Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

PR 20/20

FEBRUARY 3, 2020

This post originally appeared on the Marketing Artificia l Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. One of the top challenges marketers ask us about at Marketing AI institute is how to use artificial intelligence (AI) for blogging. AI can help.

Blogging 73

Blogging How To Engineering Tools 73

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. Check out our services.].

Survey 116

Survey B2B Marketing Interviews 116

Cision

JULY 24, 2017

Event speakers can have that same effect on a conference. This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Since these announcements are so common, it’s easy to fall into the trap of treating them that way.

Trade Shows 209

Trade Shows How To Conference Examples 209

Shift Communications

NOVEMBER 2, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Beginner's Guide to Blogging Series: Part 1: Blog Core Values. Part 5: The Wheel. Bulk Blog Topic Generation.

Blogging 60

Blogging Conference Content Marketing Writing 60

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. Typically, these are softball pieces that in many ways serve the interests of my peers in PR. It’s an easy mention, but you’ve got to provide it the way I want it.

Survey 169

Survey Media Relations Pitching Media 169

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Solo PR Pro

MARCH 29, 2022

Do you want it to keep delivering for the next 5, 10 or even 20 years? For you to get the most life out of your business, you must ensure that all the parts stay in tip-top shape, and for Solo PR Pros, that means investing in your professional development. Major Conferences. How much do you value your business?

Conference 80

Conference Reddit Local Course 80

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. Owned media is content you create on a platform you own, such as your company’s website or blog. If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. And that just doesn’t cut it.

Exercises 198

Exercises Google Writing Blogging 198

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Video 89

Video Strategy Marketing Instagram 89

Cision

JANUARY 8, 2018

Pork and sauerkraut, Netflix and a comfy couch, baseball and hot dogs and the most famous pairing — peanut butter and jelly. On top of that, when budgeting, events marketing is often put into its own category, separate from other “general” marketing campaigns or big company announcements. Timing is everything.

Company 222

Company Trade Shows How To Product Launch 222

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . It’s not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen. Marketing predictions. Marketing predictions. Marketing be nimble.

Marketing 167

Marketing Employee Content Marketing Training 167

Reputation Us

AUGUST 28, 2023

I value attending these types of “innovative” and “disruptive” conferences, as they keep me on the front lines of the latest problems and solutions. “Innovation is the only way to move forward” Neville G. Pinto “We need to get communities involved and tell better stories.”

System 78

System Technology Banking Community 78

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 126

Journalism Media Relations Report Survey 126

Sword and the Script

OCTOBER 5, 2021

Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”. The company has done a couple of things historically that allow it to stand out in the market.

Software 152

Software Tools Print Technology 152

MaccaPR

OCTOBER 10, 2022

As I touched down in Atlanta recently, I was excited to join over 500+ influencers and notable brands such as Ryobi , Home Depot , and BEHR at the annual HAVEN influencer conference. It’s no secret that influencer marketing is booming, according to Influencer Marketing Hub , influencer marketing was a $13 billion industry in 2021.

Conference 62

Conference Marketing Instagram YouTube 62

The Proactive Report

JUNE 18, 2021

It was like “Old Home Week” with panelists I’ve known for many years and shared a stage with at many conferences. So, it was a great opportunity for the attendees to get advice from a group of PR experts. In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income.

Small Business 213

Small Business Fashion Groups Local 213

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Save your spot: CES exhibit space fills up fast.

Mobile 75

Mobile Technology Automotive Trade Shows 75

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. It was the most exhilarating and exhausting time of my life. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. 5-8, 2023, with Media Days Jan.

Mobile 87

Mobile Technology Automotive Meeting 87

Sword and the Script

FEBRUARY 2, 2021

For a while, it was standard operating procedure among marketers to sprinkle the words “artificial intelligence” and “machine learning” into every product announcement. While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent.

