Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Most popular social media channels in Japan LINE is used 92.5%

Marketing 106

Marketing Newspapers Print Local 106

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. 1) Measures of Visibility.

B2B 67

B2B Measurement Blogging Community 67

Deirdre Breakenridge

NOVEMBER 11, 2019

A Guest Post by Christy Maguire, Graduate Student at American University, PR Expanded Blog Contest Winner. Research shows that there are more than 750 million podcasts and that 22% of Americans over age 12 have listened to a podcast in the past week. Longer and more complex shows might only air once a month.

Community 206

Community Nonprofit Conference Social Media 206

ReimaginePR

NOVEMBER 17, 2020

But more importantly, they have a shape to them. As humans, in our hearts we know that good things come out of bad, and that we learn and grow more from what went wrong than what went right. About something that is deeply relevant and meaningful About how the brand is navigating our very complicated world. About its future?

Storytelling 156

Storytelling Brand Branding Meeting 156

Stern + Associates

FEBRUARY 13, 2024

Making meaningful change means challenging the status quo. I recommend reading widely and consuming media (podcasts, newsletters, blogs, etc.) Given how much time we all spend in meetings, these behaviors, if practiced systematically, can make a real difference.”

Internal 107

Internal International Groups Employee 107

Shift Communications

OCTOBER 26, 2022

And that outcome should be more specific than “awareness.”. PR then becomes less of a nice to have and more of a strategic business driver. In this sense, the meetings with business leaders, spokespeople and marketing become the input for insights and analysis. PR Plans Performance Communications.

Communications 78

Communications Analysis Leadership SEO 78

5W PR

SEPTEMBER 20, 2019

Relationship management aims to draw a consumer deeper into the company’s service and/or product circle with comments, feedback and offers to become more engaged. That’s the value and difference of blogs, influencers and other strategies that weren’t popular a decade ago. Be prepared with an appropriate and meaningful response.

Publicity 98

Publicity Marketing Social Media Advertising 98

Shift Communications

APRIL 19, 2022

Metaverse is simply a term to describe the evolution of the digital world into one that is even more immersive and interconnected. People are taking a more active role than ever in their health and wellbeing. Authentic, meaningful connections with patients and consumers will be key in the metaverse.

Healthcare 88

Healthcare Communications Consumer Community 88

PR 20/20

JUNE 22, 2022

If you’re unfamiliar with HUGs, we’re communities of local HubSpot users and industry experts who regularly meet for learning and discussion opportunities. Learn more about Cleveland’s HUG and how you can become a member here. HubSpot dashboards allow sales teams to display and track meaningful data, all in one spot.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Burrelles Fresh Ideas

MAY 30, 2023

You’ll find that this feeds into campaign materials in ways that make them more positive and accessible for those living with mental health challenges. More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics.

How To 40

How To Ethics Education Creativity 40

Burrelles Fresh Ideas

MARCH 19, 2024

Nearly all respondents (91%) intend to travel within the US, with 40% planning more trips than in 2023. Family travel on the rise: more families are choosing to travel together, marking another trend in the post-pandemic era. Flights remain popular, with 22% confirmed and 46% likely. What are some of the trends we’re seeing?

Travel 90

Travel Trends Tourism Transportation 90

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. More focus on crowd-sourcing. Meeting buyers where they congregate. Do you blog regularly?

Marketing 167

Marketing Employee Content Marketing Training 167

Contently - Strategy

APRIL 28, 2022

When you have a more comprehensive view of how your editorial calendar can influence different areas of the company, you’ll have a better understanding of how to adjust it whenever you need to. Here are six ways to make your editorial calendar more robust and strategic for any industry: 1. Get more people involved.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

We look at an eight-point plan that will help any team create, produce and promote meaningful content. “The needle” can mean drawing more customers to a retail website, lead generation, attracting donors or investors to a cause, or increasing app downloads. Define challenges and opportunities.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Melissa Agnes

SEPTEMBER 4, 2020

What’s the first thing that a future employer, a prospective client or investor, or a new contact is likely to do upon meeting you or being referred your name? Gives you the opportunity to set up a blog—which is a tactic that goes a long way towards helping you anchor your rankings over time. Google you.

Brand 234

Brand Branding Reputation Crisis 234

Sword and the Script

DECEMBER 20, 2022

Advice is a form of nostalgia: dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts, and recycling it for more than it’s worth.”. ~ b) More pay-to-play opportunities to participate in national media relations opportunities. AI-written content adds more noise. “PR

Marketing 187

Marketing Content Marketing Data Social Media 187

Solo PR Pro

AUGUST 7, 2018

Later in the day, I read items in my Feed Reader, check LinkedIn and engage in more “social” tasks. For example, I started my blog during a slow period in my business. So I try to select the events that are most likely to expand my network in meaningful ways. Some questions to ask: Is this a good forum to meet my ideal client?

System 143

System Case Study LinkedIn Community 143

Bianchi Biz Blog

MAY 18, 2023

Generally, the more experience and expertise (and current clients involved) in your sector, the more efficient and effective they can be. Or the largest – which means they might strain to meet your needs in peak times? Bottom line: Expertise and fit are far more meaningful metrics in evaluating PR firms than hourly rates.

Agency 80

Agency Automotive Mobile Local 80

PR 20/20

SEPTEMBER 29, 2022

Marketers are more than just the people behind a computer posting on social media and making aesthetically pleasing pieces of content. Product or Service Limitations: Do you have a service level agreement (SLA) with your customers to meet a certain response time? Looking For More Tips? We’re thoughtful. We’re inquisitive.

