Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71

Tools SEO Analysis Google 71

Cision

MARCH 29, 2017

Based on the report’s findings, the Cision team put together this infographic that provides the latest media industry statistics and tips for communicators looking to improve their relationships and success rates with influencers as well as their earned media opportunities.

Brand 120

Brand Branding Media Infographics 120

Newsfile

JANUARY 30, 2024

As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story. Sentiment Analysis : Assesses whether mentions are positive, negative, or neutral. Create community-focused events or initiatives.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Moz – Measuring Site or Page Authority Moz is a mainstay in the SEO community and has created widely recognized, industry-standard link metrics known as Domain Authority (DA) and Page Authority (PA). Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Sword and the Script

APRIL 4, 2017

Analysis: The low marks for retargeting was surprising. Yes, content marketing can produce leads, but it’s an effect of growing an engaged community and subscribers over time. Analysis: These two challenges really go together because most MQLs are suspected prospects, or suspects, that need to be nurtured. Live events: 49%.

B2B 64

B2B Study Marketing Survey 64

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Infographics. How to use the analysis or insights tools of social platforms. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Write web content. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Infographics. How to use the analysis or insights tools of social platforms. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Write web content. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Infographics. How to use the analysis or insights tools of social platforms. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Write web content. Blog Posts.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Sword and the Script

JULY 21, 2018

However, I think the marketing community has over-corrected and the more strategic marketers value both the art and science of marketing. The analysis found “far from robbing a brand of it soul,” analytics when combine with creative is “an essential part of the modernization of marketing to drive growth.”.

Creativity 64

Creativity Marketing Analytics Measurement 64

Buzzstream

FEBRUARY 9, 2024

It is no secret that journalists love data, so if you can provide new and proprietary data, along with an analysis, you will quickly become a trusted source to them. Examples of assets include data, infographics, and videos, among others. Data-driven press releases are a great way to establish your brand as an industry thought leader.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

MAY 5, 2020

There just wasn’t (and still isn’t) much coverage about the PR technology community, and so about a year ago , I started summing up the vendor announcements on the first Tuesday of every month. That’s the analysis if Propel, which analyzed pitches sent through it’s system by US-based PR pros over the first four months of 2020.

Pitching 85

Pitching Survey System Technology 85

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. They stay mired in dry details and leave out the psychographic analysis.

How To 120

How To Tools Exercises Viral 120

PRSay

MAY 18, 2016

If data is communication fuel, analysis is the racecar that gives it purpose. It’s up to communicators to interpret this data to derive insights and actionable takeaways for how to drive forward. If they visualized the data in a chart or infographic. Data Closes Deals. What would be even better? Conclusion.

Data 106

Data Meeting Measurement Guidelines 106

Communications Conversations

JULY 20, 2015

How to Get Your First 1,000 Real Facebook Fans (Infographic). And, I’m looking for insights and analysis from people who have been in the business a while. They provide thoughtful analysis. Does he care about his community of readers? Was this really written in 2015? Now, that’s no crime. And bold thinking.

Social Media 60

Social Media Blogging How To Media 60

PR Conversations

JULY 5, 2017

Several years ago PR community actively discussed infographics – a new exciting format to present complex information. While there is nothing ground-breaking about infographics anymore, it is still widely used by brands today. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

PR 20/20

OCTOBER 31, 2017

The following tactics featured (of which are nearly all free) will add value to your planning framework, year-over-year analysis and assessment, performance reporting, team brainstorming, integration with artificial intelligence, and more. Likely because a full 12-month analysis is downright intimidating.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). If there’s an upside, it’s that the in-house trend is still fairly new to the marketing community and there’s time to put change management and processes improvement plans in place.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

FEBRUARY 10, 2018

Especially when the economics community is calling creativity an important skill in the future. 3 Tips for Effective Infographics: Data, Design and Distribution [UML]. .” A hypothesis that favoring greater creativity earlier in life could lead to greater comprehension a few years later, sounds like a test worth exploring.

Creativity 67

Creativity Analytics Study Exercises 67

Sword and the Script

MARCH 19, 2018

The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted by yours truly and in collaboration with Ned Lundquist, an IABC Fellow , and the community of communicators he’s built over the last 18 years or so. Disclosure: inMotionNow is a Sword and the Script Media, LLC client.

Survey 74

Survey Trends Communications Storytelling 74

PR 20/20

MAY 26, 2016

If you do that, you’ll likely continue to see an increase in your readership, and eventually, a community of loyal readers. Implemented the right way, a blog can boost website traffic, fuel community engagement, and drive lead generation. Make a list of top competitors, and visit their company blogs to conduct a high-level analysis.

Blogging 51

Blogging Brand Branding How To 51

PRSay

NOVEMBER 18, 2016

Simply put, organic word-of-mouth content from audiences your customers trust…journalists, academics, thought leaders, influencers, community leaders…is viewed as more authentic and trustworthy than paid or owned content. Identifying targets, and the right type of content, is only part of the battle.

Media 60

Media Leadership Enterprise Data 60

Buzzstream

APRIL 10, 2019

The first is content collaborators , which can range anywhere from a partner helping create the content, to an influencer whose quote you’re including, to a respected member of a community you ask for feedback. You can get some easy qualified traffic for your content by submitting it to community sites, email newsletters and weekly roundups.

How To 125

How To Data Community Groups 125

Stern + Associates

AUGUST 13, 2014

Thought leadership is critical to brand differentiation and business growth – and core to effective communications strategies, particularly in today’s complex, crowded and commoditized world. Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals.

Leadership 81

Leadership Reputation Measurement Video 81

Stephen Waddington

DECEMBER 5, 2018

The value proposition of a media brands lies its ability to inform and engage a community in a conversation. The UK government’s executive communication director Alex Aiken has railed against sending out stuff for the sake of it, calling on press officers to become content producers. Press release! Press releases are nearly useless.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

SEPTEMBER 10, 2020

There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Consumption.

B2B 113

B2B Consumer Marketing Survey 113

Sword and the Script

DECEMBER 28, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department, according to an analysis of several studies by Forrester. Articles cost an average of $2,854 and earned 2:04 minutes of viewing time.

B2B 122

B2B Marketing Survey Software 122

Contently - Strategy

NOVEMBER 8, 2023

Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Whitepapers dive deep into industry trends, research, and analysis, offering valuable knowledge that positions your brand as an industry leader.

B2C 52

B2C Case Study B2B Content Marketing 52

Buzzstream

AUGUST 13, 2018

Having a single metric for all aspects of site analysis can obviously be very valuable. DA 70+: These are usually major pubs and sites with top-tier influence in their community. That said, there are a few other elements to consider: Unlike Moz’s DA, Ahrefs is pretty up front about what goes into their metric.

Google 117

Google Measurement Advertising Advertising 117

Frederik Vincx

DECEMBER 11, 2015

In a communication or PR team, the PESO model is an excellent example to use as a foundation for your analysis. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. We put the best knowledge out there and then let our community shape it.

How To 60

How To Software System Employee 60

Contently - Strategy

JUNE 11, 2020

” Your time and money would be better spent using trending topics as a springboard to provide insights and analysis the public can’t get anywhere else. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. The year 2000 feels like a different lifetime.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

” Your time and money would be better spent using trending topics as a springboard to provide insights and analysis the public can’t get anywhere else. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. The year 2000 feels like a different lifetime.

Healthcare 59

Healthcare Content Marketing Industry Trends 59