PR in High Definition

AUGUST 21, 2018

The introduction of something new and a word we hear about all the time in the creative industry. It can be crucial to the initial and continuing success of a business, but also crippling if you don’t commit to it and give consumers exactly what they want. Innovation. So, why are marketers so resistant to prioritise it?

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Brand Branding Trends Social Media 54

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

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Creativity Comparison Consumer Examples 120

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

We also know that Millennials ( and all consumers) prioritize experiences over things. Be bold in coming up with creative extensions to make the joint effort as big and successful as you can. Dig into your data bank. Video enhances SEO, keeps consumers engaged longer, and is more shareable than many other content forms.

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Video Banking Data Software 160

Karen Freberg

NOVEMBER 3, 2021

It’s a new courseware program with a book and new simulation with Stukent on personal branding! I realized when I was preparing for my latest ProfCon conference last year, it was all about personal branding. In fact, all of the work I had done with Stukent for their conferences and digital events was on personal branding.

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Conference Education Banking Brand 64

Cision

JULY 24, 2015

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. Consumers are hopeful the push for U.S.

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Mobile Financial Retail Technology 120

Deirdre Breakenridge

AUGUST 26, 2014

But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau.

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Industry Fashion Travel Tourism 316

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. You’re seeing brands forced to use more user-generated content.” Brands know they should listen to consumers, but what about listening to employees?

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Social Media Trends Marketing Viral 62

PRSay

NOVEMBER 15, 2019

Rather than paying for it all, they already have what they need and, perhaps more important, what consumers want. Disney was able to launch their streaming service with a huge bank of ready-made content. Here, Disney sets a great example for PR pros and marketers: Content is the key to everything you do. Leverage your relationships.

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Analytics Television Banking Data 159

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Want to create standout content?

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Content Marketing Data Strategy Marketing 120

Solo PR Pro

APRIL 5, 2022

For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me. He said to me, “We're looking for someone with deep expertise in finance, is that you?”

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How To Fashion Banking Industry 104

Communications Conversations

MARCH 29, 2019

Bank (nominated by Monica Wiant). Bank social media team in 2018 after graduating from the University of Minnesota with a degree in journalism. She develops content for the bank’s social channels and supports marketing campaigns as a social media specialist. A true gent, Jordan is an A-team player. Justine Perez joined the U.S.

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Social Media Agriculture Marketing Media 128

Solo PR Pro

MAY 24, 2022

For us, just going through the time-consuming process of applying for a PRSA award made us stop, think through, reflect on and write about a project in a way we wouldn’t have taken the time to do,” she says. Awards recognize the strategic and creative work we do and the results we get,” Mary says.

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How To Groups Writing Local 52

Contently - Strategy

AUGUST 22, 2019

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. When most of us sit down to research where to bank, we’re not really jumping for joy. That’s not a knock on finance content at all, by the way.

Banking 111

Banking Content Marketing Examples Industry 111

Stephen Waddington

DECEMBER 11, 2019

Other professions such as finance, banking, law and accountancy are upskilling en masse. It also induces being part of creativity in AI groups. If we are the ones to support business, organisations and brands build trust, we must address the knowledge gap fast. Those who embrace AI will have competitive advantage.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

PR in High Definition

MAY 31, 2016

In recent conversations with brands, the key considerations before launching in a region is available market opportunity and key competition. If not, you’ll need to be creative in your comms to avoid being branded a ‘me too’ company. Also, not all bank holidays are national in Europe. Want to know more – join our webinar!

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Banking Local Examples Twitter 48

Mindful Marketing

AUGUST 9, 2019

Probably not, but now one creative company rewards kids for reading while they get their haircut. From banks to bakeries, all kinds of businesses want to make inroads with kids, not because children have much money to spend now but because they are the next generation of consumers. Did you ever get paid to read?

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Corporate Banking Sports Community 85

PR in High Definition

JANUARY 17, 2017

We’ve seen a cornucopia of retail banking, investment and information services spring up in the last few years and many of them have been hugely successful. These kinds of companies will have a virtuous effect on other, more established companies, showing traditional retail banks and investment companies how to do business better.