Marketing 79

Marketing Creativity Advertising Advertising 79

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

So we thought it was time for a look at some new tech tools and apps to help our industry find more effective ways to save time and increase productivity. This method has been shown to help people focus, break down tasks more efficiently and most importantly, help prevent creative burnout. Tweet more robustly with Twibble.

Tools 168

Tools Pinterest Exercises Social Media 168

The Hoffman Agency

OCTOBER 13, 2022

Although I felt extremely prepared to begin this job a few months ago, the personal and professional growth I have experienced is more than I could’ve imagined. Over the last nine weeks, I have faced numerous challenges from finding my professional voice to learning clients’ messaging and more. Week 3: Happy pitching!

Pitching 36

Pitching Report Meeting Internal 36

Solo PR Pro

OCTOBER 19, 2021

A gift card to their favorite coffee shop or online retailer A donation in their name to a meaningful charity or cause they support. Did you meet your goals and expectations? It’s crucial to take a step back throughout the year to focus on more strategic planning, business development and, most importantly, self-care.

Energy 104

Energy Retail Report Analytics 104

5W PR

JANUARY 31, 2024

Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels. Content Creation Develop high-quality content, including press releases, blog posts, whitepapers, and case studies, to showcase the company’s expertise and thought leadership.

Technology 78

Technology Product Launch Crisis Management Case Study 78

The Hoffman Agency

OCTOBER 11, 2022

As I scrolled through the blogs shared by previous interns, one common theme emerged — the privilege to ask questions! The pitch drafts, curation, personalization, updating media lists and blog drafting can take quite a bit of time, initially. To me, client meetings seemed more daunting than presenting live news!

Internal 36

Internal International Agency Pitching 36

Communications Conversations

OCTOBER 15, 2019

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. One more stat to share: Only 5% of publishers want phone calls, according to recent surveys. It’s more personal. No more than 10 words.

Media Relations 100

Media Relations Pitching Media Report 100

5W PR

SEPTEMBER 27, 2017

Creative public relations strategies can bridge the divide between corporate and editorial, generating content that is of value to media while supporting company priorities, maximizing resources and appealing to the larger consumer audience – All making the original marketing dollar stretch further and more effectively. See our recap here.)

Trade Shows 95

Trade Shows Marketing Retail YouTube 95

ImPRessions - Crenshaw Communications

APRIL 27, 2017

Monitoring content performance will help determine whether the content you’re producing is helping you meet your goals. Commenting on blogs helps define your brand, and when done well, attract visitors to your site. Although “be authentic” can be overused, it has never been more relevant than in the era of fake news.

Brand 149

Brand Branding Healthcare B2C 149

Konnect Agency

JANUARY 7, 2021

For a goal or stated intent to work, you have to be clear and then take deliberate and meaningful action. As a full-funnel marketing and communications agency, we have front row seats to the remarkably quick change of consumer behaviors and the need to nimbly meet people where they are. And neither do intentions.

Retail 52

Retail Consumer Meeting Agency 52

Stephen Waddington

MARCH 15, 2022

Socially Mobile has been developed by Sarah Waddington and I along with a community of more than 50 teachers, assessors, and examiners. Anyone who wants to develop their skills and build a more positive career. More confidence in the value of both my skills and the experience to my team and my organisation. Amy Maxwell.

Mobile 116

Mobile Meeting Course Ethics 116

ReimaginePR

MAY 2, 2015

We were called into a script meeting to fix someone else’s work. It was billed as a brainstorming meeting and it included the senior execs of the production company along with the CEO. It’s the go-to thing to do, calling a brainstorming meeting when something isn’t working. We need more marketing!

Brand 120

Brand Branding Meeting Training 120

ImPRessions - Crenshaw Communications

MAY 3, 2017

Write more and write better. The content is varied and meaningful, you can participate on your own time and they’re usually free. Each teaching opportunity is also a chance to promote your skills on social media or perhaps a blog post or newsletter item. Consider panels, webinars, guest-teaching at local schools and more.

Writing 149

Writing Education Pinterest Creativity 149

Bianchi Biz Blog

SEPTEMBER 26, 2022

Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. What insights will connect her more closely to the car and the brand? This meant we had to meet people and build relationships from scratch, too. What will matter most to her?

Meeting 74

Meeting Automotive Media Journalism 74

Critical Mention

OCTOBER 21, 2018

There is a lot more than what meets the eye when it comes to getting to the top of search engines. Using attractive, meaningful keywords for your brand will put you front of mind for your target audience. Include a mix of internal, external links and social sharing buttons at the bottom of the blog.

SEO 74

SEO Strategy Engineering Local 74

Communications Conversations

DECEMBER 29, 2020

One of Soul’s primary messages is that your life isn’t about “purpose”, but much more about living each day to its fullest. Both led to some of the most meaningful relationships of my professional career. * By writing this blog! Allow me to elaborate. Picking up and embracing the little things.

Industry 88

Industry Conference Creativity Training 88

OnePitch

JUNE 16, 2022

Of course, the day wouldn’t be complete without a steady drumbeat of client calls and internal meetings to hash out priorities and deliverables. You want media to be intrigued enough to be motivated to read your email and find out more information. Key hyperlinks to the brand/product website. weekly or monthly).

Pitching 64

Pitching Consumer How To Meeting 64

PR 20/20

OCTOBER 4, 2018

At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. During the HUG event, PEG also went on explain that square videos take up more of a user’s screen, especially when it comes to mobile. Think again.

Video 78

Video Trends Strategy Marketing 78

PR 20/20

SEPTEMBER 8, 2021

But the PR 20/20 deal with Blue Cypress provided me the opportunity to take care of my family in a meaningful way, while also giving the agency and the team significant financial stability and growth potential. That tagline has never been more relevant than it is today. Leveraging data to make more accurate predictions.

Financial 98

Financial Conference Agency Resources 98