Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

ImPRessions - Crenshaw Communications

MAY 29, 2020

COVID-19 instantly upended the way brands communicate with customers. Some channels were simply wiped out – pity the luxury brand that had signed multimillion-dollar agreements for airport screens, for example. But most eyes were on marketing like print and TV ads that could be quickly adapted to the new situation.

Marketing 156

Marketing B2C Retail Print 156

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales.

B2B 93

B2B Marketing Measurement Social Media 93

MaccaPR

OCTOBER 29, 2019

But in a crowded landscape, the way that you use data to tell your brand story is becoming more and more important. Now is the time to identify how you’ll gather that data to be able to confidently, and factually, tell your brand story. Or is it just the brand – Walgreens? It’s a Data Driven World. Data isn’t new. Check the app.

Brand 90

Brand Branding Marketing Enterprise 90

Cision

APRIL 27, 2017

People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. For consumer B2C brands and retailers, Instagram and Facebook reign supreme. The social networks can be helpful for this.

Storytelling 146

Storytelling Data B2C B2B 146

Shift Communications

DECEMBER 6, 2022

In 2023, this approach won’t work; worse, it can severely damage the brand and company positioning. These anecdotes, personalized reflections and insights bring the pillars of the organization’s brand strategy to life. The events of the past few years permanently disrupted both leadership approaches and expectations.

Communications 78

Communications Leadership B2C LinkedIn 78

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. London’s Pint Map Location: UK The brand: StoreKit In-house campaign We’re all familiar with the London underground map. This combination helped them skyrocket their brand overnight. Key Takeaway?—?Think

B2B 120

B2B B2C Facebook Storytelling 120

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. This means that listening to your brand’s various audiences and understanding their needs is more important than ever. Understand the Present – Where is your brand now?

How To 149

How To Social Media B2C Television 149

Sword and the Script

SEPTEMBER 10, 2019

That average gets some help from the B2C side because specific numbers for B2B product come in at 10.3% Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. of the marketing budget on print.

Survey 96

Survey B2B Marketing Trade Shows 96

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection.

Small Business 245

Small Business Media SMB Pitching 245

Prohibition

JULY 21, 2023

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. The comfy shoe brand announced the collaboration on Instagram with a video that showed the hot-pink Crocs, as well as Barbie-themed Jibbitz charms to be stuck on the front.

Wireless 62

Wireless Retail B2C Instagram 62

Prohibition

SEPTEMBER 2, 2022

The messaging on the posters has been printed in suncream which not only shows the dangers of UV rays, but how protective suncream is against them. At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals.

Social Media 62

Social Media Insurance Insurance Media 62

Cision

JANUARY 25, 2016

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. Social has brought an explosion of content distribution channels, and brands are struggling to make their content stand out. How should brands do this? Why aren’t consumers paying attention? Find The Sweet Spot.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Prohibition

JANUARY 20, 2021

With the fast-paced digital world that we all live in – staying relevant and front of mind has never been more important for brands. PR can help brands reach a wider audience, promote products, offerings and services and also ensure that they stand out amongst competitors. However, it all depends on how you use it.

Company 62

Company Software Crisis Management Agency 62

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. You can look at this two ways…a nefarious money making scheme or necessary to maintain user experience and therefore user engagement and therefore engagement with your brand.

Advertising 120

Advertising Advertising Facebook B2C 120

Prohibition

JANUARY 6, 2023

A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. Drive Awareness. video marketing important, good video pr, best pr video.

Video 62

Video Strategy SEO Engineering 62

Prohibition

FEBRUARY 25, 2020

Influencer marketing has been around for the best part of a decade now and initially, it wasn’t clear how big of an impact it was going to have on both brands and consumers. With newspapers and magazines now mostly available online, print media has slowly declined, leading marketers to internet-based advertising.

Marketing 62

Marketing Advertising Advertising B2C 62

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

JUNE 29, 2016

shows the marketing methods rated most effective by B2B and B2C senior marketers are “pull” methods – methods that empower users to opt into their interactions with brands. ” While these earned media tactics may be more labor intensive than paid media, many brands are waking up to the reasons they’re a must.

