Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. If you answered yes, you’d be wrong!

Media 97

Media Nonprofit Pitching Analytics 97

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Credit: Giving Compass (www.givingcompass.org).

Nonprofit 240

Nonprofit Storytelling Instagram Social Media 240

Onclusive

JANUARY 5, 2021

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage. The stakes are high when it comes to media monitoring, and a robust solution will ensure you account for all relevant content.

Real Estate 195

Real Estate Media Analytics Enterprise 195

The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. What’s that you say – your PR team doesn’t know how to write meta tags? So what does Rand mean when he says the future of SEO is On-SERP SEO?

SEO 100

SEO Mobile Engineering Google 100

Cision

AUGUST 30, 2017

Content from influencers gains about 11 times more return on investment than more common forms of digital marketing. Let’s say you blog about cute handbags and you want to attract the attention of a celebrity known for her fashion sense. You could write a blog post about the top 10 best purses the celebrity has ever carried.

Strategy 243

Strategy Writing Social Media Guidelines 243

Buzzstream

JANUARY 16, 2024

Then, link builders and digital PRs can use BuzzMarker to add contacts to projects and, more importantly, email them without leaving the page they are on. It also includes information like header tags, word count, structured data, and more. This is a game-changer for someone who compulsively opens new tabs like myself.)

SEO 83

SEO Web Tools Analysis 83

Buzzstream

APRIL 4, 2024

However, for link builders and digital PRs , reporting that one extra link can significantly impact relationships with stakeholders. You’ll also receive a handy email report that breaks down the results in several ways, including anchor text, whether there’s a nofollow tag, etc. Journalists don’t respond; they post.

Digital PR 62

Digital PR How To Media Google 62

Rock the Status Quo

OCTOBER 19, 2015

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. What is a tagged mention versus untagged? According to a 2015 Brandwatch study , only 46.6% Never assume you know!

Software 100

Software Google Reputation Social Media 100

Shift Communications

NOVEMBER 29, 2022

Accessibility in the digital age. Before committing to a macro-level partner (and price tag), test a strategic approach with ongoing nano and micro influencers, who are creating big ROI because they have sizable engagement rates and 1:1 trust with their audience. This will cultivate superfans.

Consumer 78

Consumer Trends Marketing SMB 78

Critical Mention

SEPTEMBER 13, 2019

Want to digitally stand out within your industry and outperform your competitors? In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Asking questions like this provides a better understanding of how you should digitally communicate with clients.

Marketing 92

Marketing SEO Radio Video 92

Shift Communications

MAY 10, 2022

By Lisa Zanchi, Director, Digital Marketing. In our new blog series, we talk what’s working (and not) across key social channels. YouTube digital marketing. Like SEO for web content, backlinks and “tags” from other creators/brands can boost ranking potential. They also need paid amplification.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Waxing UnLyrical

NOVEMBER 17, 2010

In the digital world, that’s judging content by its ability to intrigue you in a split-second. They might be helpful to you as you continue on your path as a blogging Grasshopper. Platforms with mobile interfaces like Posterous can be quick easy ways to mobile blog. I just get kicks out of mobile blogging w/ multimedia.

Blogging 86

Blogging Writing Facebook Twitter 86

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. You can tag them on social media or even better send them a private and personal message or email and let them know. Read more: How To Promote Your Blog With 107 Content Promotion Tactics.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

PR 20/20

JANUARY 6, 2023

That means—in today’s digital-centric world— your website is more important than ever , no matter the industry. These keywords can be used in the body copy, titles, meta descriptions, and tags across your website’s products, blog posts, news articles, and more. A few of these include: Our free Website Grader tool.

Engineering 86

Engineering SEO How To Resources 86

The Proactive Report

OCTOBER 12, 2015

Guest post by Chris Abraham, Digital Strategist at Gerris Corp. Google is severely penalizing sites that are buying links or are invested in private blog networks. In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain.

SEO 100

SEO Google Pinterest LinkedIn 100

Prohibition

JULY 14, 2017

Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? The average time spent composing a blog post this year was three hours and twenty minutes (3:20). 15% of bloggers say they spend 4-6 hours on a blog post.

Study 78

Study B2B Marketing Survey 78

Presspage

MARCH 13, 2018

Instead, start by crafting content on your organization’s newsroom or blog, and then tailor content to fit multiple channels outside your owned venues. Brown says: If you don't yet have a blog, or if yours has been forgotten in your marketing strategy, get one going.

Facebook 113

Facebook Social Media Analytics Blogging 113

ISEBOX

MARCH 2, 2017

Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog. Benefit: The tag is identified with your brand, so your firm will be associated with the consistent messaging. .

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Shift Communications

NOVEMBER 10, 2016

Digital health continues to grow as evident from reports across the industry, including those covered by Healthcare Informatics and Healthcare Dive. Ensure all assets for your owned properties – blog, website, app store copy/approval, Google Analytics and goals , etc. – So where do you start? are locked and loaded. Account Manager.

