Landis PR

APRIL 22, 2024

Beyond a mere list of ongoing initiatives, reports can tell a story and give insight into corporate culture. This blog highlights the essential elements that constitute a good sustainability report, including transparency, a focused curriculum and clarity of information. For the original blog, please visit here.

Report 59

Report Comparison Data Corporate 59

Reputation Us

DECEMBER 14, 2022

As more companies enter Web3, the structure—expected to replace centralized, corporate platforms—will most likely be the future of doing business online by the end of the decade. See our blog for more details.). While you want to encourage their leadership, you definitely don’t want them getting poached! This is changing.

Reputation 78

Reputation Insurance Insurance Employee 78

Shift Communications

MAY 26, 2022

The corporate narrative and expression of it remains mission critical, perhaps more than ever. Here are the communications actions (and opportunities) we see as crucial in times like these: Revisit & shore up your corporate narrative: Are you saying the right things to (excite) the right audience? Don’t take the foot off the pedal.

Employee 88

Employee Case Study Corporate Trends 88

Mindful Marketing

JULY 16, 2022

What made EY’s, and KPMG’s, infractions all-the-more incredible is that they involved the firms’ auditing personnel—the very people who are supposed to ensure that the financial statements of the organizations they audit are accurate and truthful, i.e., that they aren’t cheating!

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. Becky Saeger, Board of Directors, E*Trade Financial. “I I have a quasi dotted line into the rest of the executive leadership team.

Banking 199

Banking Marketing Measurement Leadership 199

MaccaPR

JUNE 11, 2020

In part one of this blog post , we tackled the need to educate employees on how your company is taking these steps to mitigate COVID-19 risk, while addressing the concerns that your employees have about returning to a physical workplace. As leadership continues to communicate with your employees, the human side of your company should lead.

Internal 62

Internal International Communications Employee 62

Prohibition

AUGUST 19, 2021

Corporate recruiters often blacklist individuals with negative reputations. If you have been a victim of internet defamation or slander, you know how anonymous individuals can use hateful comments, videos, or blog posts to attack your reputation online. Financial impact of CEO reputation Management. An Eye on Online Reputation.

Reputation 118

Reputation Google Crisis Management Engineering 118

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. We want to see who blogs or has contributed pieces to on-campus pubs. “Real-world” opportunities from day one.

Skype 147

Skype Agency Meeting Software 147

Mindful Marketing

JUNE 27, 2020

Now more than ever, business leaders must expand their rubric for success beyond financial achievement and assess how their firms function as responsible citizens, consistent with Elkington’s “ triple bottom line.” ” ​ Subscribe to Mindful Matters blog.

Real Estate 111

Real Estate Community Employee Education 111

Deirdre Breakenridge

APRIL 17, 2017

See more articles on our Insights Blog. Prior to founding CommunicationsMatch, Locke held senior corporate communications roles at Prudential Financial, Morgan Stanley and Deutsche Bank and founded communications consultancies. . Listing & Search are Free.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Shift Communications

MAY 21, 2018

million news blogs have been published online, according to a search on media analytics tool Sysomos. Through its own newsroom , Facebook issued 31 corporate and 24 product announcements. Tech giants and behemoth corporations drive a high volume of the media’s stories. So far in 2018, 101.9 million articles and 5.6

How To 68

How To Pitching Report Interviews 68

Sword and the Script

JANUARY 31, 2023

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.”

Software 78

Software Case Study Technology Tools 78

Sword and the Script

FEBRUARY 6, 2018

50% trust financial industry analysts. For a long while, the pace of accounting or financial scandals – and the subsequent criminal trials and ensuing media circus – destroyed the trust in top business executives. Communication builds trust and it’s a function of leadership. 61% trust academic experts.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. The principles of PR remain the same for client work in whichever country you operate. How has PR changed over the years?

Local 120

Local Newspapers Retail Sports 120

Sword and the Script

AUGUST 22, 2017

If you’re recommending a pure PR play or an integrated communications campaign with a big budget attached to it, you have to be able to articulate what the reputational and financial impact will be for the company. What has been the impact of globalization on corporate communications? One publication or blog you read regularly is….

