Doctor Spin

JUNE 28, 2022

How to train a spokesperson? I’ve been training spokespersons and pitching their stories since 2005. In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). So, how do you train a spokesperson? Table of Contents.

Training 52

Training How To Video Corporate 52

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Corporate Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 104

Blogging Survey B2B Analysis 104

5W PR

MAY 7, 2018

Whether it’s through social media, instant messaging, video chat, or phone, the key to better corporate communication in the workplace is knowing how to set a standard for consistent and clear conversations. With that in mind, here are five things to know about corporate communications: 1.There There Needs to Be a Framework.

Corporate 60

Corporate Communications Employee Training 60

PRSay

MAY 13, 2022

Previously, he held senior communications positions at Sears, Sara Lee Corporation, Pitney Bowes and Eli Lilly. He is also the author of Culpwrit , the PR career blog. Given his extensive experience in the agency, corporate and academic sectors, PRsay asked Culp for his thoughts on effective internship programs today.

Nonprofit 147

Nonprofit Internal International Corporate 147

Onclusive

FEBRUARY 28, 2022

Not surprisingly so — typically, PR pros don’t have data and measurement backgrounds or training. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.

Measurement 368

Measurement Guidelines Data Education 368

Newsfile

OCTOBER 24, 2023

4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty.

Communications 52

Communications How To Corporate Training 52

Onclusive

MARCH 17, 2020

For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. To learn more about how MMM works and if it might be worth exploring, watch for our second blog on the topic.

Media 243

Media Analysis Measurement Advertising 243

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 52

Radio Pinterest Television Government 52

Doctor Spin

MARCH 23, 2023

However, finding and training influential leaders can be a significant challenge for many organisations. A Gallup study examining corporate leadership and management found that only 10% of employees are natural leaders. No wonder, then, that so many organisations struggle to find and train enough leaders to fulfil their needs.

Leadership 52

Leadership Training Employee Media Training 52

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. With the right tools and training, any PR person can and should learn to use data to inform strategy, drive decisions and measure the success of campaigns. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Onclusive

MARCH 17, 2020

For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. To learn more about how MMM works and if it might be worth exploring, watch for our second blog on the topic.

Media 221

Media Analysis Measurement Advertising 221

5W PR

AUGUST 14, 2023

Anyone can do PR PR is often perceived as a field that anyone can excel in without formal training or expertise. PR is only necessary for large corporations or celebrities Some people believe that PR is only necessary for large corporations or high-profile individuals.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

Communications Conversations

NOVEMBER 10, 2014

And, apparently, Wordsmith can do it for a fairly reasonable price (check the site) and free up reporters to do more work they’re trained to do (more reporting less almost-admin-type work). Here’s an example of what the report looked like from my blog: Now, there’s nothing special about what Wordsmith is doing here.

Corporate 146

Corporate Communications Tools Content Marketing 146

Onclusive

AUGUST 24, 2020

He’s trained machines to read and score every article as humans do, but with lightning speed and far more consistency. The business of corporate communication and PR will grow faster and garner much greater stature, the more Patrick Liangs we can attract to the field. Finding them should be an industry-wide imperative!

Analytics 347

Analytics Engineering System Software 347

Newsfile

MAY 11, 2023

Involvement with Charity Work or Making a Charitable Contribution Corporate philanthropy supports the well-being of others through donations, volunteerism, sponsorships and other forms of giving back. Training those that do not have easy access to educational opportunities can be very rewarding. However, this is not typically the case.

Writing 52

Writing Energy Training Education 52

Shift Communications

JUNE 28, 2022

For example, offer training, volunteer time or funds to local organizations, raise awareness by sharing resources, create space and amplify voices from underrepresented communities. One good example is Nike’s support of the Black community that is rooted in years of corporate activism and is authentic to the brand.

Employee 124

Employee Local Community Policies 124

5W PR

JULY 11, 2023

Those include things such as salon design, inventory management, staff training, and marketing campaigns. Continuous Support and Training Franchisees in the beauty salon industry often benefit from ongoing training and support from the franchisor. Those programs tend to cover various aspects of salon operations.

Communications 60

Communications Training Advertising Advertising 60

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Contently - Strategy

JANUARY 26, 2023

An article discussing FedEx’s plans to work towards a more sustainable future , for example, speaks to the investor audience on an owned blog. The executive team is one place to start, but great candidates may exist at all rungs of the corporate ladder. Depending on who you pick, be prepared to train your thought leaders.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Melissa Agnes

APRIL 11, 2015

A big part of their success is due to their evolutionary mindset and corporate culture that empowers them to change and adapt with the times. How they train their digital volunteers for effective emergency and crisis communications. Check out the American Red Cross’s blog: redcrosschat.org. About the American Red Cross.