Software 120

Software Technology Advertising Advertising 120

Sword and the Script

JANUARY 3, 2023

Some notes to keep in mind as you read: First, ChatGPT has a feature called “regenerate response” – which essentially asks the machine to answer the same question a different way. PR practitioners work to create and maintain relationships with media outlets, and use those relationships to get their client’s message out to the public.

Interviews 98

Interviews Publicity Technology Social Media 98

Bianchi Biz Blog

JUNE 17, 2021

5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. Looking back, if your company participated, can go a long way to making 2022 even better. If not, contact the Consumer Technology Association (CTA) to get your spot.

Technology 86

Technology Automotive Trade Shows Hotels 86

PR 20/20

OCTOBER 18, 2021

WebMD is the most popular source of health information in the U.S. WebMD has created a vast archive of candid answers to people’s most-asked medical questions. You may already be familiar with this quote (it’s also the title of Marcus’ renowned book), but it so eloquently sums up the point of content marketing, doesn’t it?

Industry 87

Industry How To Comparison Leadership 87

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

JUNE 22, 2022

Most of us don’t have an extra hour to sit on the phone with a customer support rep or sift through self-help articles for our answers. In our latest Cleveland HubSpot User Group (HUG) virtual event, we connected with HubSpot senior inbound sales professor, Kyle Jepson , to get answers to some of the most commonly asked Sales Hub questions.

Mobile 75

Mobile Trade Shows Knowledge Base Tools 75

Cision

SEPTEMBER 2, 2016

Are you calling from a phone in that one conference room no one uses? You’ve planned it out, promoted it, rehearsed and now the go-live day has arrived. You’ve planned it out, promoted it, rehearsed and now the go-live day has arrived. It’s good to see you again! Now it’s time for the day-of webinar best practices.

Survey 185

Survey System Conference Social Media 185

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. Below are a few of the statistics that stood out to me in reviewing the report. Most (59%) of U.S.-based Where I had something to add, I inserted commentary denoted by italics.

Survey 101

Survey Report Media B2B 101

Communications Conversations

APRIL 30, 2019

Talk to anyone about influencer marketing for more than five minutes and inevitably the topic comes up: How do you find and research your influencers? Researching and identifying the right influencers to work with might be THE key to success in influencer marketing. It’s a good question. But, I find that hard to believe.

Tools 111

Tools Twitter Local Pitching 111

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. Notified presents five common functions PR professionals are often tasked with carrying out. This includes blogs, discussions and other formats.

Software 113

Software Tools Publicity System 113

Cision

DECEMBER 26, 2017

While many people get their business experience around a conference table, I learned a few key lessons at the poker table that no class or meeting could ever have provided. This allows you to control the narrative — and thereby their decision-making — in a passive way, with you playing the controlling role as an outside observer.

Brand 273

Brand Branding Consumer Social Media 273

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. Check out this interview to begin to improve your measurement today. We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. The 20 most engaging types of content. What do you guys think?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

DECEMBER 3, 2019

1) The most interesting PR tech announcements from 2019. Here are my picks for the most interesting PR tech announcements this year: Talkwalker lets you run your data through their AI. Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media.

Data 87

Data Enterprise Survey Instagram 87

Landis PR

JUNE 21, 2022

Note: This is a reposted blog by our Public Relations Global Network partner, Bianchi PR. For the original blog, please visit here. 5-8, 2023, with Media Days in January. Photo courtesy of Pexels. Primed for a big comeback next year, CES is taking place in Las Vegas, Nevada, USA, Jan. Here are our top six suggestions: 1.

Company 52

Company Technology Meeting Hotels 52

Sword and the Script

JANUARY 9, 2018

If you are going to invest, then you want to get the most out of it. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place. To that end, what you do with a mention earned in the media is every bit as important as getting it in the first place.

Media 95

Media B2B Groups Conference 95

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. 3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. 5-8, 2023, with Media Days Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. What’s the open rate in email marketing? The other half is content distribution. Distribution tends to fall to the wayside for several reasons.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110