Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Training. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. ChatGPT can assist with the writing of press releases, speeches, email campaigns, social media posts, and other forms of written communication. The post below was not written by a human being.

Crisis Management 170

Crisis Management Crisis Exercises Training 170

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. hours to write.”.

Blogging 104

Blogging Survey B2B Analysis 104

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

It was trained on a huge dataset and uses a predictive model to generate content in real time in a fluent, conversational style. I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. It’s different from previous generations of chatbots.

Tools 353

Tools Trends Creativity B2B 353

PRSay

FEBRUARY 19, 2019

In a recent blog post , J.K. Rowling, author of the “Harry Potter” series of young-adult fantasy novels, offered writing advice on her website. Sometimes you have to write even when the muse isn’t cooperating.” This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics.

Writing 126

Writing Storytelling Blogging Strategy 126

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Polaris

NOVEMBER 23, 2014

Binge blogging, that is. A week ago, I challenged myself to write a post a day for 30 days. You can read about my motivations and goals in my first post in the series— Binge Blogging: 30 Posts in 30 Days. I fully anticipate my blogging spree will help my business, though it’s too soon to assess the benefits.

Blogging 126

Blogging Creativity Writing Media Training 126

Cision

APRIL 24, 2015

However, blogging is one of the leading tools in any brand’s content marketing strategy. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Since 2007, NYPL Blogs has showcased content that continues to inspire and educate a devoted audience.

Community 120

Community Mobile Blogging Publicity 120

PRSay

JULY 28, 2021

If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen. They’re cooling their heels with your blog post at the doctor’s office — when their name is called.

Mobile 199

Mobile Web Writing Training 199

Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. How does it work : algorithms are trained to recognize patterns in images and videos by going through huge data sets (this process is called machine learning ). have become essential parts of the marketing and PR toolbox.

Training 399

Training Video Analysis Data 399

PRSay

NOVEMBER 12, 2019

We’ve been issuing press releases for well over a hundred years — since a train accident in 1906 , to be precise. Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. You can always consider things like a blog post, social post, or an email blast.

Writing 98

Writing How To Print Corporate 98

PRSay

APRIL 26, 2021

Train team members on the DE&I style guide. The more staff members who are educated on how to write and speak inclusively about identity communities, the more inclusive language will become a part of work culture and external communications. Audit messaging and trainings periodically. Blog about it.

Education 217

Education Employee Training Community 217

Waxing UnLyrical

MAY 2, 2013

That’s a blog post for another day. This can also give you inspiration to write something that is deliberately on the upswing in terms of popular usage. Take every question your company gets asked and consider writing a blog post to answer it. Competitor websites, blogs and industry forums. Let’s dig right in.

Blogging 111

Blogging SEO Web Google 111

Communications Conversations

OCTOBER 18, 2017

The theme of this year’s #mnblogcon was “growth” But, for my keynote, I attempted to take things a little different direction and talk about what growing my blog has been all about–because really, it hasn’t been about the numbers, followers or like and comment totals. Fun post to write. I felt great.

Blogging 60

Blogging Airlines Hotels Social Media 60

PR Job Coach

NOVEMBER 27, 2009

Here are several ideas of actions that those very early in their training can take now to prep for a career in public relations and in particular "celebrity PR." Learn to write well. Consider writing a blog about what is your passion. If you are an expert on something, write about it. And learn more about it.

Training 106

Training Publicity Insurance Insurance 106

5W PR

JUNE 7, 2023

This may include writing, communication, organization, and time management skills. Reading Industry Publications and Blogs To succeed in the PR industry, it’s essential to stay informed about trends and current events. Being Open to Learning The PR industry is constantly evolving, and there’s always something new to learn.

How To 88

How To Internal International Trends 88

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. How blogging fits into a content marketing strategy.

Training 45

Training LinkedIn Marketing Pinterest 45

PRSay

JUNE 27, 2019

The rule for web content is to keep it short,” writes Jakob Nielsen, principal of the Nielsen Norman Group. Learn more about her training, consulting or writing and editing services at WylieComm.com. The rule for email content is to keep it ultra-short.”. Why do people spend so little time with e-newsletters?

Web 164

Web Writing Study Training 164

ImPRessions - Crenshaw Communications

JANUARY 17, 2024

Midway through 2023, I wrote a blog post on why tech is important to PR , including a section on “the chatbot in the room,” aka generative AI. Most (75%) also don’t offer AI training. Obvious statement: 2023 was a breakout year for generative AI. Its impact was felt everywhere, and the PR business was no exception.

Report 182

Report Policies Survey Ethics 182

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

JUNE 20, 2019

For more on writing stellar bylines , see our earlier post. While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Media training. Leadership events. Speaking opportunities.

