ImPRessions - Crenshaw Communications

MAY 29, 2020

But most eyes were on marketing like print and TV ads that could be quickly adapted to the new situation. Our team compiled dozens of mostly B2C brand email marketing communications sent between mid-March and mid-May, analyzing copy, creative and strategy. How are brands communicating with consumers during the COVID-19 pandemic?

Marketing 156

Marketing B2C Retail Print 156

Shift Communications

DECEMBER 6, 2022

It’s no longer just print, online and broadcast media, but also podcasts, newsletters/Substacks, influencers and other new media formats. LinkedIn remains the most effective for executive thought leadership, especially B2B but B2C, too as it remains the only real platform to connect with talent, potential partners and clients consistently.

Communications 78

Communications Leadership B2C LinkedIn 78

Cision

JULY 31, 2015

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Also print out a hard copy for those people. So, print a handout. Crises happen to every brand, no matter how big or small they are. When one happens to your brand, will you recover? Make it available to key personnel.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Burrelles Fresh Ideas

APRIL 16, 2024

Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales. Do you find it challenging to stay on top of mentions from all media – print, online, broadcast, and social? We can help! Click here to request a demo or to discuss your monitoring needs.

B2B 95

B2B Marketing Measurement Social Media 95

Prohibition

SEPTEMBER 2, 2022

The messaging on the posters has been printed in suncream which not only shows the dangers of UV rays, but how protective suncream is against them. At Prohibition, we work with a range of brands across all sectors, B2B and B2C, to create innovative PR campaigns that deliver real ROI and help meet business goals.

Social Media 62

Social Media Insurance Insurance Media 62

Prohibition

SEPTEMBER 27, 2022

Therefore, having your brands name and messaging communicated positively through earned media coverage in reputable online, print, or broadcast outlets can significantly boost credibility. A brands credibility has a direct influence on their target audiences perception of their product or service.

Publicity 62

Publicity Brand Branding SEO 62

The Resolution Blog

OCTOBER 15, 2019

Don’t Be Afraid to Build on B2C Ideas The interactive and sharing elements of the campaign are things we often see in the B2C world. It resulted in 1,037 global print media mentions and it was featured in more than 30 global broadcast segments. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Listen to Increase Customer Spend. Empowered customers are on the move. How to do that? It all starts with the news you are taking in.

How To 149

How To Social Media B2C Television 149

Cision

JANUARY 25, 2016

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. John Deere’s case goes back to 1895 when they launched “The Furrow,” now a print and electronic monthly publication. And while 69 percent are creating more content than years past, few are being heard.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Prohibition

JULY 21, 2023

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals.

Wireless 62

Wireless Retail B2C Instagram 62

Sword and the Script

SEPTEMBER 10, 2019

That average gets some help from the B2C side because specific numbers for B2B product come in at 10.3% Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. of the marketing budget on print.

Survey 99

Survey B2B Marketing Trade Shows 99

Cision

NOVEMBER 28, 2017

Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B). It’s highly trackable.

Small Business 245

Small Business Media SMB Pitching 245

Cision

APRIL 5, 2016

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). And it isn’t just for B2C.

Advertising 120

Advertising Advertising Facebook B2C 120

Prohibition

JANUARY 20, 2021

By hiring an agency, you can ensure that your keeping an eye on the competition and are bettering your presence in terms of digital, print and social. PR agencies are constantly consuming the media, that includes print, digital, online, broadcast, social – the list goes on! 7) It betters your understanding of the media.

Company 62

Company Software Crisis Management Agency 62

Beyond PR

JUNE 29, 2016

shows the marketing methods rated most effective by B2B and B2C senior marketers are “pull” methods – methods that empower users to opt into their interactions with brands. In the Outsell report, B2B and B2C marketers rated public relations more effective for lead generation than push tactics such as print, mobile and native advertising. “In

Media 75

Media B2C B2B Nonprofit 75

MaccaPR

OCTOBER 29, 2019

Regardless of whether your business is B2B or B2C, the way that customers reach, and research, you have changed. From social media to ecommerce and podcasts to print, there are more channels then ever for a potential customer to engage with your brand. It’s Not About the Channel.

Brand 90

Brand Branding Marketing Enterprise 90

Beyond PR

MARCH 6, 2018

Practiced by virtually all B2B and B2C organizations, content has quickly evolved into one of marketing’s staples. Every year, the Content Marketing Institute publishes research surrounding the state of content marketing for B2B and B2C organizations. Content Marketing is no Longer a Shiny New Object. percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Prohibition

NOVEMBER 16, 2022

Digital PR campaigns can be integrated into other service areas such as video production , influencer marketing , social media , paid advertising , blogger events, print media, and traditional PR.

Digital PR 62

Digital PR Brand Branding SEO 62

Prohibition

FEBRUARY 25, 2020

With newspapers and magazines now mostly available online, print media has slowly declined, leading marketers to internet-based advertising. At Prohibition, we work with a wide variety of brands in B2B and B2C sectors on their influencer marketing , helping get their product/service seen and engaged with by their target audience.

Marketing 62

Marketing Advertising Advertising B2C 62

Beyond PR

APRIL 28, 2017

People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. For consumer B2C brands and retailers, Instagram and Facebook reign supreme. Marketing CRM (B2C) and sales automation systems (B2B) are also worth the outreach.

