Sword and the Script

JANUARY 5, 2016

Co-creativity, a PR ecosystem. “We We are moving more and more to a co-creative environment, and as such, our ability to understand audiences and bring them together for shared purposes of doing good is going to be a critical feature of an evolving PR industry in the coming year.”. 3. . – PRMoment.com: Ten PR predictions for 2016.

Banking 60

Banking Marketing Wireless Advertising 60

PRSay

AUGUST 16, 2022

Or, if your company is a well-established iconic brand looking to give back as a team (with a bit of fun competition), then you can host a collection drive that engages groups to vie for the title of “making the greatest social impact.”. Upon signup, you receive a branded webpage for promotion and easy tracking of the collection drive goal.

Company 156

Company Nonprofit Apparel Local 156

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Bank, Capital One and TD Bank discover ways to motivate consumers to act.

Financial 52

Financial Social Media Banking Media 52

Beyond PR

SEPTEMBER 2, 2016

Every brand wants to stand out during the holiday season, but this can be a challenge when your competitors are looking to do the same,” writes Katie Gaab in Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit. To compete with big name brands, you need to get creative. However, you don’t necessarily need to break the bank.

Banking 62

Banking Retail B2B Writing 62

5W PR

MAY 4, 2022

Blockchain is a distributed ledger that allows users to make secure payments and store currency without the need for a bank or credit card company. It provides faster, cheaper, and more secure transactions than traditional banking systems. It is one of the ways to control the perception of people about a brand.

Technology 88

Technology Publicity Banking Newspapers 88

Reputation Us

AUGUST 28, 2023

Pinto “Learn to be adaptable, resilient, collaborative, creative, innovative. ” Aftab Pureval “Cincinnati is growing with the largest consumer brand ( Proctor & Gamble (I) Limited. ) ” Aftab Pureval “Cincinnati is growing with the largest consumer brand ( Proctor & Gamble (I) Limited. )

System 78

System Technology Banking Community 78

Cision

JUNE 8, 2015

It’s a broad term referring to the social good your brand does locally, nationally or globally. Consumers care, too, and are likely to pay more and be more loyal to brands with a social good component than those without. Align social good with brand values. Consider food banks situated in rural communities and northern climates.

Employee 120

Employee Consumer Banking Local 120

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

How To 137

How To Creativity Storytelling Writing 137

Mark My Words

AUGUST 25, 2018

The Noel Edmonds campaign against Lloyds Bank, which has led the news agenda for more than a year now, has won the day for its emotional appeal and direct connection to customers, both existing and future of the bank. The damage to the brand is gathering a pace. The campaign is really about compensation.

Banking 60

Banking Energy Financial Creativity 60

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Let’s wind this back to branding. Guest Post by Simon Erskine Locke.

Brand 74

Brand Branding Banking Financial 74

PR in High Definition

AUGUST 21, 2018

The introduction of something new and a word we hear about all the time in the creative industry. Customer service is often considered to be the key to a brand’s reputation , but part of keeping the customer happy and loyal, is to bring something new and exciting to keep them engaged. Innovation. Perceptions of innovation.

Brand 54

Brand Branding Trends Social Media 54

Prohibition

AUGUST 5, 2021

This partnership will offer a bank account service for people who have no fixed address in a bid to help tackle the stigma surrounding homelessness. This has earned the bank some great recognition in the media and on social – and rightly so! We’re working with @Shelter to provide a bank account for people who are homeless.

Banking 62

Banking Social Media B2C Course 62

Karen Freberg

NOVEMBER 3, 2021

It’s a new courseware program with a book and new simulation with Stukent on personal branding! I realized when I was preparing for my latest ProfCon conference last year, it was all about personal branding. In fact, all of the work I had done with Stukent for their conferences and digital events was on personal branding.

Conference 64

Conference Education Banking Brand 64

Mark My Words

SEPTEMBER 29, 2017

In a speech yesterday to mark the Bank of England’s 20 year independence from government May rebranded herself as saviour of Free Market Capitalism. As the corporate comms world well knows any re-brand will fail if it is in slogan. As any economist will point out the celebration of the market in and of itself makes no real sense.

Brand 60

Brand Branding Conference Energy 60

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. . ~ Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

Creativity 120

Creativity Comparison Consumer Examples 120

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Enhanced brand reputation? Why couldn’t brands do something similar with volunteers? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Communications Conversations

FEBRUARY 2, 2018

I’ve been following along online all week to see what brands are up to. Bank – #NiceOff campaign on Twitter. How does a bank activate its brand during the biggest sporting week of the year? Bank (@usbank) January 30, 2018. Bank checking accounts or loans? With a #NiceOff on Twitter, of course!

