5W PR

JANUARY 15, 2024

Enhancing stakeholder relationships Strategic communications are instrumental in cultivating and maintaining relationships with stakeholders. This includes employees, customers, investors, the media, and the broader community.

Communications 78

Communications Policies Product Launch Reputation 78

PRSay

JANUARY 26, 2021

Capitol as the point of interest for this analysis, then it is important to recognize that there isn’t any shortage of vulnerabilities that could impact this U.S. Leaders within an organization must act quickly to check the pulse of their most important stakeholders: their employees. If we look at the U.S. institution.

Crisis Communications 165

Crisis Communications Crisis Communications Leadership 165

NewsWhip

OCTOBER 24, 2023

Regular readers will know that we frequently cover the top content mentioning Fortune 100 brands, but this month and going forward we’re going to expand the scope of this analysis a little. The biggest story came from a local CBS affiliate, but more than 100 articles were published to the tune of almost half a million engagements.

Reddit 78

Reddit Brand Branding Film 78

The Proactive Report

NOVEMBER 21, 2022

The more you know about your customers, clients, employees, and competitors, they better your planning will be. use that old PR skill called content analysis. Content Analysis. Even with all the tools available now, and the vast amount of data you can gather, the analysis cannot be done automatically.

Social Media 162

Social Media Media Analysis Data 162

Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates.

Media Training 397

Media Training Crisis Communications Conference Training 397

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

Community 95

Community Communications Case Study Customer Service 95

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Hence my preference for Earnshaw’s focus on building better relationships employees rather than seeing them as an audience for internal communications.

Employee 77

Employee How To Internal International 77

Onclusive

AUGUST 9, 2021

Media Monitoring & Analysis. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Social Media & Community Management.

Training 370

Training Media Training Reputation Crisis Communications 370

PR Conversations

MAY 3, 2016

As the UK department store British Home Stores (BHS) went into administration last week (a situation similar to going into “Chapter 11” in the USA), questions are being asked about how it was run to the detriment of employees and their pension fund. It seems that shareholder greed trumps employee and common interests. risk analysis.

Employee 40

Employee Leadership Communications Internal 40

Stern + Associates

NOVEMBER 14, 2023

With conflicts flaring in Ukraine and now the Middle East, leaders at companies around the world are urgently looking for expert analysis on the causes, current impacts and future implications of geopolitical uncertainty. Geopolitical upheaval continues to impact society, governments and businesses in every sector.

Government 84

Government Energy Policies Analysis 84

Burrelles Fresh Ideas

MAY 28, 2024

This article explores leveraging the power of storytelling in marketing and PR, sharing strategies and best practices to build trust, enhance patient experiences, and nurture a supportive community. Social media content: Bite-sized stories for building brand awareness and community engagement. Download our free Storytelling tip sheet.

Healthcare 82

Healthcare Storytelling Marketing Social Media 82

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Employee Advocacy Encourage employees to be brand ambassadors, fostering a positive internal culture and promoting the company’s values.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Reputation Us

NOVEMBER 28, 2022

Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. In banking, mission could be customer experience, community service, business partnership or many other qualities — but it all rolls up to strategy. Ex-Twitter employees have lots of company.

Twitter 78

Twitter Banking Financial Employee 78

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. It’s interesting to me that the PR software community has put so much effort into natural language processing (NLP, which is a precursor to generative AI ) to evaluate sentiment – and yet it’s dead last on this list of metrics.

Report 106

Report Publicity Marketing Pitching 106

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Furthermore, PR prepares a brand to handle unexpected situations or crises.

Video 110

Video Marketing SEO Social Media 110

Stephen Waddington

JULY 15, 2020

Community of practice Two-thirds (66%) of public relations professionals feel they are part of a professional community. Learning and development opportunities were cited as the main benefit to being part of a community. Since 2018 it has fallen by 46% and now stands at £3,658, after regression analysis.

Survey 159

Survey Policies Crisis Community 159

Stephen Waddington

JULY 1, 2021

Developing a Corporate Digital Responsibility governance framework The Corporate Digital Responsibility: What You Need To Know Right Now report proposes a six-stage framework that communications professionals can use to help organisations stay on top of CDR: Landscape analysis and audit – this will ensure the communications function has an overview (..)

Corporate 141

Corporate Report Privacy Government 141

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. Year of the employee. 2022 is going to be known as the year of the employee. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Critical Mention

NOVEMBER 13, 2019

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Considering those annual changes, it’s important to prepare for the PR and communication changes that come with the holiday season. Start by making a list of your employees who’ll be out of the office during the holidays.