Storytelling 45

Storytelling Data B2C B2B 45

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. In the lead-up to last year’s Super Bowl, our team learned that an injured football player would possibly wear a 3-D printed brace produced by WhiteClouds. Gambling on that possibility, we punted and hoped for the best.

Airlines 120

Airlines Exercises Fashion Print 120

Prohibition

JANUARY 6, 2023

Every PR campaign will have a number of objectives in mind, including print and online coverage discussing the campaign and a bit about the brand. At Prohibition, we work with a range of brands across all sectors, B2B & B2C, to create compelling videos that help to achieve a business goals and objectives.

Video 62

Video Strategy SEO Engineering 62

Sword and the Script

DECEMBER 5, 2017

Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). The book, in its second edition, looks like something you could print and publish at a small printing shop. During a recent visit to a local range, I noticed the book on the counter for $24.99.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Beyond PR

JUNE 22, 2018

The ability to listen across these mediums in tandem with coverage across online, print and broadcast creates a holistic approach to truly understand the context behind social media mentions and how they resonate with audiences. Cision provides comprehensive social listening across channels like Twitter, Facebook, YouTube and Instagram.

Social Media 40

Social Media How To Case Study Media 40

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn B2B and B2C Business Development Consulting and Sales Team Training. Digital Printing Company. Please note: client is responsible for updating profiles with recommended changes. Barbra will continue to serve us as a consultant, as we develop strategy behind social selling via social networking platforms, mainly LinkedIn.

LinkedIn 52

LinkedIn Engineering SEO Training 52

wiredPRworks

JANUARY 3, 2020

2020 LinkedIn B2B and B2C Business Development Consulting and Sales Team Training. Digital Printing Company. Please note: client is responsible for updating profiles with recommended changes. Barbra will continue to serve us as a consultant, as we develop strategy behind social selling via social networking platforms, mainly LinkedIn.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Waxing UnLyrical

MAY 4, 2016

Should I use humor if my company is B2C? The use of humor in B2C organizations and brands is much more common than in their B2B counterparts. Navy print and broadcast journalist and Philadelphia native, he is a lifelong student of writing and connecting with audiences by practically any means at his disposal. What about B2B?

Marketing 40

Marketing B2C B2B Social Media 40

PR 20/20

OCTOBER 12, 2017

They had a simple goal for one of the races: to deliver a printed guide to exiting fans with the race results immediately following the race. As soon as the race was over, they quickly printed the results on the Heidelberg and distributed the magazines to attendees as they were leaving the race — an astounding feat done in almost record time.

Marketing 53

Marketing Enterprise Print Film 53

ImPRessions - Crenshaw Communications

MARCH 4, 2021

Not surprisingly, the data showed the most pronounced differential between fundraising rounds in the B2C sector. In particular, broadcast outlets follow print media. (I’m presuming the vast majority of coverage analyzed was positive.). It’s all interesting, if not definitive. Media are, too.

Study 234

Study SEO Course B2B 234

MaccaPR

AUGUST 26, 2015

Brands of all kinds, whether B2B or B2C, have made the ultimate investment in telling their corporate stories by erecting museums, temples paying tribute to their past. For more on Levi Strauss’ use of brand history storytelling, check out the recent Entrepreneur article, " How Levi's Became a Brand With Staying Power.". Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

Waxing UnLyrical

JUNE 2, 2011

In my last post I discussed the interview process – from the brand side – that brings a PR professional on board for a specific client (upscale gourmet food/dessert B2C). Anyone who is on the brand side can hopefully relate; and if you are in PR, you may get insight that could help you land work you are a good fit for.

How To 76

How To Pitching Local Interviews 76

Contently - Strategy

NOVEMBER 14, 2018

If you’re B2C, help them enjoy personal passions (travel, fitness, wellness, food, sports, etc.) It started sending customers a monthly print magazine called The Bathroom Minutes with their razors. Whether you work in B2B or B2C, the goal of these playbooks is to get you out of content chaos and on the path to content mastery.

Leadership 111

Leadership Brand Branding How To 111

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. They also plastered the station ahead of time with print ads from floor to ceiling, fighting to get the word out as they gathered their data.

Banking 111

Banking Content Marketing Examples Industry 111

Contently - Strategy

SEPTEMBER 21, 2018

Whether you’re in B2B or B2C, you can answer the same set of core questions to learn more. The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub. Not defining your target audience. Who are these consumers, and where do they typically find the articles they read?

Content Marketing 111

Content Marketing Print Analysis Data 111

Beyond PR

APRIL 13, 2018

Brand value can be measured by a variety of media channels including broadcast, print and social. Influencer, content and video marketing campaigns that target multiple channels should measure online, broadcast, print and social monitoring to gain impactful data. Multichannel marketing should not be grounded solely in online results.

Media 73

Media Google Measurement Print 73

MaccaPR

MAY 23, 2018

Are you pitching a print publication? Print publications require long lead times; it’s often necessary to pitch 3-4 months in advance of the issue you’re aiming for (or even as much as 6 months ahead, per Hearst Lifestyle Group lifestyle director Taryn Mohrman, at right. Consider the Medium.

Pitching 82

Pitching Print Journalism Local 82

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Acunzo keeps a running list of over 200 branded shows broken down by B2C, B2B, and non-profit. Here are the five biggest trends you need to know. [If Interactive Tools Give Brands a Creative Edge—and Empower Buyers.

B2B 85

B2B Content Marketing Trends Marketing 85