Burrelles Fresh Ideas

DECEMBER 5, 2023

When employees feel appreciated and resonate with the company’s vision, the impact becomes evident in both internal feedback and external perceptions, shaping a positive image of your organization as an appealing workplace. In the dynamic landscape of modern workplaces, effective internal communication is paramount.

Internal 97

Internal International Communications Employee 97

Presspage

FEBRUARY 28, 2024

In fact, according to survey findings by PWC , 69% of business leaders have witnessed an emergency over five years, with the average number being three. With the right PR solution. While few try to make mistakes deliberately, every company needs to anticipate a crisis. That’s the bad news. We know what you’re thinking – how?

Crisis 113

Crisis Reputation Software Crisis Communications 113

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 99

Media Nonprofit Pitching Analytics 99

Stephen Waddington

MAY 19, 2020

COVID-19 is accelerating the modernisation of PR practice and skills. The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. It’s a complex story that is enabling us to begin to understand the implication of COVID-19 for the future of PR practice and skills.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. PR budgets 5. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. There’s power in a good little story about PR success. ROI and proving value 2.

Survey 137

Survey Measurement System Education 137

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? Not in today’s PESO PR model. PR pros around the globe are witnessing massive changes in the field. In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Sword and the Script

DECEMBER 3, 2019

To date, I’ve written seven posts for the PR Tech Sum series – so a little more than half a year. In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. 1) The most interesting PR tech announcements from 2019. And here we go…. million; and.

Data 87

Data Enterprise Survey Instagram 87

The Proactive Report

DECEMBER 9, 2017

Earned media is growing more and more appealing to these companies, as the price of paid efforts increases. Working with Cision, Demand Gen found that 79% of marketers are prioritizing earned media over traditional paid ads, which have become less effective. Tracking ROI and tying earned media impact to business goals. .

Case Study 100

Case Study Media Study Measurement 100

Critical Mention

MAY 22, 2018

As a PR pro, it’s tough to keep your audience engaged. With so much information available, it’s important to find and deliver them the most compelling content. Blogs, social media, and company websites all have different styles. Relevance can relate to your company, clients or industry. Be Relevant.

How To 84

How To Blogging Survey Education 84

Sword and the Script

APRIL 6, 2021

SEMrush goes IPO; Meltwater acquires Linkfluence; G2 names best media monitoring solutions; Critical Mention adds GA integration; Vetted is generally availability. This time last year was the first PR Tech Sum published after the Coronavirus was declared a global pandemic. Little did we know we’d be in that place for more than a year.

Media 106

Media SEO Analytics Analysis 106

Burrelles Fresh Ideas

MAY 23, 2023

Dentsu recently came out with a survey regarding consumers’ summer travel plans. Trips abroad are also making a nice comeback from previous years impacted by the pandemic. This summer appears to mark the return of travel as we used to know it. What I’m reading in the press and hearing on the morning shows tends to back this up.

Travel 40

Travel Tourism Airlines Hotels 40

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. It’s a work in progress. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JUNE 24, 2019

This is great news for marketers looking to increase the impact of their campaigns. In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. Influence is often confused with simply having a large social following. Guest Post by Debbie Friez.

Measurement 95

Measurement eBook Tools Survey 95

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. When I covered the rail industry for Progressive Railroading , I wrote a few stories on how freight railroads use drones to survey tracks and bridges.

Meeting 81

Meeting Automotive Media Transportation 81

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In other words, we don’t know the impact that changes to customer perception may have on our business. Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. Identifying a PR crisis. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

The Resolution Blog

MAY 11, 2016

We’re on a mission to meet talented PR teams around the world to find out how they do things differently. RFPs may say that they just require public relations, but today that means strategy, content creation, social and PR so we have the talent in-house to deliver on that. the list is endless. the list is endless.

Creativity 120

Creativity Comparison Consumer Examples 120

Scott Public Relations

NOVEMBER 16, 2018

The focus on fake news’ impact almost exclusively on politics might lead some to disregard it as irrelevant. Communications professionals in all industries are facing new challenges to maintaining credibility and the strength of their brands, but a survey of European operators discovered they don’t all view the issue in the same way.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. He did a great job repairing my iPhone and as a result, I left him a nice review on Google which I hope will help other customers with broken phones to find him (the photo above is from his shop).

