5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

AUGUST 8, 2023

This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts. Case studies make for excellent blog posts too.

Case Study 124

Case Study Study Company B2B 124

Deirdre Breakenridge

OCTOBER 22, 2014

Monday morning is a big board meeting. An accomplished senior sales and marketing executive, Valerie is a motivated leader who provides vision, along with strategic and tactical leadership. A follow up blog post by PR 2.0 This was an important question and one that should be explored beyond one student or one blog post.

Crisis 312

Crisis Twitter Community Conference 312

Stephen Waddington

AUGUST 29, 2019

I valued Mandy’s counsel on CIPR Governance issues and engagement with public sector communications communities during my time as President in 2014. As an MBA holder she’s among a group of practitioners that have been driving communications at board level for more than two decades. She’s an MBA and board level practitioner.

Meeting 96

Meeting Training Ethics Government 96

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. It’s interesting to me that the PR software community has put so much effort into natural language processing (NLP, which is a precursor to generative AI ) to evaluate sentiment – and yet it’s dead last on this list of metrics.

Report 108

Report Publicity Marketing Pitching 108

Bianchi Biz Blog

FEBRUARY 22, 2021

For the interview, I would typically meet the distributor early in the morning and ride along on the truck for an entire day as s/he made customer stops. In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin.

Groups 55

Groups Meeting Transportation Media 55

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Sales Reps – Thought Leadership Rainmakers. But it’s also increasingly important to lead generation and sales. How does this impact sales?

Leadership 81

Leadership Reputation Measurement Video 81

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Ensure consistency of message by coordinating website notices, customer and staff emails, employee calls with customers, and virtual meeting updates. The company leadership took charge of the situation before crazy rumors could start or spread. The post PR In The Time Of Coronavirus appeared first on Crenshaw Communications.

Employee 156

Employee Leadership Viral Small Business 156

PRSay

APRIL 26, 2021

And even if you issue public statements supporting social justice movements or decrying injustices experienced by specific identity communities, today’s audiences are savvy at reading between the lines. Outline language references related to a range of identity communities, such as race/ethnicity, gender identity, sexual identity, age, etc.,

Education 217

Education Employee Training Community 217

Shift Communications

DECEMBER 6, 2022

The events of the past few years permanently disrupted both leadership approaches and expectations. Customers, investors, talent and teams now expect more open, accessible and conversational communications and real thought leadership. Executive Communications, Now & Future State. Thought Leadership Channel Strategy.

Communications 78

Communications Leadership B2C LinkedIn 78

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). So, how do you start building thought leadership in your organization? The Best Way to Measure Thought Leadership. Have a look-see. ” 4.

Leadership 40

Leadership Insurance Insurance Community 40

Shift Communications

OCTOBER 26, 2022

It uses many of the same tactics — from media relations to buzzy social media campaigns, meaningful thought leadership, executive visibility, valuable content and so much more — but built specifically to support business priorities such as increased valuation, community connection, breaking into a new market, category creation, or lead gen.

Communications 78

Communications Analysis Leadership SEO 78

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

wiredPRworks

MARCH 10, 2022

How did they meet? Barbara stepped in for Beth as an internal communications consultant at Sears to manage projects for 300,000 associates and the executive team. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Creativity 98

Creativity Communications Instagram Interviews 98

Doctor Spin

DECEMBER 15, 2023

Messaging is the core communication function of an intranet, encompassing all forms of digital messaging, including emails, instant messaging, and chat rooms. It’s the primary tool for day-to-day communication within the organisation. It ensures that meetings are productive and that relevant resources are readily accessible.

System 52

System Employee Meeting Internal 52

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Internal communication often finds its way to social media, blogs, and even the media.

Internal 96

Internal International Communications Employee 96

Stern + Associates

FEBRUARY 1, 2024

Last month, global thought leaders convened in Davos, Switzerland at the 54 th Annual World Economic Forum (WEF) Meeting, bringing industry, academia and government leaders together to discuss the present – and future – of business and society. has one perspective versus Japan, versus Europe, versus Africa. We can give people agency.

Technology 112

Technology Policies Government Community 112

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. Blogs, including independent and corporate blogs, can be credible. More: The 3 Characteristics of Effective Thought Leadership in B2B Marketing 3.

