Sword and the Script

MARCH 8, 2022

What things boil down to are the corporate characteristics: is the vendor someone you know, like and trust? The sense I’m trying to convey here is whether or not the vendor – and its leadership – are out in the market listening to PR people. Corporate outlook. A financial software company with no one employed in finance?

Software 81

Software Corporate Publicity Technology 81

NewsWhip

FEBRUARY 6, 2024

Building a decision-making framework for organizations on public statements An increased focus on corporate purpose and social responsibility creates tension for the corporate communication function as business drivers must be balanced with value-driven leadership. Is leadership and management aligned on the issue?

Report 78

Report Publicity Interviews Corporate 78

Stephen Waddington

MAY 4, 2021

COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda. You can download a copy from the Vuelio website.

Publicity 197

Publicity Government Corporate Financial 197

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. Communications is a major driver of corporate reputation—your biggest brand asset. Understanding the purpose and contribution of the communications team to organizational success.

Communications 248

Communications Corporate Reputation Employee 248

Wadds Inc.

OCTOBER 4, 2023

The blunt language is clearly designed to shock” - Financial Times. Alastair Campbell said Brand Vandals deliberately exaggerated the reputational landscape in a review in The Financial Times. The book set out how to upgrade communications operationally and get senior leadership to understand how to counter risks.

Brand 122

Brand Branding Reputation Financial 122

Reputation Us

OCTOBER 23, 2023

” OVERVIEW During legal proceedings—whether on the plaintiff or defense side—corporate reputations are on the line. Reputation experts often work hand-in-hand with legal counsel (as well as executive leadership) to provide critical counsel and support.

Reputation 88

Reputation Publicity Education Corporate 88

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast What’s the secret to success? Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast. PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. What’s the secret to success? Generating brand awareness.

Marketing 195

Marketing Measurement Advertising Advertising 195

ImPRessions - Crenshaw Communications

AUGUST 20, 2019

The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise. corporate boardrooms. corporate boardrooms. Could this mean a sea change in corporate governance?

Corporate 203

Corporate Reputation Employee Government 203

Stephen Waddington

SEPTEMBER 16, 2021

A paper published by Harvard Business Review reports that almost four in five corporate transformations fail. Internal communication has proven to be an important management function during the COVID-19 pandemic, helping organisations manage issues such as leadership communication, furlough, illness, and working from home.

Internal 92

Internal International Communications Employee 92

Stuart Bruce

JUNE 24, 2016

This has already sent shockwaves through global financial markets which will massively impact businesses and organisations. Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change.

Public Affairs 94

Public Affairs Corporate Publicity Communications 94

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 78

Corporate Airlines How To Crisis 78

PRSay

FEBRUARY 2, 2024

Communications teams should focus on having the right tools to demonstrate the results they achieve, even during tough financial times. Brands have attempted to adapt their corporate social responsibility (CSR) efforts to suit their audiences’ varying opinions on controversial issues. CSR stresses quality over quantity.

Trends 183

Trends B2C Video Measurement 183

wiredPRworks

APRIL 9, 2018

Wondering how social selling training for insurance agents and financial advisors really works - and how it can work for you to attract leads, convert sales and build referrals? Presented for insurance and financial advisors by Barbara Rozgonyi. SocialSelling, #PersonalBranding, #insurance, #insuranceagent, #financial.

Insurance 45

Insurance Insurance Financial Training 45

Stephen Waddington

JULY 16, 2021

The crisis has had a devastating impact on financial capital but has led to a rise in social capital. This is likely to be an issue on the corporate agenda for the next decade. It has become firmly aligned with leadership and executive management as a strategic management function.

Publicity 199

Publicity Government Crisis Employee 199

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. But few flood victims after Hurricane Harvey had the luxury of interviewing contractors. This is a valuable perspective.

Corporate 86

Corporate Communications Crisis Management Crisis 86

Sword and the Script

MARCH 12, 2024

The researchers then examined three measures of financial performance among the firms including market share, revenue growth and shareholder return. By comparison, “100% of boards now include at least one designated finance expert among their memberships, many boards have multiple finance experts.”

Marketing 136

Marketing Survey Study Comparison 136

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. the worth of physical and financial assets), which is what ROI measures, instead of insisting on being measured against the 80 per cent.

Leadership 111

Leadership Publicity Government Journalism 111

Reputation Us

MAY 4, 2021

Portland, OR, May 4, 2021 — ReputationUs , a firm specializing in reputation management and crisis response services, officially launched ReputationU —eLearning courses designed to train executives to safeguard their organization’s valuable reputations, mitigate brand damage and protect against the financial impact of a crisis.

Reputation 78

Reputation Crisis Financial Enterprise 78

Stern + Associates

MARCH 29, 2023

Building a company culture that aligns well with your corporate strategy is an indispensable element of fulfilling your objectives. Her research has shown that organizations that emphasize adaptability first perform better on bottom-line financials, showing how essential culture is to success. Chatman , Ph.D.