Healthcare 144

Healthcare How To Analytics Mobile 144

Prohibition

MAY 18, 2023

As social media platforms develop, it is becoming more and more connected to other parts of digital marketing – with SEO being one of them. A few months ago, we shared a blog on TikTok’s new trending terms update that allowed users to see trending searches online within the app.

SEO 62

SEO Engineering Google Social Media 62

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. The Nielsen brand was omitted from the Talkwalker acquisition announcement, which suggests to me the price tag was immaterial or disclosure would have been required. You can see visually this in the Google Trends chart above ( or see it for yourself online ).

Media Relations 147

Media Relations Media Print Software 147

Prohibition

APRIL 17, 2017

We want someone who has their finger firmly on the pulse of digital and PR developments, as well as popular culture. Someone who blogs, knows their Foursquare from their flickr, and at least pretends to understand Google’s spiders. We’re looking for someone with a definite interest in all things social media and PR.

Agency 48

Agency Crisis Management Fashion Social Media 48

Shift Communications

DECEMBER 28, 2016

Want to see how to do this for your blog? Keeping up with the technological advances and the digital resources available to professionals is a difficult feat. A technological skill set is a must to execute effective PR and Marketing campaigns in the digital age so what is your company doing to bridge the skills gap in the year 2017?

Technology 83

Technology Facebook Measurement Policies 83

Prohibition

APRIL 29, 2017

You need to know your blogs and Foursquare from your Snapchat, and at least pretend to understand Google spiders. We want someone who has their finger firmly on the pulse of digital and PR developments, as well as popular culture. Strong understanding of both traditional and digital public relations. Digitally savvy.

Agency 54

Agency Creativity Hotels Social Media 54

Konnect Agency

MAY 12, 2020

Tweet about your latest updates, blog posts and news, and integrate images, videos, and links to add visual components to your post. When relevant, tag the people and organizations that may take interest in and retweet your post. This will also help boost your social engagement. For more tips on using Twitter for PR, check out these ?do’s

Twitter 102

Twitter Social Media Energy Resources 102

Buzzstream

APRIL 25, 2024

For the Result type, choose “News” and “Blogs.” For example, I received this alert from Talkwalker that a site called Digital Hill mentioned us. I clicked through a few other pages to confirm, and it looks like Digital Hill doesn’t like to link externally when mentioning other brands. Under Search Query, type in your site name.

Brand 62

Brand Branding How To SEO 62

The Proactive Report

FEBRUARY 22, 2016

The API conducted a project of content tagging by topic with 55 news publishers. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom. Here are some of the key findings: Major Enterprise Stories.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

The API conducted a project of content tagging by topic with 55 news publishers. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom. Here are some of the key findings: Major Enterprise Stories.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. [By Karen Geier]. This distinction is so important. You can’t fake authenticity.

Viral 100

Viral Guidelines Social Media Groups 100

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Stacey MacNaught @ MacNaught Digital. Don’t get caught short!

Software 151

Software How To SEO System 151

PR in High Definition

JUNE 3, 2020

Memes, public Instagram images, and screenshots of funny things that’ve made it into the media via Facebook are just a few examples of the popular content we see constantly in today’s digital world. Better yet, tag the social media account it was sourced from or embed the image directly from the source. Do it yourself.

Digital PR 77

Digital PR Viral Creativity Examples 77

Cision

APRIL 6, 2015

Podcasts are another means to deliver content, so the same process for planning and developing a blog post or paid content would be appropriate for a podcast. text (blog post / article). Tags serve to categorize your content. So text is important for three elements. descriptions. Which is unfortunate but entirely preventable.

Engineering 120

Engineering Tools Examples YouTube 120

Communications Conversations

JULY 29, 2015

One part Instagram project, one part digital magazine. Users are encourage to click on each photo (and its tag) from its @w_issueone account to dive into deeper digital stories on whiskey. In May, TOMS started the #WithoutShoes campaign (nice recap over on Jay Baer’s blog here ). The Insta-zine!

Instagram 60

Instagram Brand Branding Creativity 60

PR 20/20

APRIL 29, 2023

Entrances : If you’re publishing content in the form of blog posts, pillar pages, or resources, it’s important to understand how many visitors are entering your site through that content. Some key features include: Keyword research : Semrush allows you to conduct in-depth keyword research to find the best keywords for your website or blog.

Tools 70

Tools Measurement Strategy Analytics 70

Solo PR Pro

APRIL 6, 2021

While I still use many of the standard PR tools such as Cision and Muck Rack, I am gravitating more and more towards AI- and SEO-based digital PR tools. MarketMuse — An AI-based content development service that optimizes the process of content creation to match up against competitive content such as blogs and thought leadership articles.

Tools 89

Tools Google LinkedIn Leadership 89

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Tag your content well : Remember to also tag your content appropriately to help people find it.

SEO 75

SEO Engineering Blogging Content Marketing 75