Onclusive

FEBRUARY 15, 2024

In this blog, we’ll dive into how a social listening tool tracks industry and consumer trends. Social listening tools track trends by systematically monitoring and analysing mainstream and social media conversations across platforms in real-time. The ability to accomplish this comes from trend tracking.

Trends 195

Trends Marketing Analysis Leadership 195

Remote PR Jobs

SEPTEMBER 25, 2023

Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. How do we navigate the media landscape when “fake news” accusations are thrown around and the very business of media is under siege? Yet the business of public relations is thriving. Here’s why: 1. Credibility is paramount.

Mobile 100

Mobile SEO Reputation Web 100

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. And it’s not just public relations.

Media 97

Media Nonprofit Pitching Analytics 97

5W PR

FEBRUARY 22, 2024

Shifting the focus on value, exclusivity, and emotional connection Instead of solely pushing consumers on splurges, brands can shift the focus to offering value and exclusivity that justifies a higher price tag. Encourage user-generated content through testimonials, reviews, and social media engagement.

Consumer 78

Consumer Strategy Ethics Customer Service 78

5W PR

APRIL 29, 2023

Limited edition menu items, social media content, discounts, and promotions can help restaurants capitalize on these national days for food and attract customers. Promoting the limited edition item through social media and email marketing is crucial. Promotion of the limited edition merchandise on social media is essential.

Local 88

Local Social Media Print Agency 88

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. LinkedIn offers a similar tool; its Insights Tag can be used for retargeting but is more expensive than Pixel. Most small business owners find Facebook to be the best social media platform to connect with their customers.

B2B 344

B2B Facebook LinkedIn Small Business 344

5W PR

DECEMBER 23, 2022

This can be done through links to product pages on the company’s ecommerce site, or by tagging a video or Reel with product stickers that allow the audience to learn more about the product and purchase it directly within the platform.

Instagram 78

Instagram Infographics Trends Software 78

Newsfile

JUNE 28, 2023

By Melissa Strle Table Of Contents What is media monitoring? What is the difference between media mentions and media coverage? Why is media monitoring so important? What are the benefits of media monitoring? What Is Media Monitoring? What Is The Difference Between Media Mentions & Media Coverage?

Media 52

Media Analytics Radio Google 52

Onclusive

JANUARY 5, 2021

Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Media Database A robust media database powers another communications and PR cornerstone – media relations.

Real Estate 195

Real Estate Media Analytics Enterprise 195

PR for Anyone

MARCH 31, 2020

Part One of ‘Newsjacking’ Public relations is a perfect platform for every person to share their expertise and provide value to the world. What's interesting is that people in the public relations industry usually have to get the attention of the reports or editors for them to their story to be recognized.

Real Estate 214

Real Estate Video Report Twitter 214

5W PR

JANUARY 11, 2021

People remember things that are simple and emotionally relatable. Something that uses an “As seen on TV” tag, for example, conjures images of 90’s home shopping videos. But the main brand tag must be used consistently across the board. This is the time to differentiate a brand from the competition. The slogan MUST be original.

Brand 88

Brand Branding How To Guidelines 88

5W PR

FEBRUARY 9, 2023

This change to the social media platform will alter the way that users are able to access the commerce capabilities of the app. For example, in April the company expanded the product tagging option so it could be used by everyone, and then in May the company celebrated the anniversary of the new in-app shopping feature with a pop-up event.

Instagram 88

Instagram Facebook Consumer Company 88

Sword and the Script

JUNE 11, 2016

Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. The Blogging Gutenberg . The last 10 or 15 years have brought a vast array of tools for publishing blogs.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Sword and the Script

MAY 10, 2022

Every week it’s filled with job opportunities in PR, public affairs and media – it’s a great place to find a PR job. In subsequent years, we’ve invited readers of this blog (and newsletter) to the survey and so I’m writing to ask for your help: If you work in comms, please consider taking the survey here. Image credit: Unsplash.

Survey 85

Survey Public Affairs Construction Writing 85

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 144

Survey Software B2B Pitching 144

5W PR

JULY 25, 2023

With the 5W beauty team on hand to support clients and engage with media and influencers, we also took time out to check in on the latest in the beauty world. Seeing Double We all have those high-end beauty products that we’ve been eyeing for ages, but their exorbitant price tags prevent us from indulging.

Trends 78

Trends Trade Shows Banking Retail 78

Cision

AUGUST 30, 2017

Let’s say you blog about cute handbags and you want to attract the attention of a celebrity known for her fashion sense. You could write a blog post about the top 10 best purses the celebrity has ever carried. Then, go ahead and tag the celebrity on social media. When it comes to social media shares, images matter.

