Doctor Spin

DECEMBER 22, 2023

Shep Gordon is a well-known figure in the entertainment industry, renowned for his innovative and creative approach to public relations and talent management. There are various accounts of how the chicken got there, with some suggesting it was thrown on stage by the audience, while others claim it was part of the band’s own props.

Wikipedia 52

Wikipedia Reddit Local eBook 52

Communications Conversations

MARCH 12, 2019

What’s always been missing in this debate is a relatively objective third-party who can take an impartial look at what’s happening, how things have shifted and give an informed opinion on this topic. OK, fine I’ll share my opinion! Predominantly, I’m talking about corporate blogs and social channels here.

SEO 125

SEO Corporate Course Banking 125

Solo PR Pro

NOVEMBER 17, 2020

Even solo public relations professionals have partners. Are these silent partners reliable teammates who are working for you? Enrich your basic contact information and social media links with self-promotional references. Post the title and link to your latest newsletter or blog, plus a link to subscribe.

Real Estate 80

Real Estate Case Study LinkedIn Social Media 80

Barokas

SEPTEMBER 5, 2019

For aspiring public relations professionals, starting your career with an internship at an agency is a great way to build valuable skills and learn more about the many areas of PR. It requires a head-first plunge into multiple client accounts and many different tasks. At first, the agency world may seem overwhelming.

Agency 79

Agency Construction Internal International 79

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. Tell us a bit about your current role, what a typical day looks like, and who your clients are. I love this question! News & World Report.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Stephen Waddington

AUGUST 29, 2019

I valued Mandy’s counsel on CIPR Governance issues and engagement with public sector communications communities during my time as President in 2014. She sits on the CIPR Board, has been a Council member for five years and volunteered for ten, most recently as Chair of the Local Public Service and Policy committees.

Meeting 96

Meeting Training Ethics Government 96

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. My ultimate goal is to use my background as an anchor/reporter to help tell the stories of my clients in compelling, visual ways and to help them gain the coverage and exposure they seek.

Television 120

Television Pitching Journalism Interviews 120

Doctor Spin

FEBRUARY 15, 2024

Have you ever wondered why public relations professionals often talk about communications (with an ‑s) instead of communication (without an ‑s)? Noteworthy : “Public Relations” is synonymous with “Strategic Communications” (i.e Please support my PR blog by sharing it with other communication professionals.

Communications 52

Communications eBook System Corporate 52

Polaris

JANUARY 21, 2015

As a blogger and a public relations professional, I sit on two sides of the proverbial desk. My team and I are responsible for developing blogger outreach programs for clients—and I often receive pitches from other PR agencies about their clients. The blogger may decide to call you out, either on their blog or on social media.

Agency 100

Agency Pitching Enterprise Policies 100

Doctor Spin

APRIL 30, 2023

There are four models of public relations. In their seminal work, “ Managing Public Relations ,” James Grunig and Todd Hunt (1984) introduced four models of public relations that have since become the most widely cited in academic circles. Model 2: Public Information Model. The Greatest Show on Earth.

Publicity 52

Publicity eBook Ethics Resources 52

Konnect Agency

MARCH 31, 2020

Some high-level considerations include: 43% of the US population is now being asked to stay home, and that number is expected to grow to at least 54% in the next few days – so what do you offer these people who are now adjusting to working from home and having kids at home? Try to be as transparent and direct as possible.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Sword and the Script

JUNE 6, 2017

He’s my guest for this latest edition of the Off Script series of interviews. Cutting my teeth in the B2B high technology agency environment was so beneficial on many fronts. Even as a junior account executive, you were expected to “just keep up” (or ship out). 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

Sword and the Script

JANUARY 8, 2019

In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal. 1) Soft interviews on your company blog. Media references are hard for several reasons.

B2B 78

B2B Media eBook Interviews 78

Polaris

AUGUST 28, 2014

Over the last (almost) 3 years, I’ve written more than 236 blog posts. Since I’m in the process of revamping my site and my blog, I toyed with the idea of just deleting the ones I didn’t like. My online conscience (AKA Randy Milanovic ), who is also a good friend, told me so. Public Relations'

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? Julie Staadecker, Account Director. After an aggressive media relations push, we began to pick up traction in the local market. Taylor Smith, Account Manager. Ali Parisi, Account Coordinator.

Print 60

Print Media Travel Wireless 60

PR in High Definition

JUNE 20, 2019

It’s a few days until my wedding so I apologise in advance for these analogies, but I’ve often thought that PR and ABM should be joined in holy matrimony. Public Relations and Account-Based Marketing work as a pair and can certainly make beautiful content babies together, so why are teams still operating separately?

Banking 48

Banking Course Storytelling B2B 48

Sword and the Script

AUGUST 8, 2017

Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. Should you pitch a different contact at the same pub? This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. It’s the media pitch met with silence.

Software 70

Software Tools Pitching Media Relations 70

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. Public service broadcasting is failing to pick up the shortfall. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Solo PR Pro

MAY 16, 2023

Bringing in a trusted team member or subcontractor to handle work in your absence and serve as a point of contact for your clients. Similarly, you'll need to make sure your clients are okay with someone new helping on their account. You get to take control of your own parental leave planning before you meet your new bundle of joy.