Internal 70

Internal International Interviews Trends 70

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts. I also manage the corporate-level team, which is about to have members on four continents.

Social Media 102

Social Media Media Corporate Resources 102

PRSay

SEPTEMBER 26, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. He allowed me to consult our corporate attorney, who agreed with the decision.

Ethics 109

Ethics Financial Agency LinkedIn 109

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

PR 20/20

MAY 12, 2016

In the press release introducing the 2012 report, Donovan Neale-May, CMO Council executive director, states, “There’s an underlying level of frustration among senior corporate marketers worldwide when it comes to agency contributions to business value creation, strategic thinking, and digital marketing development.”. 5) Invest in the Doers.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Rather, AI will be used to create a lot of filler and SEO bait. Luciana Lima , Head of PR, Reserve Parks.

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. The CEO job was mainly to deliver a strong financial performance. Entrepreneurship and leadership are always fruitful topics.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

5W PR

JANUARY 31, 2024

Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales.

Survey 178

Survey Marketing B2B Study 178

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

OCTOBER 18, 2016

What I love about Susan isn’t how smart she is when it comes to navigating the world of corporate communications within a large org the size of Andersen (because she’s great at that). She now has former students who are ascending to leadership roles with large agencies and companies across town (too many to mention, really).

Agency 60

Agency Groups Public Affairs B2B 60

Presspage

JANUARY 30, 2024

If we look at the role of multimedia in effective investor relations communication, investors not only pay more attention to presentations with multimedia elements, but they also gain a deeper understanding of complex financial details. Its impact on investor relations is profound.

Infographics 78

Infographics Financial Video Leadership 78

NewsWhip

DECEMBER 5, 2019

Catz, Oracle Corporation. Michelle Gass, Kohl’s Corporation. Good, Duke Energy Corporation. Tricia Griffith, The Progressive Corporation. Hewson, Lockheed Martin Corporation. Vicki Hollub, Occidental Petroleum Corporation. Margaret Keane, Synchrony Financial. Novakovic, General Dynamics Corporation.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. From a strategic corporate perspective, what’s particularly significant in the 2011 findings [Edelman Trust Barometer] is that the highest ranked (and new) trusted internal source is ‘Technical expert within the company.’ Same with documentary film makers.

Construction 40

Construction Internal International SEO 40

ImPRessions - Crenshaw Communications

JUNE 28, 2018

A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest. If you’re stuck for byline or blog ideas, you can always ask a handful of peers, customers, or sales reps for feedback on their biggest needs, concerns, or frustrations. When all else fails, try a straw poll.

Storytelling 149

Storytelling Data Survey Financial 149

Communications Conversations

OCTOBER 14, 2021

I took a job on the corporate communications team at an accounting and consulting firm named RSM McGladrey (I think it’s just “RSM” now). So much so that I left a pretty good situation at RSM where I had the trust of a new leadership team and was working on our partnership with the PGA, Zach Johnson and Chris DiMarco.

Social Media 60

Social Media Media Agency Corporate 60

Critical Mention

AUGUST 26, 2018

Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. Regarding diversity, we need to lead by inclusion and improve involvement of diverse populations in PRSA’s membership and leadership. His appointment followed more than 25 years of service in the corporate and agency sectors.

Interviews 79

Interviews Ethics Conference Leadership 79

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. Read lots and lots and lots of blogs and books. However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure. I’ve also seized any opportunity to take on leadership roles.

Sports 245

Sports Agency Industry Creativity 245

MaccaPR

JANUARY 4, 2018

Nothing’s more likely to drive your agency into a pit of despair than forcing them to become your banker – a move that puts the agency’s financial health at risk and sends a message that they are just a vendor to you, not a trusted partner. For more insights from PR industry leaders, subscribe today to our MaccaPR Blog here.

Agency 0

Agency Advertising Advertising Leadership 0

Stephen Waddington

AUGUST 27, 2018

James Grunig assembled a team of six public relations academics and practitioners under his leadership. The research examined a huge corpus of blog posts and discovered that relationships are formed at a nexus in values. Starbucks takes on board comment from customers via its stores and acts on customer preferences via its website.

Communications 60

Communications Analysis Web Handbook 60

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 190

Financial Reddit Advertising Advertising 190