Technology 48

Technology Automotive Retail Banking 48

MaccaPR

MARCH 30, 2017

Now that 82 percent of consumers research their major purchases online , the Mall of America (MOA) saw an opportunity to join that online conversation and use social channels to act as a concierge service for guests and help drive revenue to the physical stores. Bank Stadium or participating in the 2018 City of Lakes Loppet Ski Festival.

Social Media 48

Social Media Media Tourism System 48

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

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Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. Believe it or not, financial content for a bank can be fertile ground for creativity. Believe it or not, financial content for a bank can be fertile ground for creativity.

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Financial Content Marketing Examples Banking 52

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity. With remote work and fully digital programming becoming commonplace.

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Trends Communications Employee Corporate 407

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. 16: Ted Seward.

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Marketing Content Marketing Advertising Advertising 101

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

We still prize earned media stories that appear in brand-name media outlets. We’ve always worked to create content for brands, and we still do. Subsequent updates treated brand mentions, even without links, as if they were links, rewarding good PR work with higher search rankings. And with change come challenges.

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Digital PR SEO Storytelling Instagram 168

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. When done right, they can be creative and compelling. An A-list celebrity.

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Media Television Pharmaceuticals Radio 120

Contently - Strategy

MARCH 11, 2024

From TikTok tutorials offering snappy investment strategies to in-depth podcasts revealing the secrets of wealth management, today’s consumers have no shortage of financial content. It also does a tremendous disservice to the company from a brand-building and marketing perspective. fixed income, equities, investment banking, etc.

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Financial Content Marketing Marketing How To 52

Prohibition

AUGUST 4, 2021

It can be challenging for companies to keep up with what customers are saying about them online, but it’s even more challenging when negative sentiment is directed at you or your brand! A single mistake online could ruin your brand’s reputation and cost you a lot of business; why take the chance? Effective Returns.

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Reputation Company Engineering Banking 62

The Resolution Blog

APRIL 26, 2019

You’ve gone from a creative role to starting an agency from scratch and hiring people. What I didn’t want to do was go from being a global creative director to all of a sudden feeling like I was doing every single role in a business. How have you won those brands? How has that been? At the start we went out and got an investor.

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Agency Pitching Energy Creativity 120

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on.

Digital PR 62

Digital PR Analysis B2C Examples 62

Rock the Status Quo

JUNE 18, 2015

Inconsistent brand clarity. It must reflect a clear purpose that fits with your brand. Each piece of content you create should speak to a specific audience, but it also should demonstrate a link between that audience and the brand. THAT’S what makes your content great, not mindlessly shoveling out quantities of crap.

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Banking Small Business Reputation Social Media 100

Reputation Us

SEPTEMBER 8, 2016

On occasion, we’ve even been enlisted to advise credit unions about expensive marketing campaigns proposed by outside creative agencies to grow membership through community involvement and cause marketing. played virtually no discernible role in consumers’ choice of their financial institution. This held true across demographics.

Banking 60

Banking Marketing Financial Community 60

Stephen Waddington

JANUARY 4, 2021

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Thanks to Daniel Eckler for scouring the internet and collating reports.

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Trends Technology Television Banking 155

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

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Nonprofit Crisis Viral Groups 227

Cision

AUGUST 17, 2015

Parlatore describes Pinterest in idyllic language: “Pinterest is a place to dream, where consumers are optimistic. Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. Businesses are doing creative stuff with Pinterest. We love that connection.”

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Pinterest Banking Mobile Trends 120

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Brands spend large sums of money on content marketing. Money affects everyone.

Financial 111

Financial Industry Report Insurance 111

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. However, for broad consumer style panels, options such as Google Surveys (not to be confused with Google Forms), provide quick low cost research that can be used for basic awareness tracking. This is a question I am often asked.

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Google Data Government Social Media 119