ImPRessions - Crenshaw Communications

AUGUST 19, 2020

One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. Newsjacking involves injecting your brand into a breaking news story that isn’t generated by your organization. Chase a breaking story.

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How To Media Healthcare Survey 334

NewsWhip

AUGUST 17, 2023

Before you dismiss this as just another AI article, hear me out: I promise not to waste your time, because I’m well aware of our content consumption limits. Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos. In fact, that’s kind of my whole point. Probably not.

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Product Launch Print Measurement Consumer 78

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

It’s important, however, to ensure that you’re choosing events that align with your brand’s identity and the interests of its audience. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage. Artificial Intelligence Appreciation Day (July 16) : AI is everywhere.

B2B 156

B2B How To Privacy Retail 156

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Consumer Community Interviews 78

NewsWhip

JANUARY 27, 2022

More and more brands are jumping on board to provide consumers with vegan options, aligning with Veganuary’s original mission of creating a global movement that encourages compassionate food choices. Veganuary and vegan product launches have been making headlines for years now, and capturing huge amounts of media and public attention.

Instagram 148

Instagram Comparison Web Product Launch 148

Prohibition

NOVEMBER 3, 2023

As the holiday season approaches, brands and agencies will be well underway with their Christmas campaigns, particularly influencer marketing. Rimmel: Harnessing TikTok’s Power Rimmel, a household-name high-street beauty brand, launched its Halloween campaign on TikTok. victoriabarbae Jakie macie plany na Halloween? ?️/

Marketing 62

Marketing Product Launch Retail Creativity 62

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. Don’t confuse PR and sales.

Publicity 334

Publicity How To Agency Product Launch 334

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. This can include news articles, blogs, and videos. What Can You Use Google Alerts For?

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Google Publicity Customer Service Web 82

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. A good content calendar is like a roadmap that helps a brand tell its story. Be sure to space out announcements.

How To 259

How To Social Media Product Launch Construction 259

Engage PR

OCTOBER 28, 2020

It’s the execution that defines results and success, that avoids pitfalls and ensures all communications are on point – maximising the opportunities to build brand, heighten awareness and engage with influencers and decision-makers. LinkedIn content for company successes, contracts wins and new products launches.

Brand 60

Brand Branding Local Product Launch 60

Remote PR Jobs

SEPTEMBER 25, 2023

Brands are using influencers and other engagement tools to connect with consumers on a more personal level. Brands can play off the influencer posts and drive new followers to connect on their own social channels. Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019.

Media 100

Media Print Radio Consumer 100

Newsfile

JANUARY 30, 2024

This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Or, what if your competitor has some great articles available online?

Trends 105

Trends YouTube Video Social Media 105

NewsWhip

MARCH 10, 2021

We looked back at the last year to see which brands have received the most coverage, and who they’re partnering with to achieve their goals of providing a genuine alternative for people that want to eat less meat. . The most engaged vegan meat alternative brands. But what is it that was driving the engagement for these brands? .

Company 78

Company Marketing Product Launch Viral 78

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. You can always come back and edit your setup to include more brand names or keywords that are important to you.

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Analysis Corporate Reputation How To 195

Burrelles Fresh Ideas

MARCH 12, 2024

Creating a strong brand presence should be a priority for your tech startup. A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. However, building a brand presence can be tricky if you’re new to the tech industry. Worldwide tech spending recently topped $5.1

Social Media 78

Social Media Strategy Media Reputation 78

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. news articles).

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Viral Crisis Communications SEO Reputation 52

Cision

JANUARY 8, 2018

Trade shows offer a targeted audience and a central geographical location where prospects, clients and the media can get instant gratification by engaging with your brand at your booth and asking booth staff questions. Product Launch. For example, a company, Kraton, unveiled a new brand identity at K 2016.