Agency 188

Agency Publicity Media Training Training 188

Presspage

NOVEMBER 1, 2023

Other clauses in aforementioned legislation are likely to state that overviews must be provided of copyrighted data that was used to train the model. Hallucinations Generative AI services based on LLMs are built and trained to generate language that is received positively by their users. Suggesting titles, ideas, etc.

Corporate 88

Corporate Communications Training Data 88

Flack's Revenge

MARCH 9, 2021

I blogged about this approach , that was inspired by the book Play Bigger. Most who work in and write about AI understand the importance of inference acceleration. How did they do this? Sure, it starts with great technology, of the proverbial disruptive variety. Challenges.

Case Study 266

Case Study Marketing Software Technology 266

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. On any given day, we can be asked to craft media pitches, bylined articles, PR plans, or blogs posts.

Writing 147

Writing Storytelling Pitching Creativity 147

ImPRessions - Crenshaw Communications

MARCH 17, 2017

.” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. But it’s not as easy as crafting a compelling press release; successful PR people need to be able to write from their left and right brains. And this is still true today.

Training 159

Training Pitching Writing Video 159

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. I’ve shared the results from this exercise in the first half of this post below (“Why I Was Not Blogging”). Why I Was NOT Blogging.

Blogging 64

Blogging Analytics Google Writing 64

PRSay

JULY 24, 2023

I schedule everything: training, monthly paperwork, meetings, brainstorming time, feedback, etc. To reduce the ricochet of random activities, I bundle like activities togethers such as a series of on-camera, one-on-one check in calls, or writing and editing. I quit taking “tentative” meetings, either I commit, or I don’t.

Energy 148

Energy Meeting Writing Course 148

PRSay

OCTOBER 30, 2018

Also: I am going to refrain from linking to the post because I don’t like boosting ad revenue for crass, antagonistic blogs. It went against every principle of clear writing that I talk about in my post, trainings and even tweets. Granted, this is a blog that’s well read among the startup’s target market — millennials.

Pitching 142

Pitching Training Media Relations Blogging 142

Wadds Inc.

JANUARY 11, 2023

GPT-3 is trained on 45 terabytes of text data from a variety of datasets. However, the ability of GPT-3 and tools such as ChatGPT and Playground to generate accurate content depends on how much information it has been able to access as part of its training model, and the veracity of that content.

Publicity 98

Publicity Wikipedia Marketing Training 98

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 52

Radio Pinterest Television Government 52

Wadds Inc.

OCTOBER 12, 2023

AI has assisted practitioners with spelling, grammar, reading level and writing quality in the past ten years. Spelling, grammar, reading level analysis, and writing quality tools have all been incorporated into word processor applications. New technologies become embedded into workflow over time.

Publicity 105

Publicity Tools Exercises Ethics 105

Landis PR

JANUARY 18, 2023

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. ChatGPT’s blog lacks specifics, anecdotes, cultural references, stylistic oomph. Read on for our initial thoughts! I used some incomplete sentences – ChatGPT’s were all complete.

Education 52

Education Training Technology Journalism 52

The Hoyt Organization

SEPTEMBER 8, 2023

It can quickly scan and analyze multiple media outlets, blogs, and social media platforms to track brand mentions, sentiment, and trending topics. The Issue Of Human-Machine Writing Convergence A concern that has arisen with the advent of AI in public relations is not just the fear of machines replicating human writing.

Publicity 93

Publicity Ethics Analysis Data 93

Melissa Agnes

AUGUST 6, 2014

Recently, Eric Chandler and I wrote a blog post called “Social Media Crisis” and Other Buzzwords that Need to Go. ” When I talk, train and write about crisis communications, I always say that your audiences want (and expect) to communicate with the people behind the brand, not with your logo. Then we have jargon.

Crisis Communications 273

Crisis Communications Crisis Communications Training 273

The Proactive Report

MARCH 27, 2020

Here are some ideas: Write useful blog posts and post the links in your social content. Offer training or consulting via video conferencing. Create goodwill and a sense of being connected to your community. They will be will be watching. Don’t come across as tone-deaf or opportunistic. Provide factual updates.

Crisis 225

Crisis How To Small Business Social Media 225

Stephen Waddington

OCTOBER 31, 2018

Sarah Stimson is a longtime friend of this blog. We've pulled together a collective of talented creatives, media, and comms people who can deliver brilliant training, e-learning, speaking, coaching, and employee events for the creative industries. Blogging and writing I will also carry on running my blogs PRcareers.co.uk

Training 95

Training Creativity Employee Data 95

Cision

SEPTEMBER 3, 2015

Schedule Your Blog Posts. I’m big on writing several weeks’ worth of blog content at once so I can dedicate a chunk of time to focusing on my (or my clients’) blog. Bonus Tip: Because weeks can go by before I write for a blog again, I keep a document with topic ideas that I can refer to when I sit down to write.

Communications 120

Communications How To eBook Training 120