Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

Communications 0

Communications Banking Measurement Public Affairs 0

Cision

DECEMBER 6, 2017

PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. Reputation Management is no Longer The Primary Goal of PR. As a result, PR professionals continue to measure total reach, impressions and ad-value equivalency (AVEs). How to Bridge The Measurement Disconnect?

How To 223

How To Marketing Storytelling Measurement 223

Beyond PR

SEPTEMBER 26, 2016

More than 53 percent of public relations professionals state that measurement is their biggest skills gap. The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications. Uncover The Weakest Links In Your Strategy.

Measurement 40

Measurement Banking Public Affairs Strategy 40

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. pictured above ), during an Oct. During the Oct.

Social Media 119

Social Media Conference Media Corporate 119

Contently - Strategy

JANUARY 26, 2023

These episodes serve multiple thought leadership purposes: They build the thought leadership reputation of Google’s technical team and leverage the reach and influence of podcast host and head of developer engagement Stephanie Wong , who often posts about the show on her personal LinkedIn profile. Measure your results.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Waxing UnLyrical

MARCH 11, 2016

I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it.

Measurement 40

Measurement Meeting Comparison Banking 40

PRSay

AUGUST 30, 2022

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. People were shocked then.

Employee 87

Employee Real Estate Video Internal 87

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Reputation management is crucial. PR as arbiters of ESG.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

FEBRUARY 25, 2016

Do you know how to measure your social ROI? For the largest banks, the reputational damage from the financial crisis could take a generation to repair. When I started at GE in 1995, I was one of a handful of people at corporate headquarters who had ever used the Internet. Find out how with Cision’s free tip sheet!

Newspapers 120

Newspapers Financial Crisis System 120

Victorious PR

JULY 25, 2022

While PR can’t provide a direct ROI because it is too organic to measure, we can share some client testimonials that illustrate what we’ve been able to do to help our clients grow their businesses. By reading about it in reputable publications such as Forbes and Entrepreneur, of course! Think green initiatives, diversity, and the like.

Real Estate 52

Real Estate How To B2C Banking 52

Solo PR Pro

APRIL 5, 2022

Michael Ares, MDA Corporate Marketing, LLC. The strategies and tactics I may propose to help a given client meet their promotional and reputational needs typically aren’t that different from a professional communications perspective. Set your goals and objectives and determine how you'll measure your success.

How To 104

How To Fashion Banking Industry 104

Ethical Voices

MAY 8, 2023

I don’t think anybody who’s been following Silicon Valley Bank’s meltdown would say that governance is not important. And we look at your leadership and reputation. We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times.

Ethics 70

Ethics Training Financial Survey 70

Prohibition

AUGUST 4, 2021

Your reputation is the most critical aspect of your business. That means online business reputation management isn’t an optional extra anymore—it’s essential. The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. What is online reputation management?

Reputation 62

Reputation Company Engineering Banking 62

Communications Conversations

OCTOBER 24, 2019

It wouldn’t have been impossible to do this if I had a job at an agency or a corporation, but it would have been much more difficult. It still kinda blows my mind that I could essentially put my client roster against any agency in town and feel like I measure up. I have a reputation as someone who’s connected.

Social Media 79

Social Media Media Groups Blogging 79

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. Despite by my age, I’m lucky enough to have worked with over 30 organisations including a number of banks, DuPont, Adobe UK, and even the Falkland Islands Tourist Board. Without a doubt it’s online reputation.

Interviews 28

Interviews SEO Banking Radio 28

Karen Freberg

JUNE 6, 2017

Carlos has established himself in the field as well with corporate jobs at LinkedIn and now BMCSoftware while doing speaking engagements around the world. ” Same goes with research as well – in order to get a reputation in the academic field, you have to be published and get interviewed for your work by the press.

Social Media 40

Social Media Brand Branding Media 40

Ethical Voices

MAY 6, 2023

I don’t think anybody who’s been following Silicon Valley Bank’s meltdown would say that governance is not important. And we look at your leadership and reputation. We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times.

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. There’s no point in building a reputation if the startup is facing an existential threat. This year, we saw in-house teams get downsized and agency budgets get reduced.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 189

Marketing Content Marketing Data Social Media 189

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. The very first step should be establishing a clear and measurable goal. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. PR teams will be measured by inputted organic brand conversion lift and Google Trends. . – Betsy Hindman | Hindman Company.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations.

Marketing 168

Marketing Employee Content Marketing Training 168