Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business. Another challenge?

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

B2B PR Sense

JANUARY 5, 2018

A solid PR campaign has the power to bolster your brand. Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with?

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Beyond PR

AUGUST 18, 2016

It’s no secret that a great brand is built over time (in the case of some brands, centuries). Every decision a brand makes builds on the success that came before. But consistency goes beyond the products you develop and customer service you provide. Here are three ways visual consistency can turn your brand into an icon.

Brand 40

Brand Branding Product Launch Guidelines 40

PR Fuel

JANUARY 24, 2021

When done right, it gives good exposure to your brand and can lead to more potential revenue. Let’s delve deeper into the specific advantages that your brand will receive. A press release is not only for introducing a new product or service. A press release is not only for introducing a new product or service.

SEO 72

SEO Writing Engineering Product Launch 72

Sword and the Script

MAY 16, 2020

However, the TNW article says most reporters cover tech (56%), business (15%), finance (9%) and science (9%). About three-quarters (74%) said proof of claims; 50% are looking for what makes the product or brand unique; 41% seek a personal hook or story; 41% like statistics; 35% want financial aspects. 17) Are PR pitches useful?

Survey 171

Survey Media Relations Pitching Media 171

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable.

Product Launch 40

Product Launch Marketing How To B2C 40

Prohibition

APRIL 13, 2023

As video content becomes increasingly popular, businesses are looking for ways to maximise the return on investment (ROI) from their video content. Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms.

Video 62

Video Infographics Social Media Instagram 62

PR Fuel

JULY 5, 2020

Do you want a way to build the authority of your brand by forming relationships with journalists that cover your industry? Perhaps you have a new product launch or event that needs to be publicized. It first helps to know the difference between a press release and a regular piece of content marketing. Anchor Text.

Writing 52

Writing How To SEO Infographics 52

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 100

Interviews Publicity Technology Social Media 100

ReimaginePR

JUNE 27, 2016

While certain methods have survived the test of time by evolving—such as how brand management has advanced to focus attention on building a solid online presence—other tactics have annoyed audiences to the point of extinction (hello, push PR!). Brand management is here to stay—there’s no doubt about that. and which are here to stay.

Reputation 120

Reputation Brand Branding Product Launch 120

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Beyond PR

OCTOBER 4, 2016

A funny thing happens when a marketing tactic becomes popular. As more brands start using a technique because it helped others find success, that success becomes more difficult to achieve. Take social media marketing for instance. Now that everyone’s doing it, though, it can be difficult to break through the noise.

Strategy 96

Strategy How To Software Media 96

Sword and the Script

NOVEMBER 4, 2014

Can’t cry over spilled milk, or Rikk Wilde’s sweat beads that surely moistened that Chevy-branded trophy. The company is getting accolades from other reputable marketers. The Huffington Post was one of those outlets and published a story titled Snapchat Conveniently Announces Legal Settlement During iPhone 6 Launch.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Contently - Strategy

DECEMBER 29, 2022

That doesn’t mean you should blow up every internal communications channel with every single content asset you create. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Optimizing content that performs well.

eBook 145

eBook Product Launch Software Internal 145