Cision

MAY 16, 2015

While it used to be a running joke that many in the communication industry were there to avoid numbers and math, these days the importance of measuring PR efforts is no longer being ignored. Google Analytics should be a part of every PR pros toolkit. Tag Management. Want to learn more about Google Tag Manager?

Measurement 120

Measurement Tools Analytics Google 120

5W PR

JULY 25, 2023

Seeing Double We all have those high-end beauty products that we’ve been eyeing for ages, but their exorbitant price tags prevent us from indulging. Adit Live NYC provided us with a glimpse into the exciting future of the beauty industry, especially as this year’s event marked a major return to live beauty events.

Trends 78

Trends Trade Shows Banking Retail 78

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on TechCrunch Attracting investment is a milestone for any startup – it’s a vote of confidence from a respected outside expert in your space and a signal that your company is positioned for the future, which is important to prospective partners and customers, as well as future investors. Who are the investors?

How To 100

How To Report Pitching LinkedIn 100

Cision

APRIL 14, 2017

At Cision, we know a thing or two about targeting media and influencers and so we asked our experts for advice as to how PR pros can better target media and influencers. With a media database of more than 1.6 thanks G2Crowd!) Here’s what they had to say: Target the influencers that your customers follow.

Media 231

Media Pitching Social Media Instagram 231

5W PR

MARCH 15, 2021

Hit “save” so in the future, all that has to be done is to enter the shortcut and the company phone will fill in the entire message. By going to an old post and hitting “archive,” that post will be saved but still available for future viewing. Once there, enter a keyword and hit the “tags” column. Here’s a map.

Instagram 88

Instagram Privacy Agency Facebook 88

Onclusive

APRIL 5, 2018

“ AirPR allows you to track more in-depth metrics than the other PR monitoring platforms. ”. This month, AirPR was recognized as a High Performer in the Grid® Report for PR Analytics | Spring 2018 based on our customer reviews. Provide detailed reports and analytics of PR-related metrics, along with trends and historical comparisons.

Software 199

Software Analytics Customer Service Comparison 199

5W PR

OCTOBER 14, 2020

Some customers post messages without tagging a brand’s social accounts. Similarly, if customers ask many of the same questions, take the initiative and pre-empt future ones by posting and answering them beforehand. CSM Matters. What’s troubling is Hootsuite reported it took 45% of brands more than five days to reply. Guidelines.

Social Media 88

Social Media How To Media Guidelines 88

Buzzstream

APRIL 4, 2024

However, for link builders and digital PRs , reporting that one extra link can significantly impact relationships with stakeholders. However, for link builders and digital PRs , reporting that one extra link can significantly impact relationships with stakeholders. Journalists don’t respond; they post. Some forget to link.

Digital PR 62

Digital PR How To Media Google 62

MaccaPR

FEBRUARY 2, 2016

Trend #1: Blogging is now a full-time job. According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016. Bonus Tip: Be flexible!

Trends 48

Trends Blogging Brand Branding 48

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. By involving youth as active partners in making decisions that affect them both now and in the future, it can increase the likelihood that these decisions will be accepted and implemented as part of their everyday lives.

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. You can tag them on social media or even better send them a private and personal message or email and let them know. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Sword and the Script

OCTOBER 6, 2020

As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. And suddenly we’re in Q4 of 2020.

Software 175

Software SEO Company Tools 175

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Displayed on the laptop above are the presenters at the recent Summit on the Future of Communications Measurement. The Paine of Measurement, November 2022 Hello Measurement Fans, Welcome to the November issue of The Measurement Advisor , in which we review the presentations at the recent Summit on the Future of Communications Measurement.

Measurement 40

Measurement Airlines Data Case Study 40

Shift Communications

SEPTEMBER 5, 2017

In the Google Analytics™ ecosystem, this means implementing Google Analytics and Google Tag Manager™, along with best practices, as quickly as possible. In the Google Analytics™ ecosystem, this means implementing Google Analytics and Google Tag Manager™, along with best practices, as quickly as possible. The Present.

Analytics 143

Analytics Google Data Technology 143

Prohibition

MAY 18, 2023

A few months ago, we shared a blog on TikTok’s new trending terms update that allowed users to see trending searches online within the app. As social media platforms develop, it is becoming more and more connected to other parts of digital marketing – with SEO being one of them.

SEO 62

SEO Engineering Google Social Media 62

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> >>> Looking for a B2B tech PR with expertise and execution? . >>> The price tag was $17.8

Tools 99

Tools Survey Pitching Analytics 99

Stephen Waddington

MAY 9, 2017

Ditch the lazy fake news tag. Professional communicators who aren’t in politically restrictive posts have a responsibility to use their skills to make the General Election campaign the best possible conversation about the future of the UK. Myths of PR by Rich Leigh busts some of the biggest myths in the public relations business.

Ethics 108

Ethics Conference Advertising Advertising 108

Prohibition

APRIL 28, 2017

In order get some inspiration about how to go about baking with out the key ingredient – flour – I went to the world of blogging. It turns out that there were hundreds of blogs about gluten free cooking! My aim, once I graduate university, is to pursue a career in PR. link] – This blog always puts a smile on my face.