Company 222

Company Trade Shows How To Product Launch 222

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” Probably not, but that’s what Cision has announced with “article-level data.” Out of respect, yesterday, I did not publish.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Presspage

NOVEMBER 20, 2018

Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. And while each company may have a different purpose or strategy for the newsroom, the ultimate goal remains the same — to communicate on behalf of the brand to its external audiences.

Brand 60

Brand Branding Journalism Product Launch 60

Cision

DECEMBER 28, 2017

You could write a “10 More X Tips” post, or expand upon points in a list post to generate several additional articles. June: Plan Around Product Launches. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

PRSay

SEPTEMBER 17, 2019

For PR pros, tens of millions of dollars may not be a realistic goal for a social media campaign, but it is a good demonstration of how a product launch combined with an exciting social push can drive big results for a client. The launch video now has 100,000 views on Twitter and another 20,000 on YouTube.

Product Launch 149

Product Launch Storytelling Social Media Video 149

PR Fuel

SEPTEMBER 16, 2020

” then this article is for you. It might be a TV commercial, a billboard, or a sponsored article in a business magazine. You earn it with your company’s activities, product launches, events, and updates. Reputation and Brand Management. Do you know all the elements that make up effective PR?

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Or they may think they’ll give it six months to change a brand image. See our earlier article on how PR agencies set budgets and billing.

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SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. Here are some essentials worth considering when looking to maximize a thought leadership program. Be strategic with bylines.

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Leadership Product Launch B2B Software 149

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Or, what if your competitor has some great articles available online?

Trends 52

Trends Data-Driven PR Analytics Survey 52

NewsWhip

SEPTEMBER 26, 2023

Let’s say you want to know the most engaged articles about Apple’s latest product launch, but don’t want to be checking your emails every five minutes. The alerts work just like the email and Slack alerts that you may already use, directly sending any updates that fit the parameters to the Teams channel you select.

Analysis 78

Analysis Product Launch Report Data 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

Video 109

Video Marketing SEO Social Media 109

ImPRessions - Crenshaw Communications

APRIL 9, 2019

It pays to remember that what’s newsy to a client, like a product launch, exciting new campaign, or corporate reshuffling, may not be enough for an article. Funding alone isn’t necessarily newsworthy to an IT security journalist. Try TechCrunch or VentureBeat for those.) Respect ethical lines: PR’s not bribery.

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Twitter Ethics Pitching Product Launch 197

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. It can be something small like a free product, or a linkback to their site.

YouTube 116

YouTube Brand Branding Video 116

Beyond PR

AUGUST 18, 2016

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. But consistency goes beyond the products you develop and customer service you provide. Here are three ways visual consistency can turn your brand into an icon.

Brand 40

Brand Branding Product Launch Guidelines 40

Prohibition

JANUARY 15, 2020

product launches, company news, events, etc.) This means we can keep a constant flow of coverage and meet the targets that your brand or business may have. According to an article on Gartner.com trends can be put into three phases; emerging, growth and mainstream. However, as well as issuing standard releases (e.g.

How To 62

How To B2C Trends B2B 62

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Be true to your brand. Find creative ways to make the standard announcement.

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Instagram Reddit Transportation Creativity 159

PR Fuel

JANUARY 24, 2021

When done right, it gives good exposure to your brand and can lead to more potential revenue. Let’s delve deeper into the specific advantages that your brand will receive. A press release is not only for introducing a new product or service. A press release is not only for introducing a new product or service.

SEO 76

SEO Writing Engineering Product Launch 76

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? How does a PR team keep the momentum going if things get quiet?

B2B 147

B2B Pitching Case Study Local 147

PR Fuel

OCTOBER 19, 2021

The truth is, a considerable percentage of journalists look at press releases each day to get inspiration for their articles. However, social media doesn’t assert your brand as an authoritative voice in your industry. Press coverage can also help to strengthen your brand identity and make it more recognizable to a wider audience.

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Writing Product Launch Storytelling Pitching 52