Survey 96

Survey Industry Leadership Study 96

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. What the mindset of today’s top communicators reveals about the profession. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. How did they meet?

Social Media 52

Social Media Corporate Communications Media 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

With a clear set of marketing goals, the team can more easily determine what the content output will consist of and better show how content marketing can help meet business objectives. As with any PR or marketing campaign – leadership needs to know how it will impact the bottom line. Create a content promotion plan.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

PRSay

MAY 18, 2016

An internationally sought keynote speaker, her writing has appeared in Forbes, CIO and VentureBeat, as well over 500 authored blogs. Consistently mentioned in “top people to follow” and “up and coming pros” lists, Oracle named Stacey a finalist for its Community Manager of the Year Award in 2012.

Data 106

Data Meeting Measurement Guidelines 106

PRSay

JULY 6, 2020

Hold virtual meetings. But we can be just as creative during virtual meetings as we are when together in the same room. Virtual meetings also help people working from home feel more engaged. PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom.

Employee 187

Employee Skype Meeting Nonprofit 187

Shift Communications

JUNE 6, 2023

Sit with your leadership teams and scenario plan for the unthinkable. Business leaders must act now to ensure their IT and Communications teams are adapting, including increased reputation monitoring, content moderation, community management and more aggressive misinformation correction.

Enterprise 78

Enterprise Reputation Crisis System 78

Landis PR

APRIL 8, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michael Diegelmann, cometis AG. For the original blog, please visit here. Meet the Integrity Star Award which presents a completely new approach and objectively evaluates companies against 4,000 criteria in their published sustainability reports.

Company 59

Company Report Government Local 59

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 124

Communications Crisis Internal International 124

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Backpack communications was the most reliable and quick route to homes.

Communications 105

Communications Community Crisis Film 105

5W PR

JUNE 2, 2022

As long as the page meets the current newsletter access criteria of the platform, companies can publish from their business, product, service, or the showcase page. LinkedIn has a newsletter feature that companies can use to share a series of blog posts or articles on the platform. Thought leadership.

LinkedIn 88

LinkedIn Strategy Company Writing 88

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. It’s good to meet you. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. This is my CommsHero presentation. Good afternoon. It works to be fair.

Industry 153

Industry Publicity Agency Community 153

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Meeting buyers where they congregate. Do you blog regularly? Test, test, test.

Marketing 169

Marketing Employee Content Marketing Training 169

Critical Mention

OCTOBER 14, 2018

Distill thought leadership into these easy steps, and your track to the podium will be clearer than ever: Step 1: Research, research, research. It’s the simplest and hardest thing to own in thought leadership, but the most important. Find out where people are listening, then meet them where they are. What’s in AdWeek today?

Leadership 68

Leadership B2C Trends Content Marketing 68

Shift Communications

FEBRUARY 10, 2022

When it hits, we’ll be served a huge heaping of headlines proclaiming company X’s innovative leadership because they held a sales meeting in the Metaverse, or led employees on a mindfulness retreat, or established connections with global partners, or celebrated an important milestone.

Marketing 78

Marketing Social Media Meeting Groups 78

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. This is a community where they can openly talk about that. To date those in-person meetings form the backbone of our network.

Agency 59

Agency Internal International Meeting 59

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. How did they meet? Financial Services Organizations Social Media Interview Key Points.

Financial 52

Financial Social Media Banking Media 52

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. That tagline has never been more relevant than it is today.

Financial 98

Financial Conference Agency Resources 98

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Backpack communications was the most reliable and quick route to homes.

Communications 81

Communications Community Crisis Film 81

Solo PR Pro

APRIL 6, 2021

There’s a whole community of like minded people you can lean on. I have the app on my phone and can customize notifications, make calls and even join meetings, although the interface for mobile isn't as user-friendly as the web app. Just because you’re a solo PR pro doesn’t mean you’re in this alone. Microsoft: Get on that).

Tools 89

Tools Google LinkedIn Leadership 89

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. How did they meet? Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. And, he even added links to their sites.

Marketing 118

Marketing Social Media Trends Instagram 118