Insurance 52

Insurance Insurance Policies Local 52

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. With the recession came cost-cutting and CFOs started squeezing the GC’s budget, who in turn squeezed, their law firms. The in-housing trend in PR isn’t entirely surprising. likes to say.

Agency 94

Agency Trends Marketing Survey 94

Sword and the Script

SEPTEMBER 27, 2016

It was quite possible this was the first time in a month that vice president, who supposedly led my external PR team, was thinking about my business. Perhaps sensing my frustration, I received a follow-up email after the call recommending we post some tweets. Don’t miss a post: subscribe to this blog by email here.

B2B 60

B2B Corporate Agency Creativity 60

PR Job Coach

NOVEMBER 1, 2011

Managing a career in the public relations and communications industry can often be a full time job akin to managing the communications strategy for a Fortune 1000 firm or being a product promotion specialist in the world of technology. Here are a few of my favorites: 1. Let me explain. The resume is the first leg. That is it.

Google 148

Google Web LinkedIn Facebook 148

Sword and the Script

OCTOBER 3, 2017

In my educated estimation, these answers demonstrate a lack of marketing accountability. In my educated estimation, these answers demonstrate a lack of marketing accountability. Don’t miss these related posts: Why Content Marketing and Public Relations Need Each Other. 27% said they don’t know how.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Sword and the Script

NOVEMBER 22, 2016

of those who said their businesses buy paid placements on social media, the majority (almost three-fifths) pointed to Facebook and LinkedIn as the platforms that gave the best return on those dollars.”. Moreover, these studies mesh with my own experience in B2B. req.) – by Regalix found. “…of

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

AUGUST 21, 2018

She is Nicole Wojno and she is my guest on this latest edition of the Off Script series. NW: I went to school for PR and was working at a healthcare IT PR and marketing agency and was also studying to get my MBA at night for marketing. NW: It’s really shaped my worldview in a few ways. Tell us how that happened?

Marketing 65

Marketing Data Interviews Agency 65

Waxing UnLyrical

MARCH 30, 2011

It’s a familiar phrase to people of my generation. Working within PR, and particularly in media relations, I’ve found that voice mail is bordering on pointless. It’s also blatantly obvious that the more that we grow into Web 2.0 , the more opportunities it affords us to get in contact with people. Guest post by Mike Doman.

Skype 53

Skype Web Media Relations Mobile 53

Prohibition

JULY 3, 2018

But worry not, there is always something that can be done, after all, nobody is born with experience in public relations! An impressive social media presence through blogs, online articles or a high following on Facebook, Instagram, and other key platforms can play an important role in getting you your first job.

Case Study 54

Case Study Interviews Study Social Media 54

Journalistics

FEBRUARY 25, 2013

You want more publicity, don’t you? Whether it’s for yourself, your organization or the clients you represent, more publicity is a good thing. For many of us, it’s what attracted us to media relations in the first place. For starters, the media environment – and therefore the media relations environment – is 24/7 today.

Media Relations 52

Media Relations Media Pitching Writing 52

Prohibition

JULY 3, 2018

But worry not, there is always something that can be done, after all, nobody is born with experience in public relations! An impressive social media presence through blogs, online articles or a high following on Facebook, Instagram, and other key platforms can play an important role in getting you your first job.

Case Study 48

Case Study Interviews Study Social Media 48

PR Conversations

JULY 24, 2014

The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations. Ma Weidu, a major collector who picked up some pieces in exchange for cigarettes after the Cultural Revolution devalued art. By Jiamin Ren.

Marketing 87

Marketing Communications Video Reputation 87

Waxing UnLyrical

DECEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Walking the Social Talk December 6th, 2010 Tweet These boots were made for talking As editor of Women Grow Business (disclosure: client, which I love ), I come across remarkable blog posts every day.

Facebook 84

Facebook Twitter Social Media Blogging 84

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. For your frame of reference, I’m based in upstate New York and my client is in Los Angeles.). And we had to let them go and we hired the person who was runner-up. Guess what?

Brand 70

Brand Branding Local Interviews 70

The Hoffman Agency

MARCH 11, 2019

One of my favourite quotes comes from the late Douglas Adams, author of ‘The Hitchhiker’s Guide to the Galaxy’ (though I should stress that I don’t necessarily subscribe to the view, I just like the quote!): ‘I love deadlines. If the data held relates to an individual who’s in the EU, GDPR applies. Handy stuff.

Data 28

Data Agency Industry Privacy 28

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

Facebook 108

Facebook Twitter Blogging Social Media 108

Sword and the Script

JANUARY 17, 2023

My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since. My previous list was something of a mishmash of tools, where this list attempts to categorize vendor in a way that is useful to prospective buyers. Agility PR Solutions (Canada).

Technology 93

Technology Software Resources Pitching 93

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Over 70 million new blog posts are published each month — and that’s just WordPress alone. With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively.

Tools 71

Tools Blogging Pitching Google 71