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How to leverage brand tracking—and 5 metrics for measuring customer loyalty and retention

Agility PR Solutions

Nurturing your relationships with customers is a crucial part of the B2C business model. On this page, we’ll explain where brand tracking comes into the picture, and how you can […] The post How to leverage brand tracking—and 5 metrics for measuring customer loyalty and retention appeared first on Agility PR Solutions.

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3 steps B2C cybersecurity companies should know to earn national media coverage

Axia PR

For business-to-consumer (B2C) cybersecurity companies, getting national media coverage is not just about brand promotion; it's about contributing their knowledge to a vital public discourse.

B2C 62
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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. In the coming year, PR campaigns will use influencer marketing as an integral part of brand extension.

B2C 73
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4 new trends that are empowering consumers—and turning the tables on B2C brands and firms

Agility PR Solutions

Consumers have acquired new power when dealing with B2C brands and businesses, and they are throwing down the gauntlet about what they expect from those they choose to do business with. The post 4 new trends that are empowering consumers—and turning the tables on B2C brands and firms appeared first on Agility PR Solutions.

B2C 78
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Strategies for Successful Digital Marketing

Ronn Torossian

Whether it’s a company in the business-to-consumer (B2C) or business-to-business (B2B) space, an effective digital marketing strategy can elevate a brand, drive leads, and foster a loyal customer base. Digital marketing has become a cornerstone of modern business growth.

Strategy 195
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B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends? 6: What challenges do B2C content marketers face?

B2C 194
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What B2C Can Learn From B2B PR

ImPRessions - Crenshaw Communications

Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. Having already noted what B2B PR people can learn from their colleagues who run consumer brand accounts, I think the reverse is also true. The most effective consumer PR programs differentiate the brands they support.

B2C 120