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Comparing top 2021 media monitoring vendors

Onclusive

We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack? A close second for the category, 88% of Onclusive’s customers are highly satisfied with our enterprise-caliber social listening capabilities.

Media 370
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What’s your Hype Cycle Time?

Flack's Revenge

Users and decision-makers aren’t generally surfing TikTok or watching Kylie’s Instagram to see what the next big thing will be. Here, the clock turns not for an individual company – but for categories (true, one company might be the driving force in a new “bucket,” but there will inevitably be competitors).

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Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

Deirdre Breakenridge

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Although this blog is tailored to nonprofits, any organization can use these tips for youth engagement. Instagram is a great way to reach youth. Another idea is to upload Instagram Stories and save it to “ Story Highlights.”

Nonprofit 240
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How Influencers Can Elevate Your PR Campaign

ImPRessions - Crenshaw Communications

Many B2B categories, like software, have long selling cycles where customers spend significant time learning about products and services. In nearly any category peer recommendations can play a pivotal role in a buying decision. – Write a series or blog together. Don’t count out influencers for B2B PR.

B2B 191
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. However, there has been a decline in this number by about 70% in 2020.

Marketing 106
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What’s your Hype Cycle Time?

Flack's Revenge

Users and decision-makers aren’t generally surfing TikTok or watching Kylie’s Instagram to see what the next big thing will be. Here, the clock turns not for an individual company – but for categories (true, one company might be the driving force in a new “bucket,” but there will inevitably be competitors).

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How to Improve Your Social Media Targeting

Cision

Social Targeting on Facebook / Instagram. Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. More Categories -> Facebook Categories. We’ll start out with the biggest social platforms.