Strategy 243

Strategy Writing Social Media Guidelines 243

Remote PR Jobs

SEPTEMBER 25, 2023

Your media list should include reporters with whom you have a relationship, those who follow the companies in your sector and those who cover new financings as part of their beat. Amplifying the news: You can also amplify your news through social media and other “owned” channels. Your investors’ PR team(s) may also help.

How To 100

How To Report Pitching LinkedIn 100

The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. What’s that you say – your PR team doesn’t know how to write meta tags? They don’t understand how to improve the search result content?

SEO 100

SEO Mobile Engineering Google 100

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Media contacts as influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

JULY 7, 2020

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.

Technology 122

Technology Publicity Software Print 122

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 147

Media Relations Media Print Software 147

Prohibition

FEBRUARY 2, 2024

Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. No matter what you think, it’s undeniably a product that markets itself with the discussion on social media. We chalk that up to a win!

Marketing 62

Marketing Film Creativity B2C 62

Onclusive

APRIL 5, 2018

The PR Analytics software category includes software that allows companies to measure the effectiveness of their public relations campaigns. The software companies included need to provide companies insight into the public relations activities that are positively impacting traffic and engagement, and those that are not. Christine K.

Software 199

Software Analytics Customer Service Comparison 199

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. You can tag them on social media or even better send them a private and personal message or email and let them know. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

5W PR

OCTOBER 14, 2020

Add in more recent data from Broadband Search revealing that North Americans spend an average of two hours and six minutes daily on social media. These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important. CSM Matters.

Social Media 88

Social Media How To Media Guidelines 88

Sword and the Script

FEBRUARY 29, 2020

I was pretty good at media relations and I was confident I’d be able to turn things around. Something similar has happened in content marketing and blogging in the marketing community. The study found, “36% of articles with H2+H3 tags have higher performance in terms of traffic, shares, and backlinks.”

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Although this blog is tailored to nonprofits, any organization can use these tips for youth engagement. The best way to increase youth engagement on social media is to motivate young adults to open up about their own experiences.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

5W PR

MARCH 22, 2021

One of the most important things that marketers can do is to develop a clear understanding of the company’s target audience because this information is what established all the other elements of a social media marketing strategy. All of that leads to higher conversion rates, as well as improved social media return on investment (ROI).

Analytics 88

Analytics Social Media Tools Data 88

5W PR

DECEMBER 8, 2021

Currently, Instagram is one of the most popular social media platforms in the world, with over a billion active monthly users. The great thing about these types of holidays is that they generate a lot of engagement on social media platforms. Practically everyone, including their pets, and even businesses, are using the platform.

Instagram 88

Instagram Strategy Marketing Education 88

Cision

APRIL 14, 2017

With a media database of more than 1.6 million contacts, outlets and editorial opportunities, Cision has been rated #1 in media and influencer targeting software for mid-market, with our company, Gorkana taking the #2 spot. Too often, brands have a go-to list of media and influencers. thanks G2Crowd!) Engage influencers.

Media 231

Media Pitching Social Media Instagram 231

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

Presspage

FEBRUARY 1, 2019

Google Analytics won’t measure the lifetime value of an earned media. Regular media monitoring and research (including surveys, focus groups, and social media monitoring) are essential to measure emotional appeal which allows you to collect more qualitative PR metrics. Understand the limitations.

Analytics 154

Analytics Google Measurement Data 154

PR 20/20

OCTOBER 24, 2017

Do you need more blog subscribers? >>Related Read: How Can I Generate Blog and Email Subscribers? Tack on a subscribe CTA with a tracking link to your subscription page or blog in your email signature. This post was written by PR 20/20 intern Sammie Fisher ( @sammiefisher3 ). Of course you do. Update your CTA.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

5W PR

NOVEMBER 24, 2022

When it comes to Public relations for a company on social media platforms, one of the biggest players in the industry has been Instagram for a while now. According to recent research, companies can get about five dollars worth of media value for every dollar that they spend on influencer marketing campaigns on Instagram.

Social Media 88

Social Media Instagram Media Advertising 88

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

With millions of websites and blogs competing for visibility on search engine result pages (SERPs), content writers need to master the art of optimizing content for both human readers and search engine algorithms. Integrate multimedia elements like images and videos to enrich the content. An expert shared important insights on a topic.

Engineering 99

Engineering Writing Mobile SEO 99

Sword and the Script

MARCH 30, 2021

Journalists say Twitter is the most valuable social media platform and they spend a lot of time there; if you want to improve media relations you should invest more time there too. Business efforts on social media tends come in two flavors. 6 Statistics on How Journalists use Social Media.

Social Media 108

Social Media Report Survey Media 108