Strategy 62

Strategy Corporate Financial Measurement 62

PR for Anyone

APRIL 26, 2022

Financial Stories. One of my clients reached out today sharing her idea on this topic about leadership and what happens when Elon Musk takes the reigns of a company that is currently in a hybrid situation and what that will do for corporate culture. If you are a financial planner, what does that mean? What does that mean?

Twitter 130

Twitter Pitching Financial Video 130

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

David PR Group

APRIL 4, 2024

In the vast expanse of the corporate world, few crises carry the potential to shake the very foundations of an iconic behemoth. Anecdotal evidence, like the reluctance of passengers, including myself, to fly on 737 MAX planes despite attractive fares, underscores the financial ramifications and the profound impact on consumer perceptions.

Crisis 52

Crisis Transportation Crisis Management Reputation 52

Stephen Waddington

NOVEMBER 1, 2021

Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services. Corporate websites are awash with net zero targets, but you’ll rarely find data or a plan, itself an indication that business doesn’t wholly understand the issue.

Government 131

Government System Crisis Corporate 131

PRSay

FEBRUARY 16, 2021

Even for a consulting firm as large and successful as McKinsey, the mammoth $573 million, 47-state settlement they negotiated earlier this month regarding their long-term work with Purdue Pharma LP has to hurt financially. It certainly does reputationally. But following principles like these and having your own moral compass can guide you.

Communications 157

Communications Ethics Leadership Reputation 157

Shift Communications

MAY 26, 2022

The corporate narrative and expression of it remains mission critical, perhaps more than ever. Here are the communications actions (and opportunities) we see as crucial in times like these: Revisit & shore up your corporate narrative: Are you saying the right things to (excite) the right audience? Don’t take the foot off the pedal.

Employee 88

Employee Case Study Corporate Trends 88

ImPRessions - Crenshaw Communications

MAY 22, 2017

We represented a credit union through a strong campaign around financial wellness. It sponsors a series of Financial Learning Seminars, underwrites research about the cost of financial stress in the workplace, and raises funds for financial wellness causes. Promoting leadership.

Brand 185

Brand Branding Marketing Wireless 185

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Recommendations and insights for what’s ahead on corporate political activity include: Prepare for backlash. Simplify political activity.

Report 164

Report Company Government Conference 164

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making. Photo by Andrew D.

Corporate 81

Corporate Crisis Management Crisis Government 81

PRSay

DECEMBER 7, 2023

According to our report, if your client has an announcement or initiative that incorporates corporate social responsibility (CSR); environmental, social or governance (ESG); or diversity, equity and inclusion (DEI), the next generation of journalists will want to know about it.

Journalism 177

Journalism Real Estate Survey Report 177

Stephen Waddington

SEPTEMBER 10, 2020

Reorganisation and investment in talent Agency positioning for growth Scaling and corporate development Brexit is done: deal and no deal bring same issues Environment, society, and governance an emerging issue for 2021 Every conversation with marketing and PR agency bosses at the moment starts with the same question about the market.

Agency 122

Agency Creativity Marketing Government 122

Landis PR

APRIL 22, 2024

Beyond a mere list of ongoing initiatives, reports can tell a story and give insight into corporate culture. Photo courtesy of Pixabay In today’s corporate landscape, sustainability is more than a buzzword; it’s a critical component of business strategy. For the original blog, please visit here.

Report 59

Report Comparison Data Corporate 59

PRSay

JULY 6, 2021

Your corporate brand. Confidence that the company is stable, financially healthy and unlikely to lay off employees. While we continue to add positions, our employment competitors have a history of financial trouble and layoffs. Your corporate brand: The value employees help to deliver. Your ideal candidates.

Brand 176

Brand Branding Employee How To 176

Shift Communications

FEBRUARY 16, 2015

In honor of Presidents’ Day, we sat down with SHIFT’s President, Amy Lyons , to get her thoughts on leadership and management in public relations and beyond. There are a growing number of women taking on leadership positions in marketing and PR, including here at SHIFT. What are your main focuses as SHIFT’s President?

Leadership 60

Leadership Employee Industry Internal 60

PRSay

NOVEMBER 18, 2022

14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for Communications” at PRSA’s ICON 2022 in Grapevine, Texas, he cited a Gartner survey in which 83 percent of corporate communicators said their influence on the C-suite has increased. During his Nov.

Communications 86

Communications Survey Conference Corporate 86

PRSay

OCTOBER 17, 2019

A distinguished corporate executive, Byrum traveled throughout the country living and working in California, Texas, Washington, D.C., He then moved to Texas, where he held corporate leadership roles for EDS Corp. Skilled in mergers and acquisitions, Byrum counseled companies on financial structures and market positioning.

Ethics 88

Ethics Financial Local Newspapers 88