Publicity 74

Publicity Employee Analysis Radio 74

Landis PR

APRIL 29, 2024

For us, communications is the world’s most powerful tool for change. It is not advisable to have an employee of a communications firm present in the interview situation. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. Sentiment analysis by natural language processing (NLP) is imperfect, says Public Relay.

Media 106

Media SEO Analytics Analysis 106

Stephen Waddington

NOVEMBER 21, 2018

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. billion.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. Kelp focuses on reputation analysis in sectors like health care, life sciences, aerospace and defense. Cision settles claim by sales employees. Cision US Inc.

Publicity 85

Publicity Survey Enterprise Pitching 85

NewsWhip

MARCH 2, 2023

Texas Roadhouse garnered the most engagement of these with 95.8k, which is fairly similar to the likes of Chipotle and Burger King in our last analysis. All in all, coverage of restaurants had a broad range of themes, from the actions of employees to the actions of customers to the food itself. engagements.

Pinterest 78

Pinterest Comparison Local Instagram 78

Reputation Us

OCTOBER 31, 2018

Who (employees, customers, community, media, social influencers) ultimately decides what is the organization’s reputation? What’s the reputation temperature of the organization with the employees? For recruiting and onboarding purposes, what are future employees feeling about the organization? Are they on board?

Reputation 60

Reputation Nonprofit Employee Analysis 60

Stephen Waddington

SEPTEMBER 7, 2021

Role of corporate communication function The most frequently mentioned responsibilities of the communication function included media relations (86%), social media (80%), and crisis/risk communication (75%). A thematic analysis was conducted of the two qualitative responses.

Corporate 135

Corporate Communications Public Affairs Resources 135

Sword and the Script

JUNE 6, 2023

Video Analysis. Poppulo “laid off 80 employees at the end of April, including 20 workers in Colorado,” according to the Denver Post. The article reports that “the layoffs caught the internet’s attention when former employee Chris Callahan took his frustrations to LinkedIn this week. Layoffs at internal comms platform.

Survey 152

Survey Software B2B Pitching 152

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. The lack of employee experience is a new challenge near the top of the list for the first time.

Survey 137

Survey Communications Measurement Internal 137

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Deirdre Breakenridge

APRIL 29, 2019

This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them. This is PR at its finest – relations with a public community. The second annual survey was conducted by yours truly in collaboration with Ned Lundquist.

Survey 377

Survey Media Relations Media Ethics 377

Reputation Us

MARCH 16, 2022

Misinformation can mean representing an opinion as a fact, such as referencing an editorial or expert analysis. Validating facts—whether it be with your market research, your customer feedback on social media, your employees and/or your quality control—is ultimately what will help your company build a solid reputation. Your staff?

Reputation 78

Reputation Government Film Viral 78

Reputation Us

JANUARY 3, 2020

The scientific study, released in April 2019, found that “community relations” is one of the major factors that impacts a company’s reputation. In addition, 85 percent of responders said they feel positive about companies that are involved in their communities. Here are some considerations for these three audiences.

Reputation 60

Reputation Corporate Survey Employee 60

Shift Communications

DECEMBER 6, 2022

The way we approach it at SHIFT is by starting with insights — company, competitor, industry, and media analysis to ID ownable whitespace. These anecdotes, personalized reflections and insights bring the pillars of the organization’s brand strategy to life. It’s a time- and work-intensive on taking at the outset.

Communications 78

Communications Leadership B2C LinkedIn 78

Sword and the Script

FEBRUARY 2, 2022

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. According to the announcement, Mr. Dean “and his colleagues will continue to grow the Semrush community by creating and curating original content for the Semrush Academy.”. Further the transactions create buzz and coverage.

SEO 139

SEO Content Marketing Marketing Software 139

PR 20/20

MARCH 6, 2023

Once you have a shortlist of options, run a head-to-head analysis on what features these products have in common and consider which functionality you prefer more. Number of employees. Ask yourself what you and your company are trying to accomplish with a new solution, and don’t forget the desired end goal. Social following.

Software 77

Software Marketing Comparison Enterprise 77

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Podcasts are great for the delivery of credible information and analysis, and storytelling. Justin Goldstein | Press Record Communications.

Marketing 174

Marketing Employee Content Marketing Training 174