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5 Ways Trend Tracking Helps PR & Marketing Pros

Onclusive

In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. And they collect invaluable insights by utilising AI tech such as smart tagging, sentiment analysis, and visual listening. With this info, you can also identify opportunities to develop and nurture online communities.

Trends 195
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Social Listening: When #AI Takes Over

Deirdre Breakenridge

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. Too complicated?

Training 399
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How to Optimize Your Corporate Video for YouTube

ReimaginePR

So, to optimize your YouTube video for Google as well, look at Google keywords and see the tags and targeted keywords for your niche. If you are having trouble understanding how to do it, though, there is tons of helpful material available online. This LinkedIn blog post is a great place to start. Branded Channel.

YouTube 156
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Your Top Google Analytics 4 Questions, Answered

PR 20/20

Where can I find my Google Analytics 4 tracking code so I can tag my website? Where do I tag my website with my Google Analytics 4 tracking code? Examples of primary GA4 use cases can include: Reporting on how many pageviews a blog post has earned. Tag your website or app to enable data collection. ?

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7 Best Ways to Perform Media Monitoring of Your Press Release (+ benefits)

Newsfile

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52
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How to Leverage Your HARO Earned Media Placements

Cision

Pro tip: Tag the media outlet or writer (or both!) Pro tip: If your placement is on a blog, you can kindly ask the writer to include a link back to your website or landing page of choice. Include it on your website or blog.

How To 245
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What does generative AI use in PR look like? [PR Tech Sum No. 45]

Sword and the Script

Uses AI to analyze user generated content to highlight “changes, shifts, and trends in online conversations that teams may have otherwise missed.” New online PR academy. Amsterdam-based pr.co, which develops online newsrooms has launched an online PR academy for startups and small businesses dubbed the Pioneer Academy.

Survey 146