Social Media 174

Social Media Crisis Management Crisis Media 174

5W PR

JULY 27, 2020

In his October 9, 2016 blog about the Baltimore Ravens fourth-quarter loss to the Washington Redskins, former NFL player Dan Birdwell threw in this quote: “You have to play this game just like somebody just hit your mother with a two by four.”. A different survey by TalentLMS said most employees like gamification. Gamification Today.

Exercises 97

Exercises Software Employee Training 97

5W PR

OCTOBER 20, 2020

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. What’s important for CEOs, their boards, and CMOs to know is that there’s a clear difference between corporate mission and brand purpose.

Brand 88

Brand Branding Survey Study 88

ReimaginePR

DECEMBER 8, 2014

Instead, she relies on the advice of Chip, her Yale-trained lawyer boyfriend. Here’s the kicker: Only 15 per cent of corporate boards are made up of women even though companies where women are on the board tend to perform better. Blog Brand Storytelling' This is the school responsible for turning out our business leaders.

Storytelling 323

Storytelling Training Resources Brand 323

Deirdre Breakenridge

FEBRUARY 13, 2015

Susan is CEO of Get in Front Communications , a 15-year-old communications consulting and training company. Anneliz Hannan is a corporate communications professional with strong advocacy qualities and analytic acumen. This was an important question and one that should be explored beyond one student or one blog post.

Healthcare 150

Healthcare Community Twitter Communications 150

5W PR

JULY 4, 2023

That’s due to the lack of training in social media marketing and marketing management before starting their centers. Engage through regular blogging Increase patient engagement by providing informative and relevant blogs on the website of the mental health center. However, a lot of centers find this task overwhelming.

Healthcare 78

Healthcare Engineering Reputation Social Media 78

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. What’s running got to do with PR success? Stay with me here.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

PR News

APRIL 25, 2017

Why does a 27-year-old athlete without a college education know that the best way to head off a potential PR crisis is to be honest, while highly experienced CEOs and heads of multinational corporations, who’ve had the benefit of media training, fail to learn this lesson?

Crisis 71

Crisis Media Training Training Education 71

Presspage

JUNE 29, 2022

And yes, even your corporate comms and PR. There’s a solution prebuilt by people who understand corporate comms, as customizable as you want , for your unique situation. The average corporate website is a good example. There’s a solution out there designed specifically for today’s corporate communications team.

Software 78

Software Corporate System Data 78

Presspage

JUNE 29, 2022

And yes, even your corporate comms and PR. There’s a solution prebuilt by people who understand corporate comms, as customizable as you want , for your unique situation. The average corporate website is a good example. There’s a solution out there designed specifically for today’s corporate communications team.

Software 78

Software Corporate System Data 78

Deirdre Breakenridge

NOVEMBER 21, 2018

Huckins, Graduate Student, American University, PR Expanded Blog Contest Winner. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs. A Guest Post By Sarah D. Patagonia Community Board: Credit Ginny Lefler.

Communications 171

Communications Nonprofit Training Study 171

Landis PR

OCTOBER 17, 2022

We recently announced that San Francisco Business Times included Landis in its Top 100 businesses in the Bay Area Corporate Philanthropy list. In our last blog, Landis President Sean Dowdall and Founder David Landis discussed business’s role in fostering and supporting the communities in which our clients, community and family live.

Nonprofit 98

Nonprofit Banking Healthcare Community 98

Communications Conversations

APRIL 30, 2018

I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology. Corporate intranet. Corporate collaboration tools. Corporate blogs. Corporate podcasts. Think about corporate intranets. Constant dings. Frustration.

Employee 94

Employee Technology Communications Corporate 94

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other. I was a solo corporate comm.

Publicity 174

Publicity Leadership Corporate Agency 174

Reputation Us

DECEMBER 14, 2022

As more companies enter Web3, the structure—expected to replace centralized, corporate platforms—will most likely be the future of doing business online by the end of the decade. See our blog for more details.). We’ve been encouraging companies to hire a Chief Reputation Officer for years (see our blog for more details).

Reputation 78

Reputation Insurance Insurance Employee 78

5W PR

OCTOBER 18, 2023

Responsible posting Train the company’s social media team to post responsibly. The post Navigating Miscommunications Around Your Health & Wellness Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Address questions and concerns promptly to prevent miscommunications from spreading.

Brand 78

Brand Branding Crisis Communications Healthcare 78