Community 48

Community Blogging Pinterest Travel 48

Waxing UnLyrical

NOVEMBER 4, 2010

A while back, I was looking at my Google Analytics for WUL and I noticed that my 404 page , i.e. the one you get when the server can’t find the page you’re looking for on a particular site, was the 4th most highly-trafficked page on my blog. And they wouldn’t bother to poke around on the blog to find it.

Blogging 96

Blogging Facebook Twitter How To 96

Rock the Status Quo

DECEMBER 16, 2015

If you blog for your personal brand, employer or agency clients, you need to learn this. These meta tags tell the platform or search engine what to use. NOT having these meta tags in place will result in arbitrary text being used, which we don’t want. There’s no better place to share content and be heard.

Social Media 100

Social Media How To SEO Media 100

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Ishmael's Corner

JUNE 16, 2015

To gain familiarity with the core signals, PR folks can download a slick free tool called the MozBar. For example, we support the blog for a B2B company called Endicia (online shipping software). On-page Elements (title tag, meta description, alt tags, etc.). 1 position): In short, you’re seeing: Page Authority.

SEO 60

SEO Tools Comparison Google 60

Sword and the Script

JUNE 22, 2021

Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. More than a proactive partner: an extension of your marketing and PR team. Several years ago, I recall rumors among my peers in blogging that Google was going to kill FeedBurner. Need an extra pair of hands?

Google 108

Google Tools Analytics Blogging 108

Cision

JANUARY 27, 2016

If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. I had someone comment on my blog recently, asking “how do I find the journalists who cover my industry?” They’re a great PR connection for you to have. You research them. Good to know.

Pitching 120

Pitching Writing Social Media Industry 120

Flack's Revenge

AUGUST 31, 2016

First, I find it challenging to get any useful feedback along these lines – and this can be frustrating for someone whose job is to get clients PR results. CIOs, CTOs, CDOs and other leaders (or future leaders). This prompted a frenzied exchange of emails. I chimed in, and followed the conversation with great interest.

Reddit 136

Reddit Enterprise Wireless B2B 136

Deirdre Breakenridge

NOVEMBER 8, 2015

A Guest Post by Lauren McDonald, Volunteer, PR Outreach & Lea-Ann W. As part of an effort to get smaller blogs to write about the film, I contacted blog owner, Jamie Bullock, of Project:Women and told her about the film. Berst, Producer, Co-Writer. A production is always looking for money to keep it moving forward.

Film 150

Film Social Media Video Writing 150

Bad Pitch Blog

MARCH 14, 2009

tags | public relations | PR | media relations | social media | good pitch | bad pitch | bad pitch blog | SXSW' Richard Laermer will join Dennis Kucinich as well as representatives from NPR and Google as part of SXSW’s Platinum Track on March 17. Reads like some heavy stuff to kick off our spring tour.

Pitching 40

Pitching Blogging Film Web 40

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Maybe they’re huge fans of your product. Maybe they found your recent news announcement fascinating.

Strategy 75

Strategy Media How To Infographics 75

Barokas

JULY 10, 2017

If you’re an avid reader of the blog, then you’ve already seen previous posts from my colleagues Holly ( social media monitoring ) and Marney ( 5 common social media mistakes ). Always tag the reporter, and/or the publication if you’re sharing industry news with your audience. Steps to Mastering Social Media. Source: Flickr ).

Social Media 60

Social Media How To Media Resources 60

MaccaPR

AUGUST 18, 2020

Has anything changed with how PR pros and corporate communicators should approach TV and radio producers during this COVID-19 pandemic and economic meltdown? It’s your (PR) job to provide more visuals. Investing in tools that make for good visuals is your responsibility as a PR person.”. Ohhh—heavens, yes!

Interviews 71

Interviews Skype Radio Pitching 71

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

APRIL 25, 2017

A sound PR principle is to build good will far in advance. Most of these ideas are good substance for blog posts and social media. Certainly, there are more traditional PR methods that could be used – an online press release or even contributed content could work. Are Trade Shows still a Good Place for PR Launches?

Trade Shows 83

Trade Shows B2B Conference Marketing 83

Prohibition

MARCH 10, 2023

In this blog, we will explore the best tips and tricks for maximising the number of engagements your video will receive. It’s estimated that over eight billion videos (the estimated population of humans on planet Earth) are watched on Facebook each day. For content, video marketing is king.

Facebook 62

Facebook Video How To Mobile 62

Shift Communications

OCTOBER 24, 2014

Companies send product to bloggers, who “repay” the brand with an honest review on an influential blog with thousands of readers. Companies send product to bloggers, who “repay” the brand with an honest review on an influential blog with thousands of readers. We all know that drill. They promote experiences rather than just products.

Instagram 152

Instagram Advertising Advertising Social Media 152

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. I was also aware that my success in the new role would depend even more on my colleagues.

Software 151

Software How To SEO System 151

Sword and the Script

SEPTEMBER 17, 2019

I didn’t set out to write a briefing on a martech product – I strive to reserve these efforts for PR technology – but it just sort of happened. A company called xiQ tweeted a link to something I had written, tagged me, and when I followed it back to the source, I found this newsletter. 2) Customizing the branding.

Marketing 74

Marketing System Analytics Content Marketing 74