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Data-Driven PR Campaign Planning: Part 1

Onclusive

A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launch, or reaching a specific audience to influence desired actions. . Determine your campaign objectives.

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Elevating Outdoor Brands Through PR Strategies

5W PR

The wild beckons, breathing new life into the outdoor industry. Crafting intriguing press releases about product launches, outdoor event sponsorships, or environmental initiatives can put the brand under the spotlight. Dominating social media Outdoor enthusiasts often find their digital playground on platforms like Instagram.

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How to Make your Messaging Stick

Onclusive

Would it be valuable to understand how your messages get amplified on social media and drive website actions? 23andMe , a personal genomics and biotechnology leader, used NEO during a recent campaign launch to look at the key messages and terms that were driving the most website traffic and actions. Read the full case study.

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The Role of PR in Transforming Consumer Finance

5W PR

From intimidation to inclusion For many years, the financial services industry was wrapped in an intricate web of complexity. Backing new product launches The debut of a new digital financial product, say a mobile budgeting app or robo-advisor platform, demands a skillfully crafted PR campaign.

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Public Relations Guide To Utilizing Google Alerts

The Hoyt Organization

This can include news articles, blogs, and videos. It is a valuable tool that allows you to stay updated on industry news, competitors, and brand mentions. However, it does not track social media posts. You can also respond to positive media mentions and share them to boost their visibility.

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Developing your content strategy to become a trusted expert

Onclusive

Welcome back to our blog series about earned media strategy and measurement! Even establishing just 1-2 key spokespeople who are each a clear expert on a specific topic, have garnered visibility in your industry and enjoy being active on social media can go a long way. Elizabeth Barrett. VP Research, Gartner.

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Creating B2B Influencer Marketing Campaigns

5W PR

There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-business (B2B) companies promote their product launches.

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