Ethical Voices

APRIL 22, 2024

I worked at agencies around the Greater Tampa Bay area, doing everything from wine and spirits – working with a major worldwide importer and learning the ins and outs of control states and non-control states – to doing destinations like the Salvador Dali Museum, which is the largest collection of Dali’s work outside of Spain.

Report 90

Report How To Ethics Nonprofit 90

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Not quite: brands are doing that all the time , and honestly, if your business isn’t, then you might as well close up shop today. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

Social Media 177

Social Media Brand Branding Marketing 177

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. Can you share an example of one that worked? Short and sweet.

Media 96

Media Sports Agriculture Pitching 96

Ethical Voices

OCTOBER 30, 2023

One key thing many PR pros are forgetting to do How far do you need to dig before deciding something is true Why don’t you tell us more about yourself and your career? I’m one of those folks that you would never have imagined if you saw me growing up, ever being in public relations.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

Buzzstream

JANUARY 22, 2024

One practice sits squarely in Google’s gray area: guest posting sites. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building.

Analysis 91

Analysis SEO Guidelines Google 91

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is like picking a favorite child! Why were we successful?

Pitching 98

Pitching Consumer How To Education 98

Barokas

JULY 6, 2020

Like our client Techstars, Barokas Communications abides by the motto of “Give First.” This rule of thumb manifests itself perhaps most visibly in the time we provide helping seed and early stage startups understand the why, the when and the how to engage with a PR partner. That said, our sweet spot is high growth tech startups.

Consumer 131

Consumer Product Launch Agency Sports 131

Buzzstream

NOVEMBER 28, 2023

And once you know how to find them, you can begin to strategize on how to build them. Link relevance measures how relevant a backlink is to your site. There are certainly degrees of relevance, but it should be obvious why the two pages are interconnected. Welcome to the era of quality, relevant links. What Is Link Relevance?

How To 62

How To Google SEO Pitching 62

Polaris

NOVEMBER 27, 2014

The last thing they want—or expect—to see in their news feed is a blatant sales pitch from your brand. Posts that scream “buy me, buy me” are jarring. especially when you’ve just enjoyed watching a video of your niece’s hockey game or the latest Grumpy Cat complaint. Don’t be the most annoying brand on Facebook.

Facebook 178

Facebook Brand Branding Social Media 178

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Google Yourself!

Reputation 118

Reputation Google Crisis Management Engineering 118

Contently - Strategy

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. And you make your article longer. At that point, hopefully , you convert your readers to your customers. Why this “standard” approach to SEO no longer works.

SEO 118

SEO Strategy Brand Branding 118

Sword and the Script

JUNE 15, 2021

To put it another way, just one-third of writers are in direct contact with customers – which suggests about two-thirds have no direct contact. For example, just 50% talk to sales or customer support. More than a proactive partner: an extension of your marketing and PR team. Need an extra pair of hands? Check out our services.].

Survey 117

Survey B2B Marketing Interviews 117

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. YES, it might be easier … but it’s not more effective for your brand. It’s no wonder marketing communications and PR professionals are frustrated.

Automotive 77

Automotive Media Report Print 77

Melissa Agnes

JULY 17, 2014

I recently did a guest lecture for Professor Eric Chandler ‘s NYU class and, prior to the guest lecture, Eric and I got to talking about the different buzzwords that get under our skin. I thought it would make a fun post to share these buzzwords with you and explain why it is that they just mean absolutely nothing to us!

Social Media 252

Social Media Crisis Media Viral 252

Melissa Agnes

FEBRUARY 17, 2015

Each week, I get approached by a handful of university students and young professionals seeking my advice on how they can kick-start their careers in crisis management. Although I would love to be able to give time to each and every one of you, my schedule doesn’t always permit me to do so. So I decided to do that here.

Crisis Management 186

Crisis Management Crisis Skype Case Study 186

PR in High Definition

JANUARY 23, 2020

This is going to be the BEST blog piece EVER !!!!! Did that make you want to read on? My guess is probably not, or perhaps only those who know me and would be wondering why I seemed so desperate. There are better ways to draw attention to your point. Why do communicators use superlatives? Is it the right time?

Social Media 62

Social Media Blogging Course Financial 62

Communications Conversations

NOVEMBER 11, 2022

If each coffee meet-up represents 2 hours of time (an hour for the meeting and half hour of travel/prep time on the back and front ends) that equals 2,600 hours devoted to networking (minimum) over those 13 years. Why did I schedule and attend all these meetings? In college, I worked for the student newspaper. Here’s my math.

Meeting 68

Meeting Social Media LinkedIn Groups 68

ReimaginePR

JUNE 6, 2016

If I were to (safely) drop you out of a helicopter and into an uninhabited territory, and you were left alone to find your way home using the sun and stars as your guide, would you go? Unless you have a map or the survival skills of Bear Grylls , I’m guessing your answer is probably a big fat N-O. That’s just crazy talk.

Social Media 120

Social Media Media Instagram Advertising 120

Communications Conversations

SEPTEMBER 7, 2022

Most days, it feels like I just made the leap! And, over those 13 years, I’ve talked to a lot of people who have been considering “making the leap” to solo life. Now, we all got a taste of what this lifestyle is like the last couple years thanks to COVID. But, professionally, you’re on your own.