Marketing 60

Marketing B2B Local Customer Service 60

Beyond PR

FEBRUARY 27, 2018

If reaching your audience through industry influencers is on your to-do list for 2018, realize that there are different types of influencers, and you likely will benefit from including variety in your influencer marketing strategy. Everyday Consumers Have a Lot of Impact. The Value of Celebrity Influence.

Consumer 65

Consumer Corporate Employee Social Media 65

Stephen Waddington

MAY 23, 2018

Today 12% of PR skills can already be undertaken or significantly enhanced by artificial intelligence. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. AI tools in PR? The market for tools in PR is exploding.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. All of these posts are neatly organized under a tag called PR Tech Sum. I’d like to give it away to a young PR professional, or a student. And now, here’s this month’s PR technology summary….

Analytics 68

Analytics Report Technology Pitching 68

Sword and the Script

NOVEMBER 1, 2016

She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. The casual observer in any retail store will find it unmistakable. Impact: The average social engagement per piece of content created by this influencer within this topic.”.

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be b) More pay-to-play opportunities to participate in national media relations opportunities. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

AUGUST 22, 2017

You can’t let a root culture run awry and expect PR to pitch reporters for “positive” media coverage, either. There are a few technology companies finding that out the hard way these days. 1) You’ve got a big job at big PR firm and yet you’re also working on an MBA. Meet James S. That’s a heavy load.

Internal 70

Internal International Interviews Trends 70

Critical Mention

JULY 20, 2018

As a PR pro, one of the most important tools in getting your message across is your copy. So, we’re diving into copywriting mistakes that could potentially hurt your PR campaigns and providing some tips on how to avoid them. The rise of social media and internet marketing has proven him right. Using negative words.

Writing 63

Writing Content Marketing Tools Customer Service 63

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. It might also provide a thought about what might happen next year.

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: B2B Sales Cycles ).

Survey 176

Survey Marketing B2B Study 176

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Solo PR Pro

FEBRUARY 11, 2016

The bylined article is a common marketing and communications tactic frequently used to distinguish someone as a thought leader in their field or a company as a credible media source for information and commentary regarding a specific industry. Initial preparation. Where can your audience be found? What problem do they want solved?

How To 40

How To Guidelines Pitching Writing 40

Waxing UnLyrical

FEBRUARY 25, 2011

The annual PRWeek Contact directory, the ultimate resource for finding the perfect agency, in-house PR contact, or services provider. Over and above this, I was told: Renewing your PRWeek subscription will ensure you continue to receive all the latest industry news, surveys, and special reports. Last week. The truth is.

Survey 72

Survey Nonprofit Privacy Agency 72

PR 20/20

MAY 12, 2016

The marketing services industry is in a state of flux. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Finding Your Match.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

JULY 19, 2022

Regular readers know I frequently dive into surveys and studies about B2B marketing, sales and PR. If you are not a subscriber please do so by email to either the weekly blog or the monthly newsletter (the newest drops this week). B2B prospects want published pricing. Buyers of B2B software want published pricing.

B2B 89

B2B Report Survey Marketing 89

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. 74% of PR pros report an increase in work quality when using AI. Chances are you’ve got a lot on your plate.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

DECEMBER 20, 2023

Finding Link Opportunities Let’s dive into the most essential part of link building: finding link opportunities. This section will explore the tools and strategies I’ve used to find the most valuable and relevant sites for building new links (or recapturing old links.) Pricing: $99/mo for Lite version 2.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

FEBRUARY 15, 2024

Quality vs quantity. The age-old question. Most SEOs want to scale their processes, but it’s virtually impossible to scale link building while ensuring quality. As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Remember, links serve as an authority signal.

How To 71

How To SEO Google Examples 71

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Simply input your content idea and toggle the Live & Broken filter to Broken.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Simply input your content idea and toggle the Live & Broken filter to Broken.

Tools 62

Tools SEO Analysis Google 62