Media 75

Media B2C B2B Nonprofit 75

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. All this even though the brand had no new product offering or any news at all.

Airlines 120

Airlines Exercises Fashion Print 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Beyond PR

APRIL 28, 2017

People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. For consumer B2C brands and retailers, Instagram and Facebook reign supreme. The social networks can be helpful for this.

Storytelling 45

Storytelling Data B2C B2B 45

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. Digital Printing Company.

LinkedIn 52

LinkedIn Engineering SEO Training 52

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. Digital Printing Company.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Beyond PR

JUNE 22, 2018

Though people are sharing selfies and brunch pictures, they are also increasingly engaging in intelligent, meaningful conversations that brands can harness for strategic social media monitoring. Flourishing social media platforms and tried-and-true media outlets and blogs have set us on an upward trajectory in terms of content creation.

Social Media 40

Social Media How To Case Study Media 40

Waxing UnLyrical

MAY 4, 2016

Does using humor fit with your brand and brand voice? Some brands seem to be perpetually planted in messaging which either plays it straight or tugs at the heartstrings – which is completely fine and respectable. Is your type or brand of humor universal? Should I use humor if my company is B2C? What about B2B?

Marketing 40

Marketing B2C B2B Social Media 40

PR 20/20

OCTOBER 12, 2017

For the past 20 years, Robert and I have worked with CEOs, chief marketing officers, VPs of sales and marketing, and marketing practitioners from brands around the world. They had a simple goal for one of the races: to deliver a printed guide to exiting fans with the race results immediately following the race.

Marketing 53

Marketing Enterprise Print Film 53

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. It established Dollar Shave Club as a funny, irreverent, bold, and most importantly, helpful brand. Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. A model for success.

Leadership 93

Leadership Brand Branding How To 93

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. Not surprisingly, the data showed the most pronounced differential between fundraising rounds in the B2C sector. We see this in our own small PR agency, but for a high-growth startup, employer branding is especially essential.

Study 234

Study SEO Course B2B 234

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Anyone who is on the brand side can hopefully relate; and if you are in PR, you may get insight that could help you land work you are a good fit for.

How To 76

How To Pitching Local Interviews 76

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. That’s why the brand’s med school calculator is such an incredible tool. Citi Entertainment. Let’s be honest.

Banking 93

Banking Content Marketing Examples Industry 93

Contently - Strategy

SEPTEMBER 21, 2018

No brand wants their content strategy to stall at Phase 0, a hectic and emotionally stressful state we call content chaos. Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Take it from my friend: The hard part is identifying the problem.

Content Marketing 103

Content Marketing Print Analysis Data 103

Beyond PR

APRIL 13, 2018

With that comes more stress on the PR/IR departments , who are responsible for providing media data on brand value. Brand value can be measured by a variety of media channels including broadcast, print and social. Multichannel marketing needs multichannel monitoring to optimize brand value measurements.

Media 73

Media Google Measurement Print 73

MaccaPR

MAY 23, 2018

The resounding advice was to deeply research the brand/publication, readers and journalist you’re pitching. Are you pitching a print publication? Both B2C and B2B clients still recognize the power of a perfectly placed story with the credibility that a third-party source offers. Consider the Medium.

Pitching 82

Pitching Print Journalism Local 82

Contently - Strategy

OCTOBER 15, 2021

In our brand new report, we set out to highlight tactics that could help your brand thrive. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. And it’s no longer a channel that brands can ignore.

B2B 57

B2B Content Marketing Trends Marketing 57

MaccaPR

DECEMBER 19, 2016

Insider Tip: If you have a large employee base interested in promoting your content, explore a social media service like GaggleAmp or PostBeyond that enables employees to share approved brand content with their personal social networks. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Contently - Strategy

DECEMBER 5, 2019

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. Brands spend large sums of money on content marketing. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Report Methodology.

Financial 83

Financial Industry Report Insurance 83