Digg 60

Digg Social Media Banking Sports 60

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

Be bold in coming up with creative extensions to make the joint effort as big and successful as you can. Dig into your data bank. Executive thought leadership exposure via blogging requires some time and thought, but can return dividends in terms of visibility, credibility, and brand voice. Reuse, recycle, re-tool.

Video 160

Video Banking Data Software 160

Communications Conversations

JUNE 14, 2017

The topic: How to bolster your brand leading up to, and during the (fill in name for whatever it is the NFL allows us to call this thing publicly now) next February. So many companies and brands will be focused on new customer acquisition during the Big Game–and that’s not necessarily a bad strategy.

Company 60

Company Brand Branding Local 60

PRSay

NOVEMBER 15, 2019

Disney was able to launch their streaming service with a huge bank of ready-made content. Not only is it saving Disney money to have this content on hand, but it’s also allowing them to set their service apart with their unique brand voice and image. That’s why, at MediaSource , we put our content team at the center of our plans.

Analytics 159

Analytics Television Banking Data 159

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau.

Industry 316

Industry Fashion Travel Tourism 316

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Bank and Optum. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Brands know they should listen to consumers, but what about listening to employees?

Social Media 62

Social Media Trends Marketing Viral 62

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency A: A boutique creative and digital shop that dabbled in PR. Agency B: A boutique integrated and brand/creative strategy firm. What are agency partnerships?

Agency 76

Agency Creativity Media Relations Nonprofit 76

Cision

JULY 24, 2015

To find out more about what Cision discovered in the Banking: EMV Chip Cards social media study, click here. Image: Vodafone Germany ( Creative Commons ). As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. Continued fraud concerns. Interest in mobile payment technology.

Mobile 120

Mobile Financial Retail Technology 120

Solo PR Pro

JANUARY 14, 2020

3) If you're brand new, consider volunteering at a nonprofit to expand your contacts and build a resume. – Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc. 2) Remember that you are your brand and you never know who knows how. Finally, develop a face-to-face relationship with a bank or credit union officer.

Insurance 110

Insurance Insurance Banking Groups 110

Communications Conversations

MARCH 29, 2019

Bank (nominated by Monica Wiant). Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. She develops content for the bank’s social channels and supports marketing campaigns as a social media specialist. A true gent, Jordan is an A-team player. Justine Perez joined the U.S.

Social Media 128

Social Media Agriculture Marketing Media 128

wiredPRworks

JUNE 5, 2018

Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world. As publisher of [link] since 2006, Barbara’s work is often a catalyst for creative thinkers and leaders.

Marketing 45

Marketing Insurance Insurance B2C 45

The Resolution Blog

DECEMBER 16, 2015

But, it is fair to say that while pockets of innovation exist [ ING Bank communications team for example ] the industry isn’t adapting to the changing environment as rapidly or as deeply as it could/should. It’s a subject I’ve thought and talked about and delivered against.

Case Study 120

Case Study Agency Creativity Study 120

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. He said to me, “We're looking for someone with deep expertise in finance, is that you?”

How To 104

How To Fashion Banking Industry 104

Solo PR Pro

MAY 24, 2022

Awards recognize the strategic and creative work we do and the results we get,” Mary says. And be sure to weigh the pros and cons of awards presented by media outlets — many are thinly disguised marketing campaigns, but some may have strong branding for your client, such as “Entrepreneur of the Year” or “40 Under 40” awards.

How To 52

How To Groups Writing Local 52

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? Here are some of the business results achieved: Banking category conversation up 66%. Share of Voice reached 55%.

Publicity 87

Publicity Banking YouTube Social Media 87

PR in High Definition

MAY 31, 2016

In recent conversations with brands, the key considerations before launching in a region is available market opportunity and key competition. If not, you’ll need to be creative in your comms to avoid being branded a ‘me too’ company. Also, not all bank holidays are national in Europe.

Banking 48

Banking Local Examples Twitter 48

Contently - Strategy

AUGUST 22, 2019

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. When most of us sit down to research where to bank, we’re not really jumping for joy. That’s not a knock on finance content at all, by the way.

Banking 93

Banking Content Marketing Examples Industry 93

Sword and the Script

OCTOBER 18, 2016

It happens in scandal too and approaches something akin to news media’s version of branding: Watergate , Bridgegate and Deflategate , among many other gates. Has your PR firm stopped bringing creative ideas to the table? A boutique agency provides access to creative senior talent that won’t break the bank.

Financial 60

Financial Pitching Banking Trends 60