Web 68

Web Meeting Groups LinkedIn 68

The Resolution Blog

NOVEMBER 30, 2018

and be honest with yourself here: is it really a good enough story? A failed sell in doesn’t mean that your story is dead?—?far If your sell in is getting crickets in response, these tips will help you turn it around. I.e. would you open the email based on the subject line alone? Does your sell in read like an advert?

Case Study 120

Case Study Study Local Pitching 120

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Automotive Media Transportation 81

OnePitch

APRIL 14, 2022

On this month’s profile, we are talking with Cortney Williams , a Practice Group Director at ARPR. While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

OnePitch

MAY 12, 2022

On this month’s profile, we are talking with Eric Chemi , a senior vice president for Broadcast Strategy at Bospar. He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter.

Strategy 52

Strategy Interviews Pitching Energy 52

PR 20/20

OCTOBER 26, 2022

Editor’s Note: The content for this blog post was inspired by our team’s quarterly book club meeting. You can read more of our book club recap and takeaway posts here. Having been ranked as the “#1 Marketing Book” by Mashable and on FORBES’ list of “11 Marketing Books Every CMO Should Read,” it’s easy to see why.

Content Marketing 52

Content Marketing Resources Guidelines Exercises 52

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So The percentage of items containing one or more key messages went up slightly to 10%.

Measurement 52

Measurement How To System Comparison 52

Ethical Voices

AUGUST 1, 2022

Can corporations really be ethical media enterprises? Why don’t you tell us more about yourself and your career? We’ll have some fun discussions around that, but thinking about those ethical dilemmas across your career, what is the most difficult ethical challenge you ever confronted without naming names?

Ethics 71

Ethics Agency Journalism Corporate 71

Konnect Agency

NOVEMBER 26, 2019

There are many things that are indicative of a strong public relations agency , but one of the telltale signs is the number of years they have kept their clients. While there are many other tactics than what I will be discussing today, below are two of the most successful: paid media and spokespeople. Never losing momentum.

How To 80

How To Print Agency Social Media 80

Cision

JULY 13, 2015

This may seem like a counter-intuitive way to start out a piece about networking until I tell you that the most successful people in the workplace tend to be givers as well. Just like Hornik, they have unique perspective that differentiates them from other people. Want to build your support base and spread your ideas?

Writing 120

Writing Social Media Community Course 120

OnePitch

JUNE 16, 2022

On this month’s profile, we are talking with Desiree Dozier , an Associate Vice President at Finn Partners. For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives.

Pitching 63

Pitching Consumer How To Meeting 63

The Resolution Blog

JUNE 24, 2015

Whether you're a small business with an announcement to make or a worldwide brand with big news to break, you're going to need to get your story out there. That's why more and more organisations are transitioning to the brand newsroom approach. First things first - define your audience. Keep your content concise.

Viral 120

Viral Social Media YouTube Small Business 120

Prohibition

JULY 3, 2018

Just a fresher, recently graduated or with no experience of anything at all – these three things can seem to limit your opportunity to bag yourself a job in the PR industry. Here are a few things that you can focus on, to stand apart from the rest of the crowd, with no PR experience at all: Build Your Personal Brand.

Case Study 54

Case Study Interviews Study Social Media 54

Bianchi Biz Blog

MAY 27, 2021

After all, despite having to move to an all-virtual format, hosting or participating in panel discussions that tackle topics of interest in your industry is a great way to showcase thought leadership and bump-up brand recognition with target audiences, such as customers, prospects, potential recruits and journalists. How Will You Operate?

Meeting 97

Meeting Conference Video Pitching 97

Cision

AUGUST 22, 2016

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. From a communications and marketing perspective, it’s important to understand what AMP is, how it works and how you can implement it in your content marketing. Spoiler alert: AMP is all about speeding up your mobile pages.

Mobile 96

Mobile SEO Web Google 96

wiredPRworks

MAY 5, 2020

When you make a mistake, you’re supposed to look back at why it happened. On day 50 of COVID-19 home confinement, I decided to reach out and connect with people. The AMA or ask me anything format is popular on Reddit. I decided to come up with a variation on the AMA theme: AHA or ask her anything. I felt good.

Marketing 52

Marketing Reddit LinkedIn Blogging 52

The Resolution Blog

NOVEMBER 25, 2015

Secure coverage on the biggest publisher. Watch our video to find out how to make your PR coverage more visible on Google. 72Point’s Jess Macdonald shares tips on how to gain more news coverage using surveys in a new way. What is Inbound & why should PR pros care? Stop posting sh*t on the internet.

eBook 120

eBook Google Tools Analytics 120

Buzzstream

MAY 30, 2018

As an entrepreneur, you often send out emails to influential members of your industry. Maybe with the intention of getting a backlink from their blog, or maybe collaborating with them for marketing purposes. In an ideal scenario, you hear back from them, work together on something, and there’s a surge in the attention you get.

Pitching 106

Pitching Ethics YouTube Travel 106

Prohibition

JULY 3, 2018

Just a fresher, recently graduated or with no experience of anything at all – these three things can seem to limit your opportunity to bag yourself a job in the PR industry. Here are a few things that you can focus on, to stand apart from the rest of the crowd, with no PR experience at all: Build Your Personal Brand.

Case Study 48

Case Study Interviews Study Social Media 48