The Resolution Blog

AUGUST 6, 2019

What metrics are comparable? Keen to guide us through ‘the basics’ so we understand the principles and meaning behind some of the metrics which seem so familiar; this post looks at engagement rate and how to calculate this manually. Where should we be cautious when interpreting the data? March to May 2019. Why choose post data?

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Prohibition

JULY 7, 2023

In recent years, live video has emerged as a powerful tool and platform for businesses and influencers to engage with audiences in real-time and increase brand awareness amongst key audiences. Prepare and Plan Ahead successful livestream, content creation, increasing engagement, wider audience ‘Failing to plan is planning to fail.’

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Katie Paine's Measurement Blog

FEBRUARY 5, 2023

Syn: AVE, Advertising Value Equivalency, Earned Media Value, Impressions Like the mythical succubus, AVE (advertising value equivalency) and other bad metrics suck the strength out of your PR campaigns. Our theme for this month is True Love, Relationships, and Engagement. Ignore the siren song seduction of impressions, likes, and AVE.

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Doctor Spin

FEBRUARY 15, 2024

And what are some communications synonyms? Communications – Differences Between Master’s Programs. This concept is foundational in the study of communication theory, highlighting the mechanisms of message transmission, reception, and interpretation between individuals or groups. Merriam-Webster.com. 2 Rivera, K.

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PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. ” We’re delighted you also waded into our blog’s territory to opine.

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Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel.

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NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications.

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PR in High Definition

MAY 24, 2023

Highlighting the importance of honesty and transparency in negotiations is something that the majority of businesses will already be doing, so what other efforts can be made? Fundamentally, all your employees must buy into your company’s ethos and what it is trying to achieve. However, this goes beyond revenue generation.

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Prohibition

OCTOBER 2, 2019

Some pretty impressive social media stats. As we can see, social media covers a multitude of different platforms (which change and grow by the day) from blogs to forums, social networking sites (like Instagram and Facebook ), to photo and video sharing sites (like Vimeo and YouTube ). 6 million people in the UK use Twitter.

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Communications Conversations

FEBRUARY 10, 2020

These influencer marketing agencies and networks have always seemed to me a little like the former mom blog networks. You put a middle-man in between any two parties and you’re bound to get confusion and frustration. #2: If you’ve worked in IM at all, you know the old adage applies: What can happen, will happen.

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PR 20/20

APRIL 29, 2023

You’re on the road to establishing your association as a thought leader, improving your SEO, and engaging current and prospective members. Entrances : If you’re publishing content in the form of blog posts, pillar pages, or resources, it’s important to understand how many visitors are entering your site through that content.

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Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. In other words, the evidence suggests they know what they are doing.

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Doctor Spin

APRIL 4, 2023

Here we go: Table of Contents What Is a PR Strategy and Why Do You Need One? No one notices this absence because all the bells and whistles seem impressive and well-researched. In an attempt to cover all possible bases, you might risk adding too much—while missing to add the essential components.

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Sword and the Script

JANUARY 28, 2020

What I saw was quite impressive. What I saw was quite impressive. This includes blogs, discussions and other formats. The company says it provides coverage in 150 different countries and includes millions of sources. Yet if the name rings a bell, the company has been working on its awareness.

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Prohibition

NOVEMBER 6, 2021

What is paid social media? Where social PPC differs from other forms of PPC, most notably PPC for search – which involves paying search engines to display your ads on SERPs and elsewhere – is that it is more display-oriented. Here, we will educate you on everything social PPC! How does Social PPC work?

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Barokas

MAY 28, 2020

Are you tired all the time? Taking more naps than seems healthy and normal? Confused about the cause of your uncharacteristic exhaustion—especially considering all of the extra downtime you’ve had over the last two months? For the time being, we’re living and working in a new normal. Skip the video.

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Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ).

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Sword and the Script

JANUARY 3, 2023

Some notes to keep in mind as you read: First, ChatGPT has a feature called “regenerate response” – which essentially asks the machine to answer the same question a different way. What is public relations? Public relations is the practice of building and maintaining relationships between an organization and its stakeholders.

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Polaris

DECEMBER 14, 2014

For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Here’s what they told me. #1 One Christmas when I was a kid, I remember really, really, really wanting a Tony the Pony. If you’re younger than I am, you may not remember Tony. 1 Neal Schaffer.

