons, that you will have to put sensitive materials in writing.

Internal 156

Internal International Communications Employee 156

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. With the right tools and training, any PR person can and should learn to use data to inform strategy, drive decisions and measure the success of campaigns.

Analytics 170

Analytics Tools Social Media Trends 170

5W PR

AUGUST 14, 2023

Anyone can do PR PR is often perceived as a field that anyone can excel in without formal training or expertise. PR is only necessary for large corporations or celebrities Some people believe that PR is only necessary for large corporations or high-profile individuals.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Contently - Strategy

JANUARY 26, 2023

The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. Bonus points if you can identify people who already have experience sharing their ideas in some way, whether on stage, in writing, or in front of a camera. Depending on who you pick, be prepared to train your thought leaders.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Wadds Inc.

FEBRUARY 1, 2023

A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication. This relegates the role of practitioners to writing press releases, making posters, and organising parties. It’s a long-term project.

Publicity 98

Publicity Corporate Interviews Reputation 98

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 120

Communications Case Study Training Reputation 120

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. When writing an opening paragraph, keep things lively and terse. Learn more about her training, consulting or writing and editing services at WylieComm.com.

Storytelling 149

Storytelling Case Study Writing Banking 149

Maxim Behar

MAY 16, 2024

You came, you promised, met with ministers and mayors, and now you're telling me today to write five sentences, and let's go back to Chicago. We've talked to over a hundred journalists in the last few months; we need to invite them all again and explain this corporate decision. So that's it! No way, gentleman!". WE must do it now.

Hotels 64

Hotels Corporate Transportation Meeting 64

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Odds are, they will return the favor and call you when they need to quote someone at your organization or write a story about the important work it’s doing.

Storytelling 163

Storytelling Media Nonprofit Government 163

Wadds Inc.

FEBRUARY 15, 2023

But as no communicator can be on red alert all the time – as Hartley, founder of crisis training agency Polpeo, points out – being able to tell a short-lived social media controversy from a major real-world business risk is essential. It’s manna for anyone writing a crisis comms plan. The book is split into three sections.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other. I was a solo corporate comm. director in several corporations, and that was really challenging. Many times, this backfires.

Publicity 174

Publicity Leadership Corporate Agency 174

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. Sparring and training must be done carefully and in advance. According to the people of Finland, communications is the world’s most powerful tool for change.

Radio 64

Radio Pinterest Television Government 64

Solo PR Pro

AUGUST 1, 2023

Resources: Indeed – How to Write a Job Description : This comprehensive guide offers tips and examples to help you create an effective job description. The Balance Careers – How to Write a Job Description : This guide provides detailed steps on creating a well-crafted job description that attracts the right candidates.

Employee 87

Employee Small Business Resources Insurance 87

PRSay

AUGUST 30, 2022

Garg came to represent accusations that corporations treat employees as expendable units. And it starts with candid PR counsel and media training. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills. But communicating on video requires practice and rehearsal.

Employee 87

Employee Real Estate Video Internal 87

Reputation Us

DECEMBER 2, 2021

Numerous corporate scandals in the past decade illustrate just how unaware boards of directors can be about their companies’ deeply rooted problems. But through oversight of the company at large, the corporate board also plays a crucial role in managing reputational risk. Obliviousness is not without its costs.

Reputation 88

Reputation Crisis Government Corporate 88

ReimaginePR

DECEMBER 8, 2014

Instead, she relies on the advice of Chip, her Yale-trained lawyer boyfriend. Here’s the kicker: Only 15 per cent of corporate boards are made up of women even though companies where women are on the board tend to perform better. This is the school responsible for turning out our business leaders.

Storytelling 323

Storytelling Training Resources Brand 323

PRSay

DECEMBER 4, 2018

Learn more about her training, consulting or writing and editing services at WylieComm.com. Would you like to learn Ann’s full system for engaging readers with corporate storytelling? Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out.

Tools 140

Tools Communications Storytelling Newspapers 140

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. The results?

Survey 98

Survey Industry Leadership Study 98

PRSay

MARCH 9, 2017

Do you really want someone known as @shroomy0021 managing your corporate communications? The crisis communications plans I write most frequently give a company one hour or less from the flashpoint of the crisis before a public statement must be made, with the understanding that in a world of social media, this is fifty-nine minutes too slow.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Communications Conversations

JUNE 9, 2021

Which I know sounds counter-intuitive, but it’s true (upcoming post: Why being a solo is far less risky than working for corporate America). 3 – Social media training. In fact, I just completed a social and digital media writing workshop for a Fortune 500 client last month! 1 – Consulting. 4 – Speaking.

Social Media 97

Social Media Media Training Training Strategy 97

David PR Group

JULY 2, 2020

This is a tricky post to write. One thing is undeniable: The social justice wave in America is having a major impact on individuals and corporations. Have you trained your top executives about the ramifications of social media mismanagement? Train-up your top people, so they can avoid issues and be prepared if a crisis hits.

Policies 70

Policies Training Crisis Social Media 70

Doctor Spin

MARCH 20, 2023

Now that AI is on everyone’s radar, I’m not writing much about it. However, today I do have a brief insight to share: If your organisation has a habit of producing mediocre corporate content , utilising AI tools to help you produce mediocre content isn’t much for your public relations.

Corporate 52

Corporate eBook Tools Data 52

Cision

OCTOBER 13, 2016

How did you get your start in corporate communications? I love to write, I’m curious about the world, and I have a talent for building relationships and bringing people together. Working in public relations and corporate communications gives me an opportunity to do all of those things every day. As President John F.

Crisis 120

Crisis Corporate Construction Communications 120

Deirdre Breakenridge

OCTOBER 20, 2015

How can I improve my teaching to better train my students? Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. Among programs that do incorporate digital training, social media is typically listed as an elective. I took it as an elective.”

Education 150

Education Training Course Social Media 150

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co.

Writing 198

Writing Communications Marketing B2B 198

Stuart Bruce

MAY 22, 2017

I get dozens of pitches a week from people wanting me to write something on my blog and I ignore 99%. The best thing about the pitches is they provide me with lots of great examples to use in training courses… of how not to do it. All things that I write about.

Google 79

Google Crisis Pitching Training 79

Mindful Marketing

JULY 16, 2022

fined EY $100 million , “the largest ever imposed by the Securities and Exchange Commission against a firm in the auditing business” and “twice the sum that KPMG, another big auditing firm, paid in 2019 to resolve an investigation into similar allegations of cheating by auditors on internal training exams.”

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Flack's Revenge

DECEMBER 11, 2014

For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).

Print 201

Print Transportation Conference Technology 201

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 109

Blogging Survey B2B Analysis 109

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. If so, how?

Interviews 105

Interviews Ethics Government Internal 105

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts. I also manage the corporate-level team, which is about to have members on four continents.

Social Media 102

Social Media Media Corporate Resources 102