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ReimaginePR

MAY 30, 2015

And I receive them from organizations hoping for coverage in our blog. When we take a company on, we assess what materials they have. They’re often not what they need to be. But you need to give the media what they need to run with your story. What needs to be in your media kit: 1. I develop them for clients.

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PR in High Definition

MARCH 24, 2020

Cultures vary wildly too; France is the country closest to the UK in proximity, yet the two countries are vastly different – there are different languages, different attitudes, different traditions, and different cultural references. The reality is that it’s considerably more complex than many firms anticipate.

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Sword and the Script

MARCH 11, 2017

The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. 1) Visualize how people engage with your site. 1) Visualize how people engage with your site. The most impressive recommendation was Page Analytics by Google. The emphasis here is on talent or ability.

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Prohibition

AUGUST 4, 2021

Or a less-than-flattering media story spreads far beyond what you expected. Our team has been trained to respond quickly to any situation that may arise on the web so you can focus on running your business instead of worrying about what people are saying about you online. Why You Need It. How does it work?

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Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. But now we’re in the digital age — and the advertising industry has stormed ahead with the sheer number of metrics it uses (like click-through rates and engagement rates) to justify itself.

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Practical Law Construction

OCTOBER 26, 2021

I’ve just been looking back over our past blogs and neither Matt nor I have written about an English adjudication enforcement case since May. There are lots of similarities between them as both are about an adjudicator’s jurisdiction, breach of the rules of natural justice and severance. CC Construction Ltd v Mincione.

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Sword and the Script

OCTOBER 17, 2017

Is it different than illegal marketing? This is the main distinction between legal marketing and the rest of the marketing world. I don’t remember precisely how or where, but it was near the intersection of Southeastern Chapter of LMA and the LexisNexis offices on the NC State campus. Her interview here is nothing short of exceptional.

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Ethical Voices

AUGUST 1, 2022

We’ll have some fun discussions around that, but thinking about those ethical dilemmas across your career, what is the most difficult ethical challenge you ever confronted without naming names? Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. That situation arose.

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MaccaPR

MAY 23, 2016

What does that mean? Whether you’re a healthcare marketer or not, here’s an inside look at what any communicator could take away from the Conference: Breaking Down the Complex. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S.

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Waxing UnLyrical

MAY 15, 2018

What surprised me was the degree – I could feel the frustration stemming from the sentiment expressed in the open-ended comments.”. If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future. Or are we? Let’s hit it.

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The Stalwart Blog

DECEMBER 25, 2019

Kevin, give folks a background as to who you are, what is it about idea guy and how do people come and how do people come and find your services and then what are the reasons they contract with? Most of my career has been around marketing communications, problems and creating media that creates engagement has been solutions.

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Flatiron Communications

JANUARY 11, 2018

They now include the use of sophisticated consumer data sets to inform messaging and media channels, tapping social influencers to drive brand esteem and consumer behavior, and even getting into bed with the Facebook-Google advertising duopoly to deliver impressions, engagement and conversion. When PR Turned to the Dark Side ”).

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Sword and the Script

MAY 1, 2018

No matter what vertical market you are in, there is no shortage of competition. The results were impressive, so I dived into the report to understand the findings. The results were impressive, so I dived into the report to understand the findings. And more is cropping up seemingly every day.

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Beyond PR

MAY 8, 2018

When you’re making lighter decisions, like where to go for brunch or what brand of hiking shoes to buy, you might step out of your inner circle to ask for recommendations. For example, if you’re looking to generate awareness about a new event, your influencer search will look a lot different than if your goal is to sell tickets quickly.

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Buzzstream

NOVEMBER 7, 2017

Coming from a country where endless phone calls to journalists and influencers, befriending them on Facebook, and ‘bribing’ them with small gifts are accepted outreach tactics, I was only familiar with these aggressive approaches, which were very different from my personal idea of leveraging soft skills and building real relationships.

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Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Be careful whose advice you buy, but be patient with those who supply it. Baz Luhrmann, The Sunscreen Song, 1998. Baz Luhrmann, The Sunscreen Song, 1998. I see a few things.

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5W PR

NOVEMBER 23, 2021

percent engagement per post compared to.07 So, what hashtags should you use? You can go to the explore page and find what hashtags get the most action. Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. According to cision.com, Instagram gets 4.21

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Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. It